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Digital Marketing, CRM & AI for Marketing - M-MC Consulting & Training in AI for CRM, Marketing, Social Media. From Strategy to Processes & Solutions Welcome on my blog! www.m-mc.fr
Bonne journée,
Jean-Philippe

I'm Jean-Philippe Javel, Managing Director at M-MC agency. I'm also a professor in several French business schools and a consultant / trainer in international digital marketing & CRM, with 20+ years of experience. I have worked as a manager in a Marketing, BI & CRM consulting companies, and in several startups, from SaaS software to B2B marketplace. My favorite industries are SaaS/software, tech/internet, music (electropop, pop-rock) / Music Tech, video games, luxury & cosmetics. Do not hesitate to like, comment and share your experience on this blog! Have a nice day,
Jean-Philippe

Bienvenue sur mon blog! Je suis Jean-Philippe Javel, directeur de M-MC. Je suis professeur dans plusieurs business schools et consultant en marketing digital, social media marketing, gestion de la relation client (CRM), Data Analytics et Intelligence Artificielle. Après l'ESSEC et un master en informatique de gestion à Dauphine, j'ai acquis plus de 20 ans d'expérience en marketing internet et gestion de la relation client. J'ai occupé des postes de management dans diverses entreprises, Valoris (maintenant Sopra Consulting), société de conseil en marketing, Business Intelligence et CRM, et des start-ups internet (éditeur de logiciels, marketplace). J'ai dirigé des missions dans divers secteurs d'activité, high tech, software, opérateurs télécoms, internet, e-commerce, musique (electropop, pop-rock), jeux videos, luxe, produits premium, cosmétiques, services financiers etc
Mes projets m'ont conduit dans diverses métropoles dans le monde de Londres à Kuala Lumpur en passant par San Francisco et Dubaï. N'hésitez pas à liker, commenter et partager votre expérience sur ce blog! Et visitez notre site web pour en savoir + !

Humans are gifted with the ability to reason: “if” and “why” and the ability to “read between the lines” and infer unsta...
28/03/2024

Humans are gifted with the ability to reason: “if” and “why” and the ability to “read between the lines” and infer unstated information are all critical to our problem-solving capabilities.

Up until now, LLM have struggled in this area. But researchers from Stanford University and Notbad AI have taught AI models to think before they respond to prompts — just as (most) people consider what to say before speaking.

Researchers have taught AI models to think before responding to prompts — just as (most) people consider what to say before speaking.

French AI Startups landscape by industry & sector. Made by Hub France IA. With also same landscape from Germany, Sweden ...
07/10/2022

French AI Startups landscape by industry & sector. Made by Hub France IA.
With also same landscape from Germany, Sweden and other European countries.

Startups have a key role to play in the dissemination and appropriation of AI by all economic actors. Specialized in specific technologies, sectors or use cases, they make available the most advanced state of an AI solution for a given application. Corporate companies, but also SMEs can thus have ac...

07/10/2022
Introduction to the fundamental principles & methods of Machine Learning by Dataiku. Great guide!- Introduction to Machi...
07/10/2022

Introduction to the fundamental principles & methods of Machine Learning by Dataiku. Great guide!
- Introduction to Machine Learning
- Predictive Modeling
- Model Validation
- Model Evaluation
- Regression Algorithms
- Classification Algorithms
- Clustering Algorithms

Unravel the mystery of machine learning.

Wanna join an early-stage startup as an employee? A startup will often not offer high salaries but will give stock optio...
07/10/2022

Wanna join an early-stage startup as an employee? A startup will often not offer high salaries but will give stock options to their employees. Or in France, the equivalent, called BSPCE.

If the startup is successful, you will be able to exercise these stock-options later when the startup is acquired or goes on IPO. Then you usually earn a higher amount (after tax) than your salary, even millions if your company becomes a unicorn. The goal for the startup is to attract, motivate and retain key talents, especially experienced executives & experts. Most startups give stock-options to all employees, even junior ones.

At seed level, the amount of equity you’ll be given will depend on how senior you are when you join. Usually, you start getting your stock-options / BSPCE after 1 year of presence (cliff), and it usually takes around 4 years to get all agreed % (vesting).

In Europe, 1%-1.5% are usually given for non-founder C-suite roles, 0.5 % for senior VP roles and from then on it comes down to the profile of the candidate and their experience. A high-profile junior with skills in demand (AI etc) could get around 0,1%-0,2% at early stage.

Early-stage startup employees are often given equity in the business when they join. But how much should you expect to be offered?

Audius is a blockchain powered music streaming service that is similar to Soundcloud or Spotify. However, Audius is able...
06/10/2022

Audius is a blockchain powered music streaming service that is similar to Soundcloud or Spotify. However, Audius is able to provide more value to musicians via its blockchain-based tools which can help them engage and monetise their audiences.
The Audius network will keep 10% of revenues to help support itself and the rightsholders (songwriters etc) will keep 90%. This is a much higher share compared to current leading music streaming platforms.

The music industry is moving towards an ownership era.

Now neural networks can learn visual concepts from natural language supervision. These models can be used to generate im...
05/10/2022

Now neural networks can learn visual concepts from natural language supervision. These models can be used to generate images from text. This Prompt Art was first democratized by OpenAI (DALL-E 2) then followed by MidJourney, Stability.AI (Stable Diffusion), Google Imagen and French startup Selas Studio.

These text-to-image generators were trained on billions of annotated images, particularly artistic images. The images generated by such models not only reproduce the training set but also create new subjects and aesthetics, acting as imagination amplifiers. These new tools will not replace artists but augment digital creators.
https://medium.com/.sanchez/mapping-ai-art-prompting-practices-534e88be76b1

How do people prompt AI models for visual art?

A Digital Transformation guide by Salesforce. Learn how to change mindsets, connect information systems silos, and cente...
05/10/2022

A Digital Transformation guide by Salesforce. Learn how to change mindsets, connect information systems silos, and center around your customers.

Learn how to change mindsets, connect silos, and center around your customers.

Les levées de fonds des startups continuent d'augmenter en France malgré l'incertitude économique, alors que la tendance...
04/10/2022

Les levées de fonds des startups continuent d'augmenter en France malgré l'incertitude économique, alors que la tendance mondiale est plutôt au recul, selon un baromètre publié par la banque d'affaires Avolta.

Le financement en capital-risque des startups a augmenté de 30% en France sur les trois premiers trimestres de 2022, alors qu'il a reculé significativement ailleurs dans le monde: - 56% en Chine, -29% aux Etats-Unis, - 19% au Royaume-Uni, - 27% en Allemagne.

Les levées de fonds des jeunes pousses ont augmenté de 30% en France sur les trois premiers trimestres de 2022. A l'inverse, elles ont reculé en Chine, aux Etats-Unis, au Royaume-Uni ou en Allemagne.

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