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LITA coaching helps business owners find the real issue behind stalled growth, choose what to fix first, and stay accountable as they put the plan into practice.

17/09/2026

When marketing isn’t getting a response, the first reaction is often to create more content or spend more money promoting it.

But more people seeing the message won’t help if the message is missing one of three things:

The right person
Something they actually care about
A reason to choose you

Speak to everyone and the message gets broad.

Focus on what you want to say instead of what the customer needs to hear, and it won’t feel relevant.

Sound like everyone else, and price becomes the easiest comparison.

Before creating more content, make sure the right customer can recognize themselves, understand why it matters, and see a reason to choose you.

We’ll work through this in my free live workshop, Why the Heck Should They Choose You?, on Wednesday, September 23, from 2:00–3:30 p.m. Eastern.

Comment WORKSHOP or send me a message, and I’ll send you the details.

15/09/2026

Your message can be completely accurate and still fail to connect.
Customers shouldn’t have to understand your industry before they can understand how you help them.

Begin with the words they already use for the problem. That’s where recognition, and the real conversation, starts.

14/09/2026

Choose one sentence from your website, LinkedIn profile, or current marketing.

Now look for a word or phrase that makes perfect sense inside your industry but might not mean much to your customer.

Replace it with something a real customer has said in an email, review, question, or sales conversation.

You don’t need to rewrite everything today. Start with one sentence and make your expertise easier to understand.

10/09/2026

If your customer responds to your explanation with, “Okay…so what does that actually mean?” your message has skipped a step.

The language we use inside our industries becomes so familiar that we forget our customers may not use—or understand—it.

Professional terminology can show your expertise. It can also make the customer work too hard to figure out whether what you do connects to what they need.

You don’t have to remove every specialized term from your marketing. But you should lead with language your customers already recognize.

Start with how they describe the problem.
Use the questions they ask, the frustrations they mention, and the words that appear repeatedly in your sales conversations, emails, and reviews.

Once customers recognize themselves in your message, they’re more likely to keep listening.

I’ll be digging further into this during my free live workshop, Why the Heck Should They Choose You?, on September 23 from 2:00–3:30 p.m. ET.

Register here:
https://anitalarsen.com/why-choose-you-workshop

09/09/2026

Have you ever looked at another business and thought:
“I know we do this better. Why are customers choosing them?”

That question is frustrating. It also gets expensive when you’re spending money on marketing, changing your pitch, and still being compared on price.

I first offered the Why the Heck Should They Choose You? workshop in June, and I’m bringing it back on Sep 23, 2026.

This free 90-minute working session will help you put your current “why choose us” answer under pressure, look at what customers can actually see and understand, and identify what deserves deeper investigation before you change your message—or spend more on marketing—again.

Bring your laptop and your current website, sales deck, or marketing materials. We’re going to put them to work.

Save your free seat: https://anitalarsen.com/why-choose-you-workshop.

08/09/2026

Customers compare what businesses make visible.

If they see similar services, the same expected promises, and a different number at the bottom, price is a logical place to focus. We can’t blame the customer for using the clearest information we gave them.

Your price shouldn’t have to explain your entire value.

Give customers something more meaningful to base the decision on.

07/09/2026

Most businesses review their proposal or sales page to make sure the price, services, and details are correct.

Today, review yours like a customer comparing several options.

Once you remove the price, what’s left to help them make the decision?

If the answer is a list of services and promises your competitors could also make, don’t automatically lower the number. Look at what isn’t coming through clearly enough.

04/09/2026

Last week, I joined Grant McGaugh, FHIMSS, from 5 STAR BDM and Dan Grech of BizHack on the "Follow the Brand" podcast to talk about the next AI Marketing Accelerator cohort, which starts September 10.

What makes this cohort especially meaningful is Grant’s connection to the program. He started as a BizHack student, used what he learned to build his own business, and is now helping bring the same opportunity to business owners in Omaha.

I’m excited to join BizHack and Grant on this journey as the lead instructor.
Over eight weeks, participants will learn how to use AI to strengthen their marketing without losing their own voice, story, or judgment. They won’t just learn about tools. They’ll build and launch a real marketing campaign for their own business, with coaching and feedback throughout the process.

Although this cohort is being brought to Omaha, the virtual classroom is open to business owners anywhere.

If you’ve been thinking about joining—or you know someone who could benefit—send me a message. We start next week, and I’m happy to answer questions.

03/09/2026

When several businesses offer similar services and all promise quality, experience, and personalized attention, customers need some way to compare them.

Price is the obvious choice.

Sometimes the customer truly wants the cheapest option. But often, price takes over because the business hasn’t given them another meaningful way to make the decision.

Then the business starts negotiating against itself: lowering the price, adding more to the offer, or spending the sales conversation explaining why the work is worth it.

Before assuming your customers only care about price, look at what they can actually see.
Is there a clear reason to choose your business or are they comparing similar promises with different numbers attached?

This is one of the things we're looking into during my free 90-minute live workshop on September 23: Why the Heck Should They Choose You?

We’ll look at where your business may be too easy to compare, why your value isn’t coming through clearly, and where a meaningful difference may already be hiding.

Register here: https://anitalarsen.com/why-choose-you-workshop.

01/09/2026

We spend a lot of time thinking about how to get the next customer.
The better opportunity is the customer who already knows what it’s like to work with you.
They’ve already made the decision once. The question is whether your business gives them a reason to make it again.

Address

32804

Opening Hours

Monday	09:00 - 17:30
Tuesday	09:00 - 17:30
Wednesday	09:00 - 17:30
Thursday	09:00 - 17:30
Friday	09:00 - 17:30

Website

https://anitalarsen.com/, https://litacoaching.com/

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