The Complete Fly Fisherman publication is South Africa's leading quarterly, full colour magazine, which is sold by subscription (both digital and hard copy) across the globe. The Complete Fly Fisherman has received worldwide acclaim for presentation, photography and editorial integrity, its quality unrivalled in the fishing and outventure category. TCFF’s insistence on the highest standards has been recognised by the SAPPI/PICA Awards: Highly Commended for Publishing and Journalistic Excellence in both the Sports and Hobbies Categories, Consumer Sector. The Complete Fly Fisherman’s vision is to enlighten people that this pursuit is just what is needed to balance one’s life to be able to cope with the demands brought forth by modern living. We see it as an “adventure in the outdoors”, in which the catching of the fish is only incidental in experiencing the enjoyment offered by fly fishing in its many different facets. The Complete Fly Fisherman’s passion is all about the preservation of South Africa’s rich natural resources and the fly fishing fraternity certainly shares that burning desire to protect, preserve and promote these precious resources. The Complete Fly Fisherman is a niche publication aimed at the top end of the outdoor/ fishing market. We know that this group frequently travels, for business or leisure, dresses well and has varying levels of expendable income. Many of our readers are decision makers in their respective fields and as such have a large impact in the sector of the economy that they represent. Being fly fishing aficionados, the importance of communicating with them on that level is obvious. The Complete Fly Fisherman is a powerful communication tool, reaching decision-makers and executives when they are relaxed and receptive. Advertising in The Complete Fly Fisherman offers an extremely cost effective way to target a very valuable market. Collected as a vital reference piece, our magazine offers numerous exposures to each advert and the benefit of an editorial environment that is credible and trusted. If you have a message to communicate, The Complete Fly Fisherman has your audience. The Complete Fly Fisherman has subscribers in more than 20 countries around the world. What’s more, our readers prove to be remarkably loyal, with many readers collecting every single issue and regularly requesting back issues. In fact, many new subscribers order all the available back issues for reference.
