PatientPoint

05/28/2026

The most influential place to shape health decisions? The doctor’s office.

94% of patients recall what they see on waiting room screens, making it a critical moment to reinforce your message before they see their provider.

PatientPoint Health Audiences connects your brand with patients when they’re already thinking about their health, maximizing relevance, reach and impact.

See the results from a brand below and learn how to reach patients when it matters most: https://lifesciences.patientpoint.com/health-audiences/

05/27/2026

The pharma and healthcare marketing industry continues to feel energized and inspired in the wake of .

Throughout the day, conversations reinforced the impact of reaching patients at the point of care in trusted healthcare settings and at moments when education and awareness can inspire meaningful action. Discussions on screening, early detection and behavior change — including powerful personal stories shared by The Big Screen’s Katie Couric and actress and breast cancer survivor Olivia Munn — highlighted how timely, contextually relevant engagement can support better health outcomes.

We’re grateful to everyone who shared their voices, perspectives and experiences with us, and we’re already looking forward to next year.

05/26/2026

Running a high-performing practice means more than keeping up — it means working smarter to take your practice to the next level.

Join us for an upcoming webinar with leadership expert Amy Lafko and VP of Market Development Stacey Quinn as they share the exact tactics high-performing practices use to:

✔️ Reduce operational inefficiencies
✔️ Strengthen team alignment
✔️ Scale smarter while enhancing patient care

Register now and enter the limited-time giveaway by June 19 for a chance to win a free copy of Amy’s People First: A Proven Method for an Exceptional Healthcare Practice: https://patientpoint.com/make-the-best-practices

05/22/2026

At , actress, breast cancer survivor and advocate Olivia Munn joined PatientPoint Chief Commercial Officer Linda Ruschau for an important conversation about early detection, screening awareness and the fear that often keeps people from taking action.

One moment especially resonated with the audience.

Olivia shared that it’s better to catch a burglar while they’re still in the neighborhood than when they’re standing at your bedside. Her message was simple: Don’t wait to understand your risk or start the conversation with your doctor.

As she reflected on her own experience, Olivia also highlighted how tools like the Tyrer-Cuzick Risk Assessment Calculator can help people take a more proactive approach to their health and make screening decisions earlier.

Her story was a powerful reminder that trusted information, delivered at the right moment, can help people move from awareness to action.

At PatientPoint, we’re committed to helping patients access that information at the moments when they’re most engaged, attentive and empowered to take the next step.

Encourage patients and loved ones to take the FREE IBIS Breast Cancer Lifetime Risk Assessment Test: https://magview.com/ibis-risk-calculator/?fbclid=PAZXh0bgNhZW0CMTEAAafFcnQq4s5dhiXAjMwbs5l0O9hWKFDY0dqgCEPnz0hr9bSv3J8fRJzuSTRFDQ_aem_Nl-rLChaFo-5ud88vtXqEA&utm_source=ig&utm_medium=social&utm_content=link_in_bio

05/22/2026

Join us at 2026 in Boston on June 1–2 and visit Booth #104 to explore PatientPoint’s patient engagement solutions — from waiting room digital displays and interactive exam room experiences to PatientPoint Precision, a new DTC channel so precise, it’s Direct-to-Your-Patient Marketing.

Plus, on June 1, PatientPoint Executive Vice President Elissa Guerra will join healthcare and pharma leaders for a panel discussion on how healthcare organizations can design digital experiences that strengthen engagement, support adherence and create more meaningful patient-provider interactions.

Not registered yet? Use discount code FP26SPONSOR for 25% off when you register here: https://futurepharma.wbresearch.com/srspricing?utm_source=Sponsor%20Link&utm_medium=Sponsor&utm_campaign=10406.021%20-%20FuturePharma%202026%20%E2%80%93%20Sponsor%20Discount%20Code&disc=FP26SPONSOR&extTreatId=7618226

We look forward to seeing you there!

05/20/2026

Some conversations stay with you long after the event ends.

Katie Couric's interview with PatientPoint CEO Jim Lang at was one of them.

Her message centered on the importance of proactive screening and the very real, potentially lifesaving impact education can have when it reaches people at the right moment.

One of the biggest takeaways was the continued push for earlier colorectal cancer screening — beginning at age 45 for average-risk adults, or even earlier for those with family history, often 10 years before the age a relative was diagnosed.

Katie said, “You have to reach people where they are,” and there may be no more important environment for that than the point of care.

When patients are sitting in a doctor’s office, they are actively looking for answers, guidance and reassurance. That’s what makes trusted health education in those moments so impactful.

Awareness matters. But delivering the right information at the moment patients are most likely to act is what changes outcomes.

Early detection saves lives.

05/18/2026

myPatientPoint brings patient education and communication tools into one system.

It gives you one place to manage what’s shown across PatientPoint screens, so you can update patient messaging, share practice information and keep staff aligned without juggling multiple tools or back-and-forth communication.

It helps streamline day-to-day operations while supporting a more consistent patient experience.

Ready to make the switch? Learn more about myPatientPoint: https://patientpoint.com/mypatientpoint

05/15/2026

Approximately 20% of Americans will develop skin cancer by age 70 – making it the most common cancer in the U.S.

But when caught early, it’s highly curable. For , we’re showing what early detection looks like in practice and how it’s treated every day.

With a 99%+ cure rate for early-stage, non-melanoma skin cancers, IG-SRT is a non-surgical option that avoids cutting, bleeding, stitches or scarring, making it both effective and patient-friendly.

Watch our IG-SRT procedure video to see early detection in action and how better health education leads to better outcomes: https://patientpoint.com/simplify-complex-procedures?fbclid=IwY2xjawRDZ-tleHRuA2FlbQIxMABicmlkETFaRHlwQzBKTk5USmRVUm51c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHjTIto4VgDDcP02GP2Wz5ZM6xj93cBVXyPoVumo5OzaddnnbpG5Ud7b0SXUW_aem_xVyxleacEnV8GRNFctmIyA

05/13/2026

At , The Big Screen’s Katie Couric shared an insight that speaks directly to the mission of PatientPoint:

“You can’t find a more captive audience than people waiting for their doctor.”

It’s a powerful reminder of the value of meeting patients where they are — especially in moments when health information is most relevant and actionable. At the point of care, patients are highly engaged, actively seeking answers and more likely to take meaningful next steps when equipped with trusted, timely information.

That philosophy is at the core of how PatientPoint helps healthcare brands connect with patients: delivering education and support in environments where trust, attention and decision-making intersect.

Read more about “The Katie Couric Effect” and hear from PatientPoint Chief Marketing Officer Kyle Barich about the impact of engaging patients at the point of care in this article from Medical Marketing Media - MM+M:

Employing a double entendre, PatientPoint’s third annual upfront focused on the big screen: different media offerings and proactive health screenings.

05/13/2026

Screens everywhere are shaping behaviors and influencing decisions. For us, that’s The Big Screen, designed to turn awareness into action to increase screenings and early detection.

In the heart of New York City, brought together pharma and healthcare marketing leaders to explore the future of point of care engagement.

From new launches to a reimagined in-office experience built to capture attention, the conversations were bold, forward-looking and centered on the impact of Big Screen with Big Voices and how that can lead to life-saving measures.

✅ Point-of-care targeting is getting smarter: PatientPoint is moving from broad specialty targeting to practice-level personalization with Content IQ.

✅ AI-powered “clinical fingerprints” are changing healthcare media: Using claims, prescribing trends and audience insights to tailor messaging to individual practices — not just specialties.

✅ Healthcare media is evolving beyond the waiting room: The vision is a connected, context-aware ecosystem across the full care journey, turning healthcare environments into smarter engagement channels.

Thank you to our speakers, panelists and team for joining us and sharing their perspectives as we shape the future of smarter, more connected point of care journeys.