Get Found, Chosen & Treasured - Client Journey Support

Get Found, Chosen & Treasured - Client Journey Support Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Get Found, Chosen & Treasured - Client Journey Support, Business consultant, Bexley.

Sue Davies, trusted advisor and consultant for small business owners to improve their client journey, get found, chosen and treasured, with visibility tips, business support and hosting conversations on the Inspiring Salon Professionals podcast.

Welcome to my updated page.I’m Sue Davies, Client Journey Strategist, and my work is about helping small, salon, wellnes...
19/05/2026

Welcome to my updated page.

I’m Sue Davies, Client Journey Strategist, and my work is about helping small, salon, wellness and service-based businesses understand the journey their clients take before, during and after they book.

Because clients rarely choose a business from one single post.

They may check your Google profile.
They may look at your reviews.
They may visit your website.
They may scroll your socials.
They may look for prices, photos, booking links, reassurance, personality and signs that you are the right fit for them.

All of those touch points matter.

That is why my work is built around helping businesses become:

Found - easier for the right people to discover
Chosen - easier to trust, understand and book
Treasured - easier to return to, recommend and stay connected with

For me, this is not just about marketing and shouting the loudest on social media. It is about people and how they interact with your business.

We are humans helping other humans feel more human.

Here you’ll find posts, resources and practical thoughts around online visibility, client experience, trust, communication, business foundations and the small details that help people feel confident enough to choose you.

You can start by exploring:

Get Found & Chosen
Planners, guides and GPT tools
Client Journey Strategy support
Inspiring Salon Professionals podcast

Thank you for being here. This page is a place for grounded, practical and human business support.

Check out my website for more about what I do
www.sue-davies.com

17/05/2026

What’s the part of your business you find hardest to get right when it comes to getting new clients or customers at the moment?

Love sharing hell around visibility and how client journey fits into it. F- indA- ctC- onnectE- ngageT- ouchS- upportHow...
16/05/2026

Love sharing hell around visibility and how client journey fits into it.
F- ind
A- ct
C- onnect
E- ngage
T- ouch
S- upport

How do you deliver each of these areas in your client journey?

This week I gave a talk to a group of salon/wellness professionals about getting Found & Chosen Locally?

How do you do it? Want some help - let me know 🙂

THE SALON & WELLNESS INDUSTRY'S DIRTY SECRET 🤫We train technicians. We release entrepreneurs.The numbers:6️⃣5️⃣%+ of sal...
30/04/2026

THE SALON & WELLNESS INDUSTRY'S DIRTY SECRET 🤫

We train technicians. We release entrepreneurs.

The numbers:

6️⃣5️⃣%+ of salon & wellness professionals are now self-employed
🏦 High street salons closing at unprecedented rates
🏠 Most graduates choosing solo practice as their entry point
⚠️ Low levels or 0️⃣ business training in most vocational courses

The result? Talented professionals who can deliver exceptional services but struggle with:

Pricing strategies
Client acquisition
Financial management
Marketing and visibility
Legal compliance
Time management
Sustainable growth

This isn't a skills problem. It's a training gap. And it's creating a generation of 'accidental business owners' - people who are brilliant at their craft but drowning in the business side.
Salonpreneur Magazine exists to bridge this gap.

Salonpreneur Magazine delivers quarterly business education from over 15 regular and guest industry and business experts who understand the unique challenges of making it as a business in the salon sector.

We're guiding readers on what vocational training missed:

Business foundations
Financial literacy
Marketing that works
Client management systems
Legal essentials
Sustainable practice

You mastered the hands-on skills. Now master the business skills.

SUBSCRIBE TODAY

30/04/2026

Running a salon business is more complex than most people realise when they step into the space.

Salonpreneur Magazine helps you understand and implement the parts that really matter.

Read more in your copy of the Spring edition.

🔗 in bio

Most vocational training does an excellent job of preparing professionals to deliver safe, high-quality services.Technic...
28/04/2026

Most vocational training does an excellent job of preparing professionals to deliver safe, high-quality services.

Technical skills, client care, health and safety, treatment protocols — these foundations matter, and they’re something to be proud of.

What many professionals discover later, often quietly and on their own, is that running a solo business asks for a different kind of understanding.

Finding clients, setting prices, managing money, navigating tax, marketing responsibly, retaining clients, protecting your time, these aren’t failures of ability. They’re areas most training was never designed to cover, because vocational courses were historically built to prepare people for employment, not self-employment.

With so many professionals now working independently, the gap isn’t about what you lack. It’s about how the industry has changed faster than the education supporting it.

Salonpreneur Magazine exists to sit in that space — offering business insight, guidance, and perspective that supports sustainable solo work, without pressure or quick fixes.

There’s no rush with this, and no expectation to have everything mastered. Building understanding over time is part of building a business that lasts.

Learning didn’t stop when you qualified - it simply changed shape.

WHAT YOUR NVQ TAUGHT YOU: ✅ Technical skills ✅ Client care ✅ Health & safety ✅ Treatment protocolsWHAT YOUR NVQ DIDN'T T...
28/04/2026

WHAT YOUR NVQ TAUGHT YOU:
✅ Technical skills
✅ Client care
✅ Health & safety
✅ Treatment protocols

WHAT YOUR NVQ DIDN'T TEACH YOU:
❌ How to find your first clients
❌ What to charge
❌ How to handle tax
❌ Marketing basics
❌ Client retention
❌ Financial planning
❌ Time management as a solo business
❌ Legal responsibilities of self-employment

This isn't a criticism of vocational training.

It's recognition that vocational courses are designed to create employees, not business owners.

But with 65%+ of the industry self employed we know that graduates are now more likely to become business owners than employees.

The training hasn't caught up with the reality.

Salonpreneur Magazine helps bridges this gap.

Every quarter, Salonpreneur Magazine delivers the business education that vocational training missed:

📊 Financial literacy from accountants who understand beauty businesses
📱 Marketing strategies from professionals who work with solo practitioners
⚖️ Legal guidance from experts in beauty industry employment
🎯 Business strategy from owners who've built successful solo practices
💪 Wellness advice for sustainable solo work

You earned your qualification. Now get the business education to make it profitable.

SUBSCRIBE TO SALONPRENEUR MAGAZINE at salonpreneurmagazine.co.uk/subscribe

What do you wish beauty school had taught you? 👇

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