Craftworks

17/03/2022

Is the METAVERSE all hype?

Elon Musk recently panned the METAVERSE in an interview as “more marketing than reality” and said “I don’t get it”:
Others have claimed that it is a copy of SECOND LIFE

Your thoughts?

28/10/2021

The quality of the marketing brief is the driver of effective creative output. It is the essence of your marketing plan [which incorporates your brand strategy] ... and not some abstract thought process.
It is to be debated at the level you would anticipate in preparing your marketing plan.
Ignore this and risk completely wasting your marketing spend.

For a no-obligation chat about your marketing strategy and plan, text Laurie Vogt, on 082 302 8229 to set up a discussion.

14/07/2021

28/04/2021

Like all marketing, if you can't measure it you can't manage it.

06/04/2021

“It is not about doing ‘digital marketing’, it is about marketing effectively in a digital world. [Ivan Menzes - Diageo CEO]

The 4P's remain relevant in 2021 - Product and customer-need focussed Product development, value-based + profitable Pricing, and a segmented distribution function [Place] ... with Promotion that utilises media and techniques that are relevant in creating a dialogue with today's customer, together enable a marketer to reach each selected target market effectively.

10/11/2020

Creating and Nurturing potential customers is an art form ... each careful stroke adding a pre-determined outcome in your customer winning masterpiece

28/09/2020

Allow CRAFTWORKS to work with you to find profit-based value in meeting your customer's needs ... not excuses

24/08/2020

Or you could get a CRAFTWORKS Marketing Solution crafted for your business [email protected]

23/07/2020

Have we lost sight of the value of Customers ...