SSS Marketing Services by Sean Ogilvie

20/09/2022

26/05/2022

https://mailchi.mp/e3f9b6ea1b5c/if-only-i-had-8659056

Nature is beautiful, fun and awe-inspiring, but not when you’re trying to start-up your generator again just to put a cup of tea on and even worse it doesn’t work because it’s been damaged by the elements or you now have to pull your unit out of the garage into an open space so no one will die...

25/05/2022

DNC My Letter on Why Companies Should Hire Offshore Talent like me from South Africa 2022.doc

My Letter on Why Companies Should Hire Offshore Talent like me from South Africa!
23/05/2021.

Hello, my name is Sean Ogilvie, from Benoni South Africa, famous little town or small city, east of Johannesburg. Probably most famous for our two main exports – Charlize Theron (Actress) and Princess Charlene of Monaco, and I suppose a few other not so famous things. We also now have the world’s richest man, albeit not from my town but definitely South African, Elon Musk, and he is a great example of what we South Africans are capable of, and this is exciting and gives all South Africans hope.
SA, has an abundance of talent that mostly goes under-utilized, and that’s a huge pity as we could rule the world, if all our people had a fair chance and employment opportunities.
We used to have one of the best education systems on planet earth, but it has declined over the years which is a travesty. I’m lucky enough to have obtained a great education and love to study to this day and better myself, knowledge wise, spiritually and mentally.
Everybody I meet in our sunny South Africa has great potential and I wish we could all have an opportunity to work for an offshore company. That would be just awesome. Even though I know this dream of mine is a long way off from realization, however positivity is my middle name and I know we will come right in this regard, however long it may take.
Hopefully with some luck and getting all our people into employment, we will have some positive change, and a bright outlook going forward, for the benefit of my beloved country and all its people.
Once you hire a local South African, you will see the difference, we are positive, resolute, determined, undeterred, intelligent, worldly wise, knowledgeable on all world affairs, loving and kind, and I believe this description suits all of us in sunny South Africa. Talking for me now, this is especially true and I believe that I must never give up and always move forward in my quest to be fulfilled and happy in life and in work. A never ending search for knowledge and self-betterment is what I believe is the right path for me to be on.
Focusing on myself, I believe listening and really paying attention to what is required is a top skill of mine and I know this will be an advantage to my career prospects, and all great South African should be able to do this and I know the great ones do.
I hope you liked my little story of South Africa and all of its colourful inhabitants.

Sean Ogilvie.

25/05/2022

DNC Why is marketing the core of every business.docx

1) Why is marketing the core of every business?
It is the core of every business because it helps define the business, its objectives, goals, target market, customers, competitors, products or services, etc. It helps customers/clients identify the brand, company or service and gives it direction. It must try provide a clear understanding of what a company does, its products or services. Marketing strategies are developed to identify customers, rivals, and provide an understanding of what the company does as its core objective.

2) Why would you like to become a marketing specialist?
I’ve have been in the marketing game for many years and especially in property and property development marketing, having studied an IMM (Diploma in Marketing Management), AAA (Advertising Agency Management) and more recently SSM (Social Media Marketing).
I have always had a passion for creativity and marketing fits into this perfectly as it’s bring out a creative, diverse way of thinking in having to be adaptable to suite various customer needs and for products, brands and services.
I like that fact that’s it’s an ever changing part of business, just look at the rise of social media marketing, and that why I love to learn new things in term of marketing principles.

Sean Ogilvie.

25/05/2022

DNC Look at the Facebook Campaigns.docx

A Working Example for an Online Marketing Campaign!!!

Look at the Facebook, Twitter and Instagram accounts for Imran Khan Cancer Appeal who are a UK based Muslim charity: www.ikca.org.uk
Then complete the following tasks
Write 3 example posts – one for each social media platform
Make 3 suggestions for paid campaigns which we could run to increase followers and conversions with your recommend budgets
Write 2 recommendations for the strategy we should use on posts and types of content over the next 4 months.
We are looking for content that is in line with the current tone being used and will appeal to a UK Muslim audience.

1. Facebook, Instagram and Twitter.
I personally think that all three platforms can use the same ads and it’s easy to adapt them slightly for each. So I’m only going to include the one.
Looking forward, and in particular the next 4 months, I think emphasis need to be put on Children, diet for cancer patients (young and old as their dietary requirements can vary quite a bit) and the building of the Shaukat Khanum Karatchi.
Example of a Facebook post to use to attract attention to the donation to building and making people aware of the need for this help.
IKCA Imran Khan Cancer Appeal: We need bricks, yes bricks… You don’t have to give us physical ones but donate so we can buy and build our Hospital. We need your support today, many people including children need this facility asap. Please donate today. Visit www.ikca.org.uk
Add a virtual picture to the post of the hospital for people to see.
I have added an advert I created to appeal to parents. See below.

2. Paid Campaigns.
Paid Facebook, Twitter and Instagram ads always get you a larger and more direct audience.
There are great tools to add to this and these are the ones that I would use.
Google Ads to supplement my exposure and reach.
A) Later – Automatically planning and publishing Instagram posts. You can use this one Pinterest and Tiktok too and it also has a free plan.
B) Linktree – A connection point to link various platforms.
C) – A brilliant online marketplace to find influencer marketing.
D) Hootsuite – To create engaging, on-point branding content.
The bonus with these is that they all over free and paid versions, so it can suite any budget.
I think a budget can be worked out after first running a Facebook paid ad campaign, for two weeks.
This gives an idea of where you are with reach and pe*******on, Twitter and Instagram campaigns can then be put together and any other paid resources put into place.
This also saves on the original budget and ad spend as you don’t waste your budget on a campaign or post that ineffective.

3. Campaign Strategy.
Looking forward, and in particular the next 4 months, I think emphasis need to be put on Children, diet for cancer patients (young and old as their dietary requirements can vary quite a bit) and the building of the Shaukat Khanum Karatchi Hospital.
More use of Imran Khan and images of him (Cricket ones in particular) and his career successes can also be used to attract attention to this cause.
I also think that as Christmas is coming up, I realize that it’s not a Muslim tradition but I believe making a few posts on each platform aimed at the UK’s Christian community, could work really well, in the spirit of giving and all that. Nothing works quite like a child, Father Christmas and playing on peoples feelings for people that are in need, and a big need in cancer awareness, treatments and solutions.

Sean Ogilvie 23/09/2021.

29/11/2021

21/11/2021