NORTH vca

22/05/2023

For Reach's rebrand, we built a visual language representative of movement and direction – or reach. This simple and confident design system acts as a balanced framework within which Reach’s communications and work take centre stage.

It’s non-invasive, unique within the digital healthcare space, and, most importantly, scalable across any platform or medium.

Click here to see the entire rebrand on our website: www.northvca.com/work-02/reach-digital-health

15/05/2023

For over 15 years, Praekelt.org has been building a world where personal, uninterrupted healthcare is available to everyone, not just a chance few. Through accessible mobile technologies, they deliver health-related information, resources, and support to people in need across the globe.

Looking to refresh their brand with something timeless, confident, and responsive, we settled on Reach - a new name inspired by their ability to deliver solutions at a widespread scale.

Full case study coming soon!

11/05/2023

The Ready Set: Eco-friendly essentials for every level of diver and ocean lover 🌊⁠
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Divehack is a brand developed for scuba divers and snorkelers who want convenient and green diving gear 🤿 The Ready Set is sustainable and 100% eco-friendly.⁠
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Swipe to see our brand identity for The Ready Set 👇
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10/05/2023

Kind words from one of our favourite clients, WWF South Africa! 🐼 Our latest campaign for them focused on the food crisis and how small steps can make big, positive changes.

See the case study on our website: www.northvca.com/work-02/wwf-one-small-step

08/05/2023

Coffee ☕️ Where would we be without it? If you’re a fan of the ubiquitous companion of the workweek and weekend routine, you might have heard of Kofi (pronounced the same but totally different).

“More of Less” perfectly describes the brand identity we created back in 2020, often while deeply caffeinated. See more below 👇

03/05/2023

Branding can make or break your business, but it’s tough to know whether or not your brand is living up to its potential – especially from inside your organisation. Our latest article offers insight into when it might be time to consider giving your brand a fresh lick of paint.

Read it here: www.northvca.com/news/signs-its-time-to-refresh-your-brand

Branding can make or break your business, but it’s tough to know whether or not your brand is living up to its potential – especially from inside your organisation. This article offers insight into when it might be time to consider giving your brand a fresh lick of paint.

13/04/2023

Through timeless branding, we help build customer loyalty and unlock business growth through creativity 📈⁠
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Head to our website to learn more about what we do: www.northvca.com or link in bio.⁠
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12/04/2023

Our latest article discusses the importance of strong brand messaging, how to develop it, and ways to improve your brand's communications 📢

Read it here: www.northvca.com/news/the-importance-of-strong-communication-for-brands-2

Your brand’s visual identity is vital. It captures potential customers’ attention and cultivates recognisability. However, what your brand has to say, how, where, and when – known as its messaging – is how you resonate with these customers and turn them into loyal supporters.

11/04/2023

We're looking for a mid-weight to senior brand designer to develop high-quality identities, design templates, and guidelines for a range of exciting and creative projects.

This role is freelance with the possibility of joining our team full-time. If this sounds interesting to you, please submit your CV (with a cover letter!) and portfolio to us via email at [email protected]

04/04/2023

Successful brands can’t simply rely on satisfying their customer’s needs with a product or service anymore 🙅‍♂️ They must cultivate personal relationships with these customers; make them feel seen, heard, and appreciated by communicating with them directly.

In our latest article, we outline the basic components of brand communication and share examples of what it looks like when done right: www.northvca.com/news/the-importance-of-strong-communication-for-brands

Successful brands can’t simply rely on satisfying their customer’s needs with a product or service anymore. They must cultivate personal relationships with these customers; make them feel seen, heard, and appreciated by communicating with them directly.

23/03/2023

Our latest collaboration with WWF South Africa shifts the narrative around the food crisis from one based on fear and guilt, to one rooted in hope and positivity 💚⁠

Head to our website to see more: www.northvca.com/work-02/wwf-one-small-step

Solving The Global Food Crisis One Small Step at a Time Did you know that our food system negatively impacts the environment more than any other human activity? It’s a massive problem, but there’s a simple solution – only one way to truly go about solving an issue so complex and globally-felt:...

22/03/2023

Solving the global food crisis One Small Step at a time with WWF 🐼⁠
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We came up with the concept and campaign line “One Small Step” to show that implementing small changes in our eating, cooking, and shopping habits can bring about great change – especially over time and if we make them together.⁠
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See one of the social media posts we created 👇️ and click here to see more of this campaign on our website: www.northvca.com/work-02/wwf-one-small-step
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