Formula D_ Experience Design

06/10/2025

Cities thrive when culture and community shape growth. In the MENA region, placemaking is becoming an economic driver, attracting investment, tourism and talent.
formula D_ works with partners on experiential design projects that link heritage with future visioning, including opportunities tied to Expo 2030 Riyadh.
👉 Learn more: https://formula-d.com/why-placemaking-is-an-engine-for-sustainable-cities/

As cities invest in public spaces and services, experiential design plays a crucial role in ensuring those spaces are not only functional, but also safe, inclusive, and inspiring. Through technology, storytelling, and user-centered design, we help transform urban areas into meaningful places for con...

30/09/2025

Heritage connects us to our past. Innovation prepares us for the future.

As South Africa marked Heritage Day on 24 September, we reflect on how cultural and natural heritage can guide human progress - from the Cradle of Humankind to today’s advances in AI.
Discover how projects like Echoes of Parow, the Gorilla Conservation Centre, Wonderdal and Mishkat bring heritage and innovation together.

👉 Read more: https://formula-d.com/the-importance-of-celebrating-heritage/

Wine Estate Dian Fossey Gorilla Fund American Alliance of Museums

Cradle of Humankind caves in South Africa, where some of the world’s oldest hominin fossils were discovered, highlighting humanity’s shared origins and cultural heritage

26/08/2025

Great design doesn’t just make things look better. It helps stories connect in ways that unlock funding, spark growth and build futures.

That’s what happened for Project Gateway when we worked with them to transform how their story was told.

Swipe through some more of our work to see how storytelling through design can help your museum or cultural space take the next step forward.
👉 https://formula-d.com/our-work/

👉 Let’s connect and explore what’s possible for you.

01/08/2025

It’s Marine Protected Areas (MPA) Day – and we’re asking: How do we turn awareness into action?
In our latest webinar, we explore how citizen science and design can turn the public into powerful protectors of our oceans.

Watch now: https://youtu.be/8Rnyf8QVuP8, featuring:
• What really happened at the UN Ocean Conference
• Urgent action on the High Seas Treaty
• Why deep-sea mining must be stopped
• How design-led spaces like uShaka Marine World change minds and inspire conservation

What role do you think the public should play in ocean protection - and are we doing enough?
Tell us your thoughts in the comments!

Two Oceans Aquarium

Was UNOC 2025 just talk? Dive into key takeaways on ocean conservation, the High Seas Treaty, and the urgent issue of deep-sea mining from our recent webinar...

22/07/2025

Hidden histories. Unforgettable voices.
From rabbis on the run, to a mother with a wooden leg demanding justice. Echoes of Parow reveals the raw, personal stories that shaped a South African community.

A collaboration with by formula D_, specialists in immersive design.

17/07/2025

At the heart of the INPEACE Travelling Exhibition is a simple yet profound hope: that children will feel more connected to the ancient knowledge of their elders. formula D_ crafted the content to be incredibly engaging and attractive for young minds, using dynamic graphic novel styles, interactive games, and a host of fun explorative tools. Every element is designed to resonate deeply with our youth, making learning an adventure!

04/07/2025

Ready to build your future with a team that values innovation and collaboration? We're expanding and looking for passionate Senior Interior Architects and Technical Support Engineers to join our dynamic team at the formula D_ office in Cape Town! If you're eager to make an impact and grow your career, we want to hear from you.

Apply now!

Technical Support Engineer: https://www.linkedin.com/jobs/view/4258411988
Senior Interior Architect: https://www.linkedin.com/jobs/view/4260896226

24/06/2025

"We survive because of the oceans.”
In this short eNCA interview, our co-CEO Michael Wolf shares how formula D_ is bringing ocean science to rural communities - using creative traveling exhibits that are easy to set up and designed to spark action.

Whether you’re in education, conservation, or just care about the planet - this one’s worth a watch.

eNCAnews INPEACE United Nations

11/06/2025

Where science meets magic, and engagement gets real.
From interactive experiments to unforgettable spaces, we turn ideas into impact.

03/06/2025

Can design help save the natural world?

In this eNCA interview, our co-CEO Marco Rosa talks about how experiential design is being used to reconnect people with nature - especially in an increasingly urban world.
Whether it's through museum exhibits, visitor centres, or immersive digital experiences, we're showing that storytelling can do more than entertain - it can build empathy, spark curiosity, and inspire action to protect our planet’s biodiversity.

Have a watch https://youtu.be/W1BAAUV0Cro, and let us know: what experience made you feel closer to nature?

As urban life expands, our connection with the natural world is quietly eroding.In this eNCA interview, formula D_ co-CEO Marco Rosa discusses how experienti...

02/05/2025

Coming to AAM 2025? Let’s connect!

formula D_ is looking to connect with changemakers, curators, and creatives reimagining the role of museums in society. Drop by our booth for a real conversation about purposeful design and building trust through experience.

You’ll find fresh ideas, interactive displays, and a team ready to collaborate.

Date: 06 – 09 May 2025
Venue: Los Angeles Convention Center | Booth 1033

22/04/2025

Save the date! On 06 – 09 May 2025 we’re heading to LA for the 2025 AAM MuseumExpo!

formula D_ is proud to be part of the global conversation around “Museums and Trust.” Our projects in the US, from Frost Science Museum of Science in Miami to Roper Mountain Science Center in South Carolina, show what’s possible when experiential design meets purpose.

Are you attending? We would love to have a conversation on how our experiential design builds trust and transforms spaces into experiences that matter.