Onpoint Video Agency

Onpoint Video Agency Animated explainer videos for every business scale, customized and tailored to your unique brand story.

🖥️ What We Do at Onpoint Video Agency:
Craft animated explainer videos that engage and capture interest. Produce explainer videos, promotional videos, company overview videos, how-to videos, training and onboarding videos, software tutorials, social media content, and more.

🔧 Our Approach:
Gain insight into your brand and audience. Tailor a storyboard by utilizing your brand guidelines, color sch

emes, tone, and more, to capture attention. Deliver a video that aligns with your business objectives. Get in Touch:
📩 [email protected]
📩 [email protected]
📲 +27833320550 (WhatsApp)
📞 +27730760933

Can one video serve multiple audiences?Sometimes. But the more audiences a video tries to speak to, the harder it become...
31/08/2026

Can one video serve multiple audiences?

Sometimes. But the more audiences a video tries to speak to, the harder it becomes to keep the message focused.

A software company, for example, might want one video for potential clients, existing users, investors and business partners. Each audience may be looking at the same company, but they aren't necessarily looking for the same information.

A client might want to know what the product does and why it matters. An existing user may need to understand how something works. A partner may care more about the broader offering or how the companies can work together.

Trying to satisfy all of them in one video can lead to a script filled with information that is relevant to everyone collectively, but not particularly relevant to anyone individually. That doesn't mean every audience automatically needs its own video.

If the audiences share the same core question, one well-structured video can work across several contexts. An overview video explaining what a company does, for instance, may be useful on a website, in a presentation and on social media.

The distinction is less about where the video will be used and more about who is watching it and what they need to understand. One video can serve multiple audiences.

Why does background music matter?Background music is there to support the voice-over and to shape how the video feels.Th...
28/08/2026

Why does background music matter?

Background music is there to support the voice-over and to shape how the video feels.

The same video can come across as energetic, serious, reassuring, playful or premium, depending on the music underneath it. Choosing a track based only on whether it "sounds good" can be misleading. Tempo matters too. A fast track can make an otherwise measured video feel rushed, while something too slow can take energy away from visuals that are designed to move quickly.

Music also works alongside the voice-over. If the track is too busy, contains competing vocals or sits too prominently in the mix, the viewer has to work harder to follow the narration. Good background music supports the message without demanding attention from it.

And sometimes, the right decision is to use less music. A quieter section, change in intensity or brief moment of space can give an important part of the video more weight. The music doesn't need to be the part viewers remember. The music needs to help them experience the video in the way it was intended.

https://onpointvideoagency.com/

When should a company update its explainer video, if at all?An explainer video doesn't have an expiry date. If it still ...
27/08/2026

When should a company update its explainer video, if at all?

An explainer video doesn't have an expiry date. If it still explains the offering accurately, reflects the current brand and serves its intended audience, there may be no reason to replace it.

An update becomes worth considering when the product or service has changed, the company's messaging has evolved, the branding is outdated, or the video shows software and interfaces that customers no longer see.

Even then, a complete remake isn't always necessary. Sometimes updating a few scenes, replacing old interface screens or revising a section of the voice-over is enough to bring the video up to date.

How long should an explainer video be?There isn't one ideal length for every explainer video. 60 seconds is often treate...
26/08/2026

How long should an explainer video be?

There isn't one ideal length for every explainer video. 60 seconds is often treated as a standard, but duration should really be determined by what the video needs to explain.

A simple product or service might be communicated clearly in 30 to 45 seconds. A more technical offering may need 90 seconds. A process involving several stages, products or concepts might reasonably require two minutes or longer.

A useful way to think about duration is:

30 seconds: One focused message or simple introduction.
60 seconds: A concise overview of a product, service or idea.
90 seconds: More room for context, explanation and key benefits.
2+ minutes: Complex processes, technical subjects, training or information-heavy content.

These aren't strict rules. A well-structured 90-second video can feel shorter than a poorly structured 45-second one.

Script structure, pacing, visual variety and the amount of information being communicated all influence how long a video feels to the viewer. The objective shouldn't always be to make an explainer video shorter. It should be to make it as long as necessary, and no longer than necessary.

Why do we ask for vector logos?When a company provides its logo for an animated video, we’ll often ask for a vector vers...
25/08/2026

Why do we ask for vector logos?

When a company provides its logo for an animated video, we’ll often ask for a vector version rather than a JPG or a small PNG.

A standard image is made from pixels. If the file is too small and we enlarge it, those pixels become increasingly visible. Edges can start looking soft, blurred or jagged.

A vector logo works differently. It is built using mathematical paths and shapes rather than a fixed number of pixels. That means the logo can be scaled from a small corner graphic to a full-screen visual without losing its sharpness.

Resolution isn't the only reason we ask for it. Vector files also give the production team more flexibility when the logo needs to be animated.
For example, we may need to:
- Separate individual parts of the logo.
- Animate the icon independently from the company name.
- Build a logo reveal.
- Adjust elements for a particular composition.
- Scale the logo significantly during a transition.
- Maintain clean edges throughout the animation.

Common vector formats include AI (Adobe Illustrator), EPS (Encapsulated PostScript) and SVG (Scalable Vector Graphics).

A high-resolution PNG can still work perfectly well when the logo only needs to appear as a static element. But when animation or significant scaling is involved, the original vector file gives us much more to work with. It's a small asset request at the beginning of a project, but it can make a noticeable difference to the quality and flexibility of the final video.

onpointvideoagency.com

Why are brand colours stored as HEX codes?A brand colour might look like “blue” to us. To a computer, that isn't specifi...
20/08/2026

Why are brand colours stored as HEX codes?

A brand colour might look like “blue” to us. To a computer, that isn't specific enough. There are thousands of possible blues, and even a small difference in shade can make branded material look inconsistent.

This is where HEX codes come in. A HEX code is a six-character value used to define a precise digital colour. For instance:

Rather than telling a designer or animator to “use the company blue,” the HEX code tells them exactly which blue to use. This becomes particularly useful when producing content across different platforms and formats.

The same brand colour may need to appear in an animated video, a website, social media graphics, digital advertising, presentations, interface or app graphics. Without a defined colour value, different people may select slightly different versions of the colour each time.

Over time, those small differences can make a brand's visual identity less consistent. HEX isn't the only colour system used in production. RGB is also commonly used for digital work, while CMYK is typically used for print. But HEX codes provide a simple, widely recognised way of communicating exact colours in digital environments.

So when a production team asks for your brand colours or brand guidelines, they're not simply asking whether your brand is blue, green or red. They are looking for the specific values that allow that colour to be reproduced consistently.

onpointvideoagency.com

Consider a simple movement: an icon travelling from one side of the screen to another. If it moves at exactly the same s...
20/08/2026

Consider a simple movement: an icon travelling from one side of the screen to another. If it moves at exactly the same speed from beginning to end, the movement can feel mechanical. But if it gradually accelerates, moves naturally through the middle, and gently slows as it reaches its position, the same movement feels more controlled.

This principle is often called easing. There are other factors too:

Spacing: How much distance an object covers between frames affects how fast or natural the movement feels.
Scene timing: Giving an important visual enough time to register before moving to the next one.
Transitions: Connecting scenes in a way that maintains visual continuity rather than making every scene feel separate.
Motion hierarchy: Not everything should move at once. The viewer's attention needs somewhere clear to go.
Consistency: Similar elements should generally behave according to the same motion rules throughout the video.

Interestingly, smoother animation doesn't necessarily mean more animation.

Sometimes the better decision is to reduce movement, slow a transition slightly, or allow an element to remain still for a moment. The objective isn't to keep everything moving, it's to make every movement feel intentional.

Why are voice-overs recorded before animation?In most animated video workflows, the voice-over is added before the anima...
19/08/2026

Why are voice-overs recorded before animation?

In most animated video workflows, the voice-over is added before the animation is done. It helps determine how the animation is built.

Once the script is approved, recording the voice-over gives the animator the actual timing and rhythm of the narration to work with. A sentence that looks short on paper might take six seconds to deliver. Another might take three. There may be natural pauses, changes in pace, or emphasis on particular words.

Those details affect what happens visually. The animator can use the final recording to determine:

- How long each scene should remain on screen.
- When a character should perform an action.
- When text, icons or graphics should appear.
- Where transitions should happen.
- How much time viewers have to process an important visual.
- How animation should respond to pauses and changes in the narration.

Without the final voice-over, animation would often be built around estimated timing. If the recording is added afterwards, scenes may need to be stretched, shortened or reworked to make the visuals and narration align naturally. This is also why script approval matters before voice-over recording, and voice-over approval matters before animation.

Each stage gives the next stage something concrete to build from.
Script → Voice-over → Storyboard → Animation

It's not simply an order of production, it's a way of making sure the final video feels deliberately timed rather than assembled afterwards.

Brand colours are often treated as a design decision. They're also a production decision. Every company has colours that...
12/08/2026

Brand colours are often treated as a design decision. They're also a production decision. Every company has colours that define its identity. Those colours are usually represented by HEX codes (for example, ).

They are more than a reference for designers, they are a reference for consistency. Imagine your company decides to update a product demo, refresh an explainer video or create a new campaign two years from now.

If the original brand colours weren't documented, matching them becomes guesswork. A colour that looks "close enough" today can gradually shift your brand over time.

That's why HEX codes are worth keeping alongside your logo files, brand guidelines and other creative assets. They allow future edits to remain visually consistent, even if a different designer or agency is involved.

It's a small detail but small details are often what make a brand feel consistent.

Good video production isn't only about what appears on screen today, it is also about making future updates easier.

onpointvideoagency.com

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