07/08/2026
Two women. Two powerful TEDx stages. One shared celebration of women doing remarkable things.
This Women’s Month, we are proud to celebrate SAB Foundation Tholoana Programme alumni Liesl Smerdon and Nabilah Diedericks, who recently took to the TEDxDistrict Six Women stage, marking a significant milestone in their entrepreneurial journeys.
Liesl Smerdon, founder of Curl Chemistry, and Nabilah Diedericks, founder of Finz Aquatics and Fitness Development, both used the TEDx platform to share powerful ideas rooted in identity, belonging and the lived experiences that continue to shape the businesses they lead today.
For Liesl, the moment of stepping onto the TEDx stage was both overwhelming and affirming, as she shared reflections on identity and the pressure to conform, themes that also underpin her work in building a proudly South African haircare brand that helps people embrace their natural hair.
Nabilah’s TEDx talk, “Belonging Before Beginning: Why Human Potential Begins with Belonging,” echoed the inclusive mission of Finz Aquatics, an academy creating safe, accessible swimming and development opportunities for people of all ages and abilities on the Cape Flats.
While their businesses operate in very different spaces, both women are united by a common thread: turning personal experience into purpose-led businesses that create belonging, opportunity and impact.
We congratulate Liesl and Nabilah on this incredible achievement and for representing women entrepreneurs on such a powerful stage.
Her Business, Our Future.