Principa

Principa Principa is a leading data analytics, consulting and software company serving over 150 blue-chip clients in the Middle East, Africa and Europe.

Principa is a data analytics, consulting and software company. Established in 1999, we've served over 150 blue-chip clients in over 30 countries around the world. Our data services and data-driven strategies enable our customers to use data insights to work wonders in their business: we help marketers optimise customer acquisition and retention strategies and campaigns, enable credit risk managers

to make profitable decisions, and call centres to streamline their operations. We work with data so that our customers can work wonders.

To make your customer leads more intelligent and brush up on direct marketing, take a look at our blog - 10  Ways To Sup...
29/08/2022

To make your customer leads more intelligent and brush up on direct marketing, take a look at our blog - 10 Ways To Supercharge Your New Customer Leads. https://zcu.io/VkVZ

The lending markets worldwide are moving to adopt alternative data in originations. One area with promise is psychometri...
19/08/2022

The lending markets worldwide are moving to adopt alternative data in originations. One area with promise is psychometrics. We’d love to find out your attitudes towards using psychometrics in credit. Please fill in this quick 2-minute survey. The aggregated data is to be used as part of an MBA thesis research conducted by Principa employee Maydon.
https://zcu.io/J0kx

We’ve identified four models, where the outputs could assist your collections agents in reducing bad debt, improving col...
12/08/2022

We’ve identified four models, where the outputs could assist your collections agents in reducing bad debt, improving collections, and reducing needless follow-up. Read the full blog to find out more about these models. https://zcu.io/iErM

In this latest blog, we discuss the benefit, features and functions of API hubs, as well as the APIs you should look to ...
05/08/2022

In this latest blog, we discuss the benefit, features and functions of API hubs, as well as the APIs you should look to adopt in originations. Looking for more information? Get in touch and we will be happy to help. https://zcu.io/7IMx

To manage the credit lifecycle, lenders require a variety of credit software solutions. Here are five of the most import...
28/07/2022

To manage the credit lifecycle, lenders require a variety of credit software solutions. Here are five of the most important. https://zcu.io/nlAY

Looking for a solution to your call centre challenges? Read more here 👉 https://zcu.io/JCTy
21/07/2022

Looking for a solution to your call centre challenges? Read more here 👉 https://zcu.io/JCTy

19/07/2022

I met with Jaco Rossouw the CEO of Principa, a data analytics company based in Century City. Through their innovative programmes, they assist businesses in calculating customer behaviour, retaining profitable customers, and reduce credit risk. They serve over 150 companies in 30 countries in Africa, the Middle East and Europe. As a City we fund numerous sector bodies to provide the skills businesses need to grow. Creating jobs for Capetonians remains a prioity.

Over the past 20 years, Principa has delivered a number of advisory and analytical projects across Africa. Here are some...
14/07/2022

Over the past 20 years, Principa has delivered a number of advisory and analytical projects across Africa. Here are some of our recent experiences working across 18 countries with two large regional lenders that use our collection software, CollectSmart. https://zcu.io/2SOK

Find out how our Collections Management Software, CollectSmart, and the CollectSmart App can improve your collections.

Motivation is powerful, however, few call centers are able to effectively motivate agents, so they rarely get the result...
30/06/2022

Motivation is powerful, however, few call centers are able to effectively motivate agents, so they rarely get the results they desire. We discuss how to raise call center agents' motivation levels and give you easy steps to get started. https://zcu.io/Btuy

Here we discuss the top 6 ways to improve motivation levels in a call centre, and give you easy steps to start off with.

Champion/Challenger or A/B testing sits at the heart of effective credit and collection strategy. To enable this, one ne...
23/06/2022

Champion/Challenger or A/B testing sits at the heart of effective credit and collection strategy. To enable this, one needs to ensure effective “randomisation” or smoothing of the population. This is a non-trivial task. In this blog, we unpack what should be behind effective randomisation.
https://zcu.io/eQZz

In this blog post, we discuss what randomisation is, why you should do it, when you should do it and what else to consider.

16/06/2022

In our latest blog, we help you brush up on the basics of account management strategies for credit or store cards. 👉 https://zcu.io/i2nU

Key account management strategies that you should consider when launching a credit card or other revolving product.

Find out how to get started with using data analytics to predict churn. https://zcu.io/dg2Q "dataanalytics
09/06/2022

Find out how to get started with using data analytics to predict churn. https://zcu.io/dg2Q
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Address

Office 1002 (MO6) Mezzanine Level, The Colosseum Building Cnr. Century Way And Century Boulevard, Century City
Cape Town
7441

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