POP Direct

30/07/2020

Maintaining top of mind brand awareness with you customers is the ultimate goal.
Seeking innovative ways to capitalize on an opportunity to showcase your brand should be prioritized – don’t underestimate the knock-on effect of repetitive brand awareness.

28/07/2020

Innovation at its finest – When you really need pizza but Corona is outside…

https://digg.com/video/pizza-delivery-social-distancing/

All you need is some string, a box and a think-outside-the-box mentality.

24/07/2020

Branding involves creativity, skill and strategy, to actively establish a brand identity that sparks a connection with its audience.

Good brand communication is key.

22/07/2020

One of the biggest challenges in this fast-paced consumer world we currently live in is the ability to rise above the clutter and grab people’s attention.

As a brand, you need to put a large focus on initiating consumer interaction.
Generating consumer interaction is key in developing effective brand awareness that can transition into consumer loyalty.

20/07/2020

Don’t underestimate the effectiveness of branding.
A couple years ago no one would’ve thought that
companies would be investing in the branding of masks and hand sanitizer dispensers as means of generating brand awareness. However, it is currently one of the most effective forms of marketing worldwide.

15/07/2020

This is not the answer.

https://digg.com/2020/woman-cuts-hole-face-mask

We're glad that cutting a hole in the mask helps her breathe. Unfortunately, it completely defeats the purpose of the mask.

13/07/2020

One of the few struggles as mom might be to get your little one to wear a mask as required! So we’ve introduced the much loved bucket hat with detachable visor.

Kids and educators love it. The visor covers the face with enough breathing allowance. It’s is removable & easy to clean and available in most popular school colors.

10/07/2020

What have we been up to?

We are grateful that the factory has been running full speed over the last 2 months.

In the spirit of innovation, we had to adjust our business to suit the current environment. We understood the need to provide PPE’s to South Africans during a very crucial time.

We supplied much needed facemasks & screens to amongst other hospitals, Groote Schuur, and hundreds of medical professionals nationally. We subsequently partnered with our key clients as they rolled out CSI initiatives in various regions.

During lockdown we have produced an access of 93 799 face shields and continue to do so.

08/07/2020

https://wcedonline.westerncape.gov.za/

06/07/2020

Finally, they are back to school.
Safety in all learning environments is the priority.

Our school desk screens fold around 3 sides of the desk, but still maintain a suitable height, allowing students to communicate effectively with their teachers and peers.

24/09/2019

Different cultures one nation, so much possibilities.

Here's to you and your families!