Word-On-the-Street Media

Word-On-the-Street Media Marketing, Advertising, Strategy, Activations, Consumer Experiential events; Event Marketing, Event

Learn more about us here: https://bit.ly/2zK0kig
We offer various packages - see here https://bit.ly/30WDb7v
Contact us on 064 135 9719 OR [email protected]
Follow us on:
LINKEDIN - HERE https://bit.ly/3depqDF
TWITTER - HERE https://bit.ly/2CgS3Dm
INSTAGRAM - HERE https://bit.ly/37GWKC0
READ OUR BLOGS HERE - https://bit.ly/2V0bYwX AND HERE https://bit.ly/3hSA6vo

I often think of social media as a neighbourhood.You wouldn’t move into a street, put up a sign saying BUY FROM ME, and ...
07/09/2026

I often think of social media as a neighbourhood.

You wouldn’t move into a street, put up a sign saying BUY FROM ME, and then never speak to anyone around you.

You’d say hello.
You’d join conversations.
You’d support other people.
You’d become familiar.

Social media works much the same way.

Businesses that only post and disappear are broadcasting. Businesses that engage, respond and participate are building relationships.

So perhaps the question isn’t only:

“What should we post today?”

It’s also:

“Are we being a good neighbour?”

— Robyn
Word on the Street Media

A lot of my working day is spent behind this desk — talking to business owners, looking at campaigns, questioning what’s...
03/09/2026

A lot of my working day is spent behind this desk — talking to business owners, looking at campaigns, questioning what’s working, what isn’t, and what we could be doing differently.

Over the years, you start noticing patterns.

You also develop a few fairly strong opinions. 😄

So I’m starting something new: Thoughts From My Desk.

A space for practical thoughts about marketing, business, customers, strategy and the things I see happening in the real world every day.

No complicated marketing jargon. Just perspective from my side of the desk.

First thought coming soon.

— Robyn
Word on the Street Media

Your next customer may already know you.Businesses naturally spend a lot of time thinking about how to find new customer...
03/09/2026

Your next customer may already know you.
Businesses naturally spend a lot of time thinking about how to find new customers.
But there’s another question worth asking:
When did you last look at the customers you already have?
Past customers already know your business. They’ve experienced your product or service. Some may need you again. Others may be ready for another service you offer. And some may know exactly the person who needs what you do.
Your existing customer base isn't simply a record of where you've been.
It can be an opportunity for where you go next.
Take a look at your database. Who haven't you spoken to recently? Where could relationships be rekindled? What new opportunities could exist?
Your next sale may already be there.
Ready to uncover more opportunities in your business?
Book a 90-minute Marketing Strategy Consultation with Word on the Street Media.

Marketing got them through the door. What happens next?In hospitality, getting the booking is only the beginning.The wel...
02/09/2026

Marketing got them through the door. What happens next?
In hospitality, getting the booking is only the beginning.
The welcome.
The service.
The quality.
The atmosphere.
The way a problem is handled.
Every part of that experience influences one very important decision:
Will they come back?
We often talk about needing more customers, but repeat business can be one of the most valuable opportunities already sitting inside your business.
Before spending more to attract the next customer, get curious about the experience you're giving the customers you already have.
Marketing can get the booking.
The experience gets the next one.
Want to look at your complete customer journey?
Book a 90-minute Marketing Strategy Consultation with Word on the Street Media.

Today, we honour Dolly Parton — an extraordinary woman whose legacy went far beyond music.From a marketing perspective, ...
26/08/2026

Today, we honour Dolly Parton — an extraordinary woman whose legacy went far beyond music.

From a marketing perspective, there is also something remarkable about the brand she built.

For decades, Dolly was unmistakably Dolly.

The hair. The sparkle. The humour. The storytelling. The generosity. The values. And, above all, the ability to evolve without ever losing sight of who she was.

That is something every brand can learn from.

You don’t have to look or sound like everyone else to stay relevant.

The strongest brands know who they are, what they stand for and why people connect with them.

Dolly Parton became more than recognisable.

She became unforgettable.

A remarkable brand.
An even greater legacy. 🤍

— Word on the Street Media

Do you know your foot traffic?A busy street doesn't necessarily mean a busy business.And plenty of people walking throug...
25/08/2026

Do you know your foot traffic?

A busy street doesn't necessarily mean a busy business.

And plenty of people walking through your door doesn't necessarily mean they're buying.

There are three numbers worth knowing:

How many people walk past?
How many walk in?
How many actually buy?

Because each gap tells you something different.

If people walk past but don't enter, we need to ask why.

If they enter but don't buy, that's a different business problem entirely.

Before spending more money trying to drive additional traffic, understand what your existing traffic is doing.

You can't improve what you don't measure.

Not sure what your numbers are telling you?

Book a 90-minute Marketing Strategy Consultation with the Word on the Street Media team.

Let's get curious about what's happening in your business — before deciding what marketing needs to do next.

Are you attracting more customers — or the right customers?A busy restaurant can feel like marketing is working.But have...
24/08/2026

Are you attracting more customers — or the right customers?

A busy restaurant can feel like marketing is working.

But have you ever compared your average customer spend with the customer you actually want to attract?

If your average diner spends R320 per head, but your ideal customer is worth R650, there’s a strategic question to ask.

Who is your marketing currently attracting?

And is that audience aligned with the restaurant you’re trying to build?

More bookings aren't automatically better business. Sometimes the opportunity isn't filling more tables — it's understanding which customers create the greatest value and how to attract more of them.

If you're not sure, that's exactly the kind of conversation we want to have.

Book a 90-minute Marketing Strategy Consultation with the Word on the Street Media team.

Let's look at your customers, your numbers and where the real opportunities may be.

🚨 Before you panic about the WhatsApp headlines…We’ve already had clients asking us whether businesses are going to be c...
21/08/2026

🚨 Before you panic about the WhatsApp headlines…

We’ve already had clients asking us whether businesses are going to be charged every time they reply to a WhatsApp message from 1 October.

The short answer? No — not every business.

From 1 October 2026, Meta is introducing charges for certain messages sent through the WhatsApp Business Platform/API — typically used with CRMs, chatbots, automation tools and shared business inboxes.

If you simply use the WhatsApp Business app on your phone or desktop, this change does not mean you’ll suddenly be charged for every reply.

And that widely shared 12-cent figure? South Africa’s final rate has not yet been published, so treat that as an estimate for now.

There’s a lot of noise around this story. We’ll keep watching the changes and translating what they actually mean for South African businesses.

Because good marketing decisions should be based on facts — not frightening headlines.

Word on the Street Media
We solve business problems. Then we choose the right marketing tools.

Before we market your business, we want to understand it.What are you trying to achieve?Who are you really trying to rea...
20/08/2026

Before we market your business, we want to understand it.

What are you trying to achieve?

Who are you really trying to reach?

What have you tried before?

What’s working — and what isn’t?

What does success actually need to look like?

A good brief gives a marketing team the information they need to make better strategic decisions from the start.

That’s why we offer a 90-minute Marketing Strategy Consultation with the Word on the Street Media team.

Bring us the business. The challenges. The goals. The things keeping you awake at night.

We’ll bring the questions, experience and strategic thinking.

90 minutes. Your business on the table. Let’s get curious.

Contact Word on the Street Media to book your session.

FacebookYou’ve got the website.You’re posting regularly.You’re spending money on Google and Facebook Ads.But the return ...
19/08/2026

Facebook

You’ve got the website.
You’re posting regularly.
You’re spending money on Google and Facebook Ads.

But the return still isn’t where you want it to be.

The answer isn’t always to do more marketing.

Sometimes the real problem is the strategy.
Sometimes you’re speaking to the wrong audience.
Sometimes the creative isn’t connecting.
And sometimes there’s simply a mismatch between what your business is saying and what your customer needs to hear.

Before increasing the budget, ask a better question:

Where is the disconnect?

Good marketing isn’t about being everywhere. It’s about getting the strategy, audience, message, and creative to work together.

We don’t create content. We solve business problems.

Address

129 The Quays, 142 Park Lane, Century City
Cape Town
7441

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 14:00

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