GSB Wine Business

27/05/2020

Join us this Friday 29th May 2020 for a conversation on the allure of the old vine category.

Old vine wines have a fascinating journey from vine to wine. Whether it’s planting to grow old or the unique story sommeliers can tell their customers, the value of old vines spans the entire value chain.

Join us for a conversation on Friday, 29th May, on the allure of the old vine category from grape to glass.

Follow the link register: https://bit.ly/36DX5Fn

GSB Wine Business Elsenburg

29/04/2020

Not wine but very relevant to the drinks industry in general.

During the COVID-19 pandemic and resulting business closures, small distilleries are turning to innovative business models to stay open.

29/04/2020

It’s no secret that old wines are a good time. But what about old vines? Take part in the Old Vine Project survey and help us discover more about old vines and its place in the wine industry.

When it comes to wine, age is all the rage. Dusty bottles with peeling labels are proudly displayed, library stock carefully cultivated, rare vintages bragged about and traded…It’s no sec

23/04/2020

What makes old vines so special? Is it merely a badge of honour? A medal of survival for evading vineyard renewal and weathering extreme conditions? Or are they sentimental attachments to our heritage? Perhaps the question we should be asking is whether the power of the old vine story is strong enough to secure a future where vine age becomes just as important as wine age or vintage? Take the Old Vine Project survey and help us shed some light on these questions.

When it comes to wine, age is all the rage. Dusty bottles with peeling labels are proudly displayed, library stock carefully cultivated, rare vintages bragged about and traded…It’s no sec

22/04/2020

Understand your customerStart by understanding your customer value proposition. Only part of this stems from your company’s unique heritage and/or personality. To be successful, this needs

20/04/2020

It’s impossible not to speculate about what would be waiting post-lockdown, post-Corona. Intelligent lockdown, social distancing, voluntary lockdown for the elderly, a new perspective on spending, a new type of economy… No question, we’ll have to apply our minds and be wise about it. But what ...

16/04/2020

As a result of the outbreak of COVID-19, the Graduate School of Business has made an informed decision to postpone The Business of Wine Course until 2021.

With this being said, PLEASE NOTE Applications for 2021 The Business in Wine Course is still open, so be sure to visit our website to apply.

Please Note: As a result of the outbreak of COVID-19 course dates and planned formats may change at short notice. Please click here for the latest detail on which courses are affected.

15/04/2020

Understanding consumer psychology and the underlying emotions are critical when advertising during a recession. In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically...

Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.  In the wine industry, we don’t typically analyze consumers’ psyches or emotions. We tend to think of our customers demographically – mid 40’s – 60’...

07/04/2020

Please Note: As a result of the outbreak of COVID-19, our 2020 course has been postponed. Applications for 2021 are still open.
https://drinksfeed.com/gsb-the-business-of-wine-course-postponed-till-2021/

03/04/2020

Some great advice.

For the time being, our homes seem to be the perfect place if we want to stay safe, but this time of isolation means different things to different people. For some lockdown means some much-needed quiet time, for others the social distancing can be mentally challenging. For many it’s all about prac...

02/04/2020

Hastily assembled home offices, dodgy internet connections, and distracting pets... how we work have changed in these unprecedented times. Let's find out how people in the beverage industry are adapting.

Hastily assembled home offices, dodgy internet connections, and distracting pets... how we work has changed in these unprecedented times. But can you put 'Open for business' on your virtual door and power on? Yes, you can: we talk to people in the beverage industry and find out how they're adapting.