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Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Platform

Name: Platform
Address: 20 Third Beach, Clifton, Cape Town, 8005, ZA
Telephone: +27214612237

Loeries Grand Prix winner and #1 Small Agency in Africa and the Middle East.

We build communities and launch platforms that drive sustainable business growth and social progress in Africa, through creativity, storytelling and unique brand experiences. Platform is an award-winning agency that creates unique experiences, interactive strategies and dynamic campaigns that promote an African narrative, fuelling brands with authenticity and relevance. We offer bespoke solutions

that give consumers unparalleled brand encounters while advancing and celebrating the business ethos of every client. Renowned for our visual acumen and content-driven campaigns, our services range from product and brand development, to designing cultural environments, curating exhibitions and launching retail spaces. Platform works with a diverse network of designers, makers, manufacturers and artists on the African continent, supporting, mentoring and growing local creative industries while championing sustainability, encouraging conscious procurement and maintaining a socially motivated drive to build circular economies. Our Awards
2021 Loeries #1 Small Agency in Africa and the Middle East
2021 Loeries Grand Prix for Joy from Africa to the World, in partnership with V&A Waterfront
2021 Loeries Gold (Interior Design and Temporary Structures) for Joy from Africa to the World, in partnership with V&A Waterfront
2021 Loeries Top 10 Creative Director and Top 10 Art Director in Africa and the Middle East – Cathy O’Clery
2021 Loeries #1 Designer in Africa and the Middle East – Cathy O’Clery
2020 BASA Innovation Award for Joy from Africa to the World, in partnership with V&A Waterfront

30/12/2022

WE’RE ALL FOR A NEW YEAR! And we’re excited to be part of building powerful positive platforms with partners in 2023.

26/12/2022

Thank you and for sharing our belief in the POWER of POSITIVE PLATFORMS.

26/12/2022

WE WISH YOU JOY FROM AFRICA TO THE WORLD, THIS FESTIVE SEASON AND BEYOND!

Stars of possibility, birds of peace, labours of love, moments of sharing, kindness to strangers, weaving together stories of hope, heritage and inspiration at Cape Town's neighbourhood where possibilities take flight.

26/12/2022

JOY FROM AFRICAN CREATIVES TO THE WORLD!

and PLATFORM say a big thank you to for your powerful patterns and illustrations and to for your woven wonders and for repurposing and up cycling damaged baubles by covering them with patterned paper.

You can see this installation at the Victoria Wharf Shopping Centre in the fashion link. It’s worth a visit!

26/12/2022

PATTERN POWER AND JOY FROM AFRICA TO THE WORLD!

This is the incredible 'Joy Cascade' and 'Hot Air Balloon of Possibilities' designed by PLATFORM's and featuring patterns by and with wirework by woven shades and panels by dolls by and a hot air balloon basket woven by

Make a date to get to the Victoria Wharf shopping centre to see this for yourself! It's worth it.

26/12/2022

WEAVING TOGETHER STORIES OF HOPE HERITAGE AND INSPIRATION. JOY FROM AFRICA TO THE WORLD!

This incredible installation, designed by and can be found in the and has been created by and in celebration of the enterprising small businesses who call The Watershed design destination their home.

This unique, must-see festive decor features work by .macrame.again

It’s designed to induce instant happiness!

26/12/2022

JOY FROM AFRICA TO THE WORLD!
WHERE POSSIBILITIES TAKE FLIGHT.

The very special and spectacular tree is up and we're celebrating the culmination of a wonderful year.

Thank you to the Waterfront team for a four-year creative partnership driven by a sense of unwavering purpose and can-do possibility.

We applaud the sentiment shared here by Tinyiko Mageza , Executive Manager: Marketing at the V&A Waterfront:

“Since 2019 we have set out to infuse the festive season with purpose and meaning. We didn’t want to do away with the celebration, but rather, we wanted to do it in a way that showcases authentic African stories, shines a spotlight on the creativity of the people of this country and continent and celebrates our heritage. We wanted to inspire locals and the rest of the world by sharing the story of a joyful Africa – it is our story, told our way.”

PLATFORM is honoured to be part of making that story of Hope, Heritage and Inspiration come to life, with joyful installations welcoming visitors throughout the vibrant Waterfront neighbourhood.

Thank you to and for all your hard work to make this happen.

26/12/2022

PLATFORMING PLACE: JOYFUL FESTIVE DECOR FOR THE TABLE BAY HOTEL.

Inspired by the "Joy from Africa to the World" movement, an ongoing creative partnership with the PLATFORM team, the approached PLATFORM to interpret the festive theme for their unique waterfront hotel.

The magical campaign, “I saw three ships go sailing by to Table Bay in the morning”, was conceived to celebrate The Table Bay hotel’s unique location, while showcasing local artists, artisans and craft organisations and furthering the hotel's sustainability goals.

PLATFORM worked with local artisans, illustrators and designers like and to craft memorable decorations with a story to tell.

“These beautiful decorations welcome our guests to a wondrous festive season on our friendly coastline, where boats have arrived laden with surprises for more than 300 years," says Table Bay General Manager Joanne Selby. “We wanted to be meaningful while making traditions a little more contemporary.”

26/12/2022

We couldn't have asked for a more spectacular location for the flagship AAFRICAA store than the newly upgraded and centrally located Alfred Mall, in the buzzing heritage district of Cape Town's much-loved V&A Waterfront neighbourhood.

Alfred Mall has been thoroughly overhauled to open up to sea and mountain views on the one side and the pedestrianised Alfred Square on the other.

The is an easy walk from the Victoria Wharf shopping centre, and the (Swipe for our handy map).

The revamped Alfred Mall, anchored by the AAFRICAA store, along with 5 other tenants fill the transition from what’s on offer at Watershed to what is to be found at the Victoria Wharf Shopping Centre, presenting an exciting boutique offering of African design, art and craft.

26/12/2022

The AAFRICAA store, uniquely curated by the PLATFORM team, is a contemporary African design emporium in the vibrant new precinct of Alfred Mall, V&A Waterfront, Cape Town.

Open daily from 10am to 7pm.

FASHION, JEWELLERY, ACCESSORIES and HOMEWARE designed to appeal to locals and travellers alike.

Follow our journey at

26/12/2022

PLATFORMING AFRICAN DESIGN: A STORE CALLED AAFRICAA.

It has been a long-held dream of PLATFORM founders Laurence Brick and Cathy O’Clery to see the establishment of a game-changing, globally significant retail platform for contemporary African design.

Conceptualising and curating the AAFRICAA store – a luxury lifestyle emporium set in the beautiful heritage district of Cape Town’s vibrant V&A Waterfront neighbourhood, and anchor tenant of the new-look Alfred Mall – is that dream come true!

Overlooking the water, with spectacular views of Table Mountain, AAFRICAA (pronounced 'Africa') is the place where great in-house collections, ever-evolving exhibitions and new collaborations will continually be explored, in celebration of the creative energy of our magnificent continent.

We enjoyed every moment searching for and working with the best of contemporary African designers, crafters and artisans across the continent to source unique fashion, jewellery, accessories and homeware.

And we couldn’t have done this without our PLATFORM team and committed AAFRICAA co-founders Jonathan and Farryn Zuckerman, our longstanding partnership with the AAFRICAA store designers and our brand design team

Please follow us on our journey

26/12/2022

PLATFORMING VALUES: HERITAGE WEEK TEAM ACTIVATION WITH THE FOSCHINI GROUP

Illustrations by

For Heritage Week in September 2022 The Foschini Group partnered with PLATFORM to conceptualise an effective experiential activation for TFG staffers to celebrate their heritage while raising awareness of sustainable habits like ditching plastic bags in favour of reusable shoppers.

PLATFORM approached Durban illustrator to design a series of contemporary images to be printed onto shopping bags and sold to TFG team members for a nominal R20 each.

The bags were produced locally by The Foschini Group's merchandise supply chain and the proceeds of sales were donated to support emerging young creatives.

The bags sold out.

Address

20 Third Beach, Clifton
Cape Town
8005

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+27214612237

Website

http://www.platformcreative.co.za/

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