Big.Consulting

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Big.Consulting What's your story?

I am a branding and social media expert who will teach you how to build you own brand by using social media the right way, use it to build relationships >> build trust and create brand awareness by sharing your own unique brand story.

08/10/2026

Before giving your customers what they ask for, try asking why they want it - the answer might change everything.

01/10/2026

Do you actually know what made your last three customers choose you?

24/09/2026

Would your ideal customer recognise themselves in your content or just understand what you do?

17/09/2026

Your best social proof might not be another testimonial, it might already be happening around your business.

10/09/2026

What if the content that creates your next customer is something you’re publishing today?

03/09/2026

Are you giving your customers more choice or more reasons to hesitate?

27/08/2026

In a world where everyone has access to AI, here’s the one thing that’s becoming more valuable- not less.

20/08/2026

Can people explain what you do as clearly as you can?

Instagram just refreshed its logo.Not dramatically.The shape is still familiar. The identity is still unmistakably Insta...
18/08/2026

Instagram just refreshed its logo.
Not dramatically.
The shape is still familiar. The identity is still unmistakably Instagram. But the gradient is brighter, the colours are more vibrant, and the brand has evolved.

And I think there's a really important branding lesson in that.
We often treat branding as something we "finish."
We define our target audience.
Create our messaging.
Design the logo and visual identity.
Build the website.
Done.

Except a brand is never really done.
Because the business isn't done either.
It grows.
And we also grow.

The market changes.
The audience evolves.
Our positioning becomes clearer.

And when you're the person behind the business, you evolve too.
So why would the brand you created three, five or ten years ago automatically still be the best representation of who you are today?

Instagram didn't throw away everything people recognise.
They kept the familiarity and refreshed what needed to evolve - describing the update as a way to reflect the evolution of its creative community and where it's heading next.

That's what good brand strategy should do.
Sometimes you need to refine your messaging.
Sometimes your target audience needs another look.
Sometimes your positioning has shifted.
And yes, sometimes your logo, colours or visual language need to catch up too.

Building a brand isn't a one-time exercise.
It's an ongoing process of making sure the way your business shows up still reflects what the business has become.
You don't need to reinvent your brand every time you evolve.
But you shouldn't be afraid to let it evolve with you either.

13/08/2026

What if the most visible businesses aren’t actually creating more content?
Here’s what I think they’re doing differently.

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Thursday 09:00 - 18:00
Friday 09:00 - 16:00
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