04/09/2026
Every second product page in the promotional industry now carries the word "eco". It sits next to a picture of a bottle, a pen or a tote bag and it tells you almost nothing. Eco compared to what? Made from what? Recyclable or already recycled?
That gap matters, because the people receiving your branded gift have got better at asking. Procurement teams want to know what a product is made of before they sign off on it. Staff notice when a "green" gift is a plastic item with a leaf printed on the side and a claim that does not hold up does more damage to your brand than no claim at all.
Here we will explain the four materials, what each one actually is, what it does well and where it falls short:
https://www.brandability.co.za/blog/eco-materials-explained-recycled-bamboo-cork-plantable-paper