Destinate

Destinate Destinate is an international destination and tourism marketing agency doing ground breaking work in digital marketing.

Destinate is an international specialised destination and tourism marketing agency. We partner with tourism organisations, destinations and private sector brands to navigate the complex and competitive world of destination marketing and management. Mariette du Toit-Helmbold established Destinate after an enviable tenure of 10 years as the CEO of Cape Town Tourism. She now works with other brands a

nd destinations within and beyond South Africa to unlock their full potential, applying what she has learned and her passion for innovative, people-centred marketing and tourism. She is a well-known destination marketing and tourism thought leader, writer and public speaker on tourism, responsible tourism, destination marketing, brand innovation and digital strategy. She has built a powerful network of like-minded individuals and service providers within the tourism, marketing, creative and digital sectors who work with Destinate in a fluid bespoke network.

Do you want to join the Destineers?
03/04/2025

Do you want to join the Destineers?

Tune in to hear more about the Somerset West Village Collective movement and find out what the plans are to bring the he...
29/05/2024

Tune in to hear more about the Somerset West Village Collective movement and find out what the plans are to bring the heart and feet back to the Village.

🗣 Exciting Announcement for tomorrow's 🗣

We are excited to introduce Mariëtte Du Toit-Helmbold from Village Collective , Somerset West.

The Village Collective was created to showcase the core of Somerset West as a shopping and lifestyle hub, revitalising the charm of the 'old town' by enhancing existing and underused infrastructure.

Aiming to rekindle community spirit and pride in Somerset West's historic centre, the Village Collective encompasses the areas of Main Road, Caledon-Drama, and Bright Street, with the Village Garden as the verdant centrepiece.

Their primary goal is to make central Somerset West a more attractive place to live, work, and play, drawing people back into the town.

Mariëtte not only leads the Village Collective but also owns Destinate , a bespoke destination management and tourism marketing agency. She's a globally recognised leader in destination marketing and tourism sought after as a speaker on topics like tourism, wine tourism, marketing trends, destination branding, and digital marketing strategies.

Stay tuned to HelderbergFM 93.6 to catch this inspiring woman at 12:15 PM tomorrow. 🎙️👏

Stream live here: https://bit.ly/3RzjtFU











We are looking for an experienced freelance travel sales person with extensive international experience and well establi...
03/05/2024

We are looking for an experienced freelance travel sales person with extensive international experience and well established networks.

Exciting project, so pls spread the word. Serious applicants only with contactable references and client portfolio. ✈️

Listen to Mariette Du Toit-Helmbold as she chats to Monocle about Destinate’s approach to wine tourism.
22/03/2024

Listen to Mariette Du Toit-Helmbold as she chats to Monocle about Destinate’s approach to wine tourism.

Founder and Cape Town entrepreneur Mariette du Toit-Helmbold talks about attracting visitors to South Africa’s vineyards and the country’s diverse hospitality…

31/10/2023

EARTHBOX is an immersive discovery of what lies beneath our feet.

Situated beneath the dramatic mountainous backdrop of the Helderberg Mountains, the gently curated surface landscape reveals very little of the secret below.

Opens 1 November on Lourensford Wine Estate in Somerset West, Cape Town.

Universally accessible and wheelchair friendly.

Tickets range btw R100 and R250, book now via www.earthbox.co.za




Somerset West CBD rejuvenation on the cards. Read more here 👉🏼
24/10/2023

Somerset West CBD rejuvenation on the cards.

Read more here 👉🏼

The Village Collective, located in the centre of Somerset West, is a vibrant new shopping and lifestyle district that enhances already-existing, underutilised infrastructure while capturing all the charm of the old town.

Something very exciting is coming to Cape Town. Earthbox Cape Town is a global first, immersive art attraction that open...
21/09/2023

Something very exciting is coming to Cape Town. Earthbox Cape Town is a global first, immersive art attraction that opens in November at Lourensford Estate, Somerset West.

Tickets go live soon, so head over to the EARTHBOX website to subscribe and be the first to get your hands on tickets.


At equinox the ancient ground opens to reveal; a human connection with our deepest foundations, a coming home.

Have you guessed where we are?

EARTHBOX is on the Lourensford Estate in Somerset West, Cape Town, South Africa.

More information coming soon…
www.earthbox.co.za





Have you registered for the Cape Winemakers Guild 2023 Auction? 🍷
15/09/2023

Have you registered for the Cape Winemakers Guild 2023 Auction? 🍷

Something exciting is coming to Cape Town. A global first…
28/08/2023

Something exciting is coming to Cape Town. A global first…

Riddles and clues, let’s uncover the mystery of EARTHBOX one clue at a time.

Follow the link below to find your first clue and you and a partner could be joining us at the opening party of the year.

Look out for more clues as we count down to the big reveal.

https://forms.earthbox.co.za/first-clue/

26/08/2023

The 2023 Nedbank Cape Winemakers Guild Auction programme kicked off in style in Cape Town this week with a VIP tasting and the Cape Town Showcase.

Cape Town’s wine lovers showed up in their droves to get a first taste of this year’s auction wines served by the talented winemakers themselves.

It was a celebration of art and wine with delicious food, good company and stories shared by South Africa’s top winemakers.

Next stop is Joburg for the Joburg Showcase on 30 August. There are still a few tickets available, so don’t miss it! Head to Webtickets to secure your place and a chance to mingle with the masters of wine.


03/03/2023

International travel is back with a bang and South Africa’s Winelands have been wining and dining visitors from around the globe.

Destinate has been hosting a group from Quinta da Pacheca in Portugal, here to find out why the Cape Winelands is recognised as a top wine tourism destination.

What better place to kickstart their journey than Babylonstoren, where simplistic luxury, close to earth hospitality and farm to table feasting will make you want to stay forever.

Post-pandemic travel: a round up of the top   for 2023 Read what is shaping travel post-COVID and find out more about ou...
17/01/2023

Post-pandemic travel: a round up of the top for 2023

Read what is shaping travel post-COVID and find out more about our favourite local getaways.

Unique travel experiences & curated style for conscious travellers who yearn for real connections with places and people. We do it differently.

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Cape Town

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