Soapbox South Africa

Soapbox South Africa Soapbox South Africa is a behavioural design agency that helps organisations develop profound project

Soapbox South Africa is a behavioural design agency that helps organisations develop profound projects, marketing and communications in Africa. Everything we do is detracted from and designed for humans and their behaviour.

For almost a decade, we’ve been tracing lines of impact across four core pillars in SA and Africa as a continent: Financ...
31/08/2026

For almost a decade, we’ve been tracing lines of impact across four core pillars in SA and Africa as a continent: Financial Inclusion, Wellbeing, Education, and Sustainability.

Here’s a snapshot of what those lines look like in action:

💸 Financial Inclusion: Helped steer Mama Money marketing strategy for 7 years to drive cross-border financial connection.

🩺 Wellbeing: Developed internal video content, applications and campaigns to elevate Medtronic diabetes products and services.

🎓 Education: Supporting One Young World by delivering a specialized Pre-Programme for 40 MENA Scholars in Cape Town this year.

♻️ Sustainability: Created an immersive photo-mapping and wall mural initiative alongside youth from Philippi for the NLin SouthAfrica.

Swipe through the carousel to see the incredible partners who have shaped our journey so far.

Ready to draw the next line with us?

If your organization is driving change in one of these categories—or if you know a brand that should be on our radar email us at [email protected] or tag them in the comments below! 👇

Soapbox South Africa is shortlisted for Change 100! 📣Launched by and amazing partners, Change 100 celebrates and accele...
23/03/2026

Soapbox South Africa is shortlisted for Change 100! 📣

Launched by and amazing partners, Change 100 celebrates and accelerates the most groundbreaking impact startups 🚀

Faced by the urgency of the world’s challenges, Change 100 puts the spotlight on the most innovative and exciting solutions shaping the future.

The winners are announced on Monday 30th March live at the Summit in Paris and online. Fingers crossed. 🤞

👉 Read more here: https://lnkd.in/enyfacAv

18/02/2026

Now 👉🏽 Digital ❌ Sustainability.
Different teams. Different strategies. Different KPIs.

But what if one accelerates the other?
💻 AI forecasting reduces overproduction and waste.
💻 Smart grids optimise renewable energy use.
🪴 Smaller AI models instead of brute-force computing.
🪴 Circular hardware design extends device lifespan.

Then 👉🏽 Digital 🤝🏽 Sustainability = Twin Transition.

The future is not either/or. It’s both. We are proud to announce our new format .

An innovation programme where students with entrepreneurial, sustainability & digital ambitions tackle real challenges faced by the private & public sector in South Africa. 🇿🇦

Want to learn how to become a Challenge Partner and grab the last subsidized spots. Email: [email protected].

This programme is powered by . 🧡

Last week our founder was asked to share his entrepreneurial journey in Southern Africa at the Africa Business Dialogue...
14/10/2025

Last week our founder was asked to share his entrepreneurial journey in Southern Africa at the Africa Business Dialogue, organised bij .nl.

It was great to see that there is so much interest in doing business in the continent we love so much. The next step is to understand its people, complexity and potential.

If you truly want to have an impact, listen to local voices, collaborate with local partners and above all build for local markets, not just from a distance.

💡Let’s keep the dialogue going - not just about doing business IN Africa, but WITH Africa.

🍽️  One-third of all food produced never gets eaten.In the Netherlands it’s about 30% in South Africa around 34% of all ...
15/09/2025

🍽️  One-third of all food produced never gets eaten.

In the Netherlands it’s about 30% in South Africa around 34% of all food produced. This year humanity reached on 28 July, meaning we’ve already consumed 100% of the planet’s annual renewable resources—and are now operating in ecological deficit.

As it was last week the Week of Food Waste it reminded us of a powerful campaign we created four years ago for The Climate Diet with Soapbox South Africa: The Waste Free Waiters. It called attention to the urgent need to rethink how we grow, distribute, and consume food. 💚

If you’re looking for behaviour-change campaigns that move people from awareness to action on sustainability and climate, we are the the agency to partner with. 💪

👉 Email: [email protected]

BIGGER & BETTER TOGETHER! 🙏🏿We’re incredibly proud to see our Creative Director, , representing and at the Summit for...
29/04/2025

BIGGER & BETTER TOGETHER! 🙏🏿
We’re incredibly proud to see our Creative Director, , representing and at the Summit for the Planet 🌍.

His reflections capture well what drives our everyday work:
🔹 Collective action for sustainable change🫱🏾‍🫲🏿💚
🔹 Empowering youth to become leaders of environmental action. 🧠💪🏿
🔹 Building community solutions that are grounded in local realities. ♻️🙏🏿

At Soapbox South Africa, we believe that positive environmental impact is only possible when it’s built with communities, for communities. We’re honoured to stand alongside changemakers across Africa leading innovation, resilience, and hope. ✨
Thank you Ruben Hazelzet, for carrying our mission forward with such passion, and for reminding us that, truly, we are because others are.

🗣️ If you want to discuss youth engagement campaign, sustainability communication or social behaviour change challenges, get in touch with Ruben via [email protected]

EATING IS OUR COMPANY CULTURE?! 😲YES! This week, we celebrated some key events at Soapbox as part of our Weekly Wednesda...
10/04/2025

EATING IS OUR COMPANY CULTURE?! 😲

YES! This week, we celebrated some key events at Soapbox as part of our Weekly Wednesday Team Lunch. These lunches, normally at our office rooftop, are not just for sustenance but a chance to connect as colleagues. 🍽️

So this week, we found it fitting to connect over the celebration of two important days of our team. Honouring our project teams of SDG-Challenge SA’s Leah Mulenga’s birthday and Captain Fanplastic’s Nobuhle Zulu’s end of Ramadan- Eid. 🫶🏿

It is in these kinds of moments of celebration that we create togetherness in shared interests and culture. Because, after all, a team that eats together, works better together! 😁

Look at those jazz hands from the team, from front to back: Yanga Gceya, Eileen Sloane, Amelia Francis, Nobuhle Zulu & Leah Mulenga!

Shoutout to our amazing interns and who finalised their internship in January. 🎉Besides graduating with an incredible ...
11/03/2025

Shoutout to our amazing interns and who finalised their internship in January. 🎉

Besides graduating with an incredible 9, Noor supported with their socials and all the event management for the Grand Finale in Joburg. 🌱

set-up her own business and helped team with their socials plus co-organised amazing events like hunt and the E-learning pilot of our Plastic Pirate Module . 🏴‍☠️

We are very proud of these powerful ladies and can’t wait to follow their next career steps. 🚀

Before we check-out for the Festive Season, we want to reflect on an unforgettable event we organised on the 6th of Dece...
20/12/2024

Before we check-out for the Festive Season, we want to reflect on an unforgettable event we organised on the 6th of December! 💚

Our 9th dinner, themed Friendly Footprints, brought together a powerful blend of thought leadership, sustainability, and community in the heart of Cape Town at the historic Church House by . This beautifully restored venue, beside the iconic St George’s Cathedral, set the perfect stage for meaningful discussions and incredible climate friendly food curated by . ✨

Our inspiring speakers, and Chris Kastern from , brought their unique perspectives to the evening. S**i shared how his coffee journey has transformed community spaces in Khayelitsha, proving that supporting local businesses as a tourist can create powerful social impact. Chris highlighted the importance of supporting small-scale fishers and embracing sustainable seafood practices, showing how our food choices can empower communities and protect our oceans. 🚀

With an engaging quiz, an eye-opening short documentary, and a room full of passionate individuals, we celebrated the power of small actions to leave friendly footprints for a greener future. 🌍

Thank you to everyone who joined us and to all the sponsors (, , , , , & ) who made this evening possible!

🚃 Buckle-up for our Year-end Function !Last week, the team came together to celebrate an amazing year of hard work and a...
19/12/2024

🚃 Buckle-up for our Year-end Function !

Last week, the team came together to celebrate an amazing year of hard work and achievements. In true SoapboxSA fashion, we immersed ourselves in culture and nature at the ‘Embassy’ of the San.

The day began with a breathtaking safari through !Khwa ttu’s game reserve, where we marveled at Zebra, Blesbok, Wildebeest, Springbok, and so much more. Next, we explored the inspiring world of the San, one of the oldest cultures on Earth. Currently only 400-600 San are able to live following their old ways and are one of the last hunter-gatherer societies left on earth.

!Khwa ttu’s heritage centre, widely regarded as one of South Africa’s most beautiful museums, gave us a glimpse into their incredible wisdom and traditions. We also had the privilege of learning about the San’s deep knowledge of plants through a tea-tasting experience and a captivating story shared by |Xung, a proud San heritage guide. ☕

We wrapped up this unforgettable day with a delicious lunch, featuring indigenous ingredients, and raised our glasses to everything we’ve accomplished in 2024. 🍾

Here’s to understanding where we come from, not taking more than we need and the power of teamwork! ✨

🍾

Address

14 Upper Pepper Street
Cape Town
8000

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+27723529806

Website

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