03/09/2026
AI and POPIA: What businesses need to know
Using AI at work can save time, but what happens to the personal information you put into an AI tool?
POPIA doesn’t disappear just because AI is involved.
The Information Regulator has made it clear that AI development and use should comply with data-protection principles.
Three things businesses should think about:
🔹 Think before you upload. Don’t put personal or confidential information into an AI tool without considering whether you have a lawful basis for processing and whether the tool is appropriate for that information.
🔹 Know where the data goes. AI platforms may process information through systems or providers outside South Africa. Cross-border processing can raise additional POPIA considerations.
🔹 Keep humans in the loop. AI can assist with decisions, but organisations remain responsible for how personal information is processed and used.
AI can be a powerful business tool — but convenience doesn’t override privacy.
Disclaimer: This post is for general informational purposes only and does not constitute legal advice. For advice tailored to your specific circumstances, please contact us at [email protected].