Kgotla PR and Communications Pty Ltd

Corporate Reputation Management, Story Tellers, Crisis Communications, Internal & External Communications, Content Developers, Corporate Reputation Management, Story Tellers, Crisis Communications, Internal & External Communications, Content Developers, Brand Management and Digital Media. We raise your reputation – by all means possible - and keep it there, where it belongs. Kgotla is a Setswana w

ord derived for Lekgotla, which is a place where people in the olden days used to go to with their issues in search of answers and resolutions. Vision and Mission

Kgotla PR is 100% Black-owned. We believe that if the passion for the company, its services and products are not present internally, you’ve no hope of translating that message externally. Research has proven that no amount of advertising, sales and promotion will buy customer loyalty if your company is not trusted or respected. True corporate reputation management is taking a hard-edged view of the big picture while segmenting communication down to the finest detail. At Kgotla PR, we believe “inherent respect and understanding of the medium, the journalist, the industry, and its issues” are critical in excellent Media Relations. Why choose us?

• We have unique world class communication skills
• We are superbly networked
• We understand your business needs and the market forces affecting your business
• We assist you in tracking global trends in your sector
• We offer a fine reputation management spectrum

When building a company’s reputation there is a process and structure to follow, a solid and tangible set of tools need to be utilised in creating standards and benchmarks which ultimately make it easier to measure and monitor the company’s reputation. "A good reputation is built on reliability, trust and transparency, delivering what you promise, saying what you mean and doing what is asked of you, it’s good corporate governance, “

Managing reputation is dependent on one crucial factor and that is communication. It has to be driven from top down, with commitment at the highest management level. It is essential for any company to understand that the full impact of earning and building reputation is the catalyst for change. The key is to truly understand your target audience and to communicate effectively with them. True corporate reputation management is taking a hard edged view of the big picture while segmenting communication down to the finest detail. Above average media relations are vital and this involves an inherent respect and understanding of the medium, the journalist, the industry and its issues. The basic principles of reputation management are:

• Preempting a situation
• Preplanning for an eventuality
• Honest communication at all times