22/07/2022
Understand your break-even point
To understand if your business is capable of making a profit, first you need to know what your break-even point (BEP) is. Not many start-up businesses can achieve profits from day one. The early stages are often about investment and absorbing some losses to eventually break-even.
BEP is reached when your revenue and the expenses are the same. At this specific level there is no profit, or loss, you are therefore breaking even. Consequently this informs you how many products, or how much output in terms of services, you need to sell before you can surpass the BEP and be in profit.
You can also use the BEP figure to decide if you need to increase prices, or reduce costs, or a combination of both, in order to achieve a profit in the future. BEP is calculated through the following formula: BEP = Fixed costs / (Sales price per unit - Variable costs per unit)