12/05/2022
A colour pallette is a set of colours which represents your brand personality. It's usually 5 colours: 2 base colours and 3 aesthetic colours. The two bases are for background and font while the other three are for elements.
Not sure how to choose a pallette? Pick up an image that has the feel you want from your brand and extract its colours. On this reel, we've done that using flowers.
