04/03/2018
Bigger is not always better.
Amen to that.
SPIGA: a cautionary tale.
The sad closing and current outpouring of love on social media for SPIGA Durban, did not translate into support for their disastrous Durban North branch which opened in March 2015.
Premises which were substantially bigger than Florida Road, paying much higher rent, serving far less customers ultimately resulted in the entire business failing.
Spiga North was the same owners, the same menu, the same food, and in many cases the same staff... yet comments confirm ‘hated the Durban North one’, ‘Durban North was terrible’, ‘loathed Durban North’ etc etc.
What was so right with one spot (small, cosy, always busy, on Florida Road) was everything wrong with the other (big, soulless, empty) which barely got a mention on social media when it closed its doors in August last year.
We send our love and support to the Santoniccolo Family who poured their heart and soul into Spiga and have been such a big part of establishing and transforming our beloved Florida Road. We hope we will see you again soon.
So whilst the moral of the story ‘bigger is not always better’ is clear, it’s little consolation to most of us who will miss Durban’s favourite Florida Road family restaurant.
