Metamorphosis

23/10/2021

In a category that definitely has some communication challenges…

I am so proud to share the latest TVC from Lil-lets South Africa

This ad is bold and brave and I’m delighted to see the overwhelmingly positive response.

Well done to the brand team and thank you for including Metamorphosis on this journey!

Take a look and let us know what you think?

03/07/2021

Keeping a team engaged for a full day online workshop is really a challenge, so I loved what my client did…..

We each had a re-fueling package delivered to our doors for the Vision workshop for Bioplus

Not only did it create enthusiasm and excitement, but it was totally aligned with the brand positioning too!

13/05/2021

As lockdown is lifted in the UK, this ad is a fantastic example of gaining good consumer insight and leveraging it to deliver a brand message...

In a not-too-distant future, the world will be coming back. And when time comes we won’t just exit our homes quietly, pick up the newspaper and whistle our w...

09/04/2021

Looking forward to another day of training the team at Premier today!

We’ve been working through a series of different courses including Brand Strategy, Brand Planning, Communication Strategy, Insight Generation, Concept Development and we’re wrapping up with Brand Positioning this week!

29/03/2021

Positive feedback is always so encouraging! Thanks for your kind words Sarah Hoyte . I’m delighted to hear that our courses are adding so much value....

“I recently learnt the true importance and purpose behind a brand strategy, thanks to Metamorphosis.

Incredibly lucky to be a part of the Metamorphosis Brand School and learning all the ins and outs of brand management.

Anyone looking to excel their marketing career and gain an in-depth understanding of marketing strategies and processes at a holistic level?

Get in contact with Ingrid 👏🏼

08/03/2021

It’s always so exciting and rewarding to see a project come to fruition! Thanks for having Metamorphosis on your project team RCL FOODS

When you've got a big hunger. When need something with crisp golden pastry, filled to every corner with flavour- With more meat in every bite... When you...

06/04/2020

Building a brand is about building a relationship and relationships are built on trust!
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When people know, love and trust your brand, selling is easy.
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Consistency is absolutely key - if your brand stops “showing up” or suddenly looks and behaves differently people question what’s happening and start to doubt your brand - the trust relationship gets damaged

05/02/2020

As you know, story telling has made a huge “comeback” in marketing. Good stories are engaging and are a great way to cut through the clutter in different media channels, but we love this idea of using stories to differentiate a product/brand in what is pretty much a commodity market - zoom in to read the stories on pack below

20/09/2019

Trendjacking at it’s best! Great job nandos.com 🇿🇦

16/09/2019

Making enhancements to your packaging is always a great way to not only differentiate, but also to add value to your product, especially when consumers are looking for more value for their money these days. We love what Ina Paarman has done with her icing products!

26/08/2019

Innovation is our favorite area of brand development. Great innovations often seem so obvious in hindsight, but it all boils down to being in touch with your consumer / customer and really understanding their “pain points” and needs. We love this new Baby Station Vending machine! www.babystation.com.au/

12/08/2019

Having a clear and relevant differentiator, underpinned by a strong brand positioning is not enough to stand out as a brand. Meaningful brand experiences are what consumers remember! This means that every brand touchpoint has to be carefully considered. We love the way Terbodore Coffee Roasters do it - right down to the little bone shaped complimentary biscuits ☕️!