The Influencer Authority

The Influencer Authority Connecting people & brands through meaningful conversation & strong reputations. INFLUENCER MARKETING AGENCY

Influencer engagement management from start to finish. We will connect your brand with the *right* influencers and project manage your online influencer campaign from concept to successful completion. Get in touch with me to discuss how I can assist you.

Mi Liquors is celebrating its birthday, and we’re looking for creators who can help bring the celebration to life in a f...
18/06/2026

Mi Liquors is celebrating its birthday, and we’re looking for creators who can help bring the celebration to life in a fun, engaging and authentically South African way. This campaign is all about local celebration moments, entertaining, good energy and community, while still keeping alcohol-related content responsible and age-appropriate.

We are looking to collaborate with creators who:

‼️Are comedic, skit or relatable lifestyle creators
‼️Have a minimum of 5,000 𝒇𝒐𝒍𝒍𝒐𝒘𝒆𝒓𝒔 on Instagram
‼️Are based in South Africa
‼️Have a mostly South African audience
‼️Are 25+ and comfortable creating alcohol-related content
‼️Can create fun, engaging short-form video content
‼️Have a strong, natural on-camera presence
‼️Are professional, reliable and able to meet campaign deadlines
‼️Can bring personality, humour and a strong local vibe to the campaign

If you think this is you, comment "𝟱,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀" confirming you have 5,000 followers on Instagram and we'll DM you the application link.

𝐂𝐀𝐋𝐋𝐈𝐍𝐆 𝐀𝐋𝐋 𝐅𝐎𝐎𝐃𝐈𝐄𝐒 + 𝐑𝐄𝐒𝐓𝐀𝐔𝐑𝐀𝐍𝐓 𝐑𝐄𝐕𝐈𝐄𝐖𝐄𝐑𝐒 𝐖𝐈𝐓𝐇 𝐃𝐎𝐆𝐒 𝐎𝐑 𝐂𝐀𝐓𝐒We’re looking for 20 South African food-led creators to take...
02/06/2026

𝐂𝐀𝐋𝐋𝐈𝐍𝐆 𝐀𝐋𝐋 𝐅𝐎𝐎𝐃𝐈𝐄𝐒 + 𝐑𝐄𝐒𝐓𝐀𝐔𝐑𝐀𝐍𝐓 𝐑𝐄𝐕𝐈𝐄𝐖𝐄𝐑𝐒 𝐖𝐈𝐓𝐇 𝐃𝐎𝐆𝐒 𝐎𝐑 𝐂𝐀𝐓𝐒

We’re looking for 20 South African food-led creators to take part in an exclusive August press drop campaign.

This is for creators who know how to turn food, flavour, plating, reactions and honest reviews into content people actually want to watch, with your dog or cat as the official food critic.

Please read before applying:

🐶You MUST have a minimum of 1,000 followers on Instagram.

🐱Your account MUST be a foodie, food review or restaurant review account.

🐶You MUST have a dog or cat who can feature naturally in the content.

This is a press drop-only campaign. No payment is attached.
1 Instagram grid carousel OR 1 Instagram video
plus a couple of Instagram Stories tagging the brand.

This is a press drop only campaign. No payment is attached.

Mandatory reporting is required. You will need to upload your content links and insights via the reporting link provided.

𝑵𝒐𝒕 𝒂 𝒇𝒐𝒐𝒅 𝒂𝒄𝒄𝒐𝒖𝒏𝒕? 𝑷𝒍𝒆𝒂𝒔𝒆 𝒅𝒐𝒏’𝒕 𝒂𝒑𝒑𝒍𝒚 𝒇𝒐𝒓 𝒕𝒉𝒊𝒔 𝒐𝒏𝒆.

Foodies and restaurant reviewers with four-legged taste testers, this is for you.

To apply, email:
[email protected]

Subject line: TASTE TEST

Results like this do not happen by accident.They happen when the right creators, the right strategy and the right messag...
27/05/2026

Results like this do not happen by accident.

They happen when the right creators, the right strategy and the right message come together with a clear commercial objective.

This campaign delivered:
✨103 sales
✨5 creators
✨18 pieces of content
✨An Instagram-led rollout
✨5.67x return achieved
✨466%+ ROI achieved

This is the difference between posting for visibility and building campaigns designed to perform.

For brands looking for smarter creator partnerships with measurable impact, we’d love to talk.

DM us “𝐁𝐑𝐀𝐍𝐃𝐒” to chat about your next campaign.

CALLING ALL DOG LOVERS, FOODIES & FOUR-LEGGED FOOD CRITICS 🐾We’re looking for 20 South African creators to take part in ...
22/05/2026

CALLING ALL DOG LOVERS, FOODIES & FOUR-LEGGED FOOD CRITICS 🐾

We’re looking for 20 South African creators to take part in an exclusive August press drop campaign.

This one is for the dog moms, dog dads, pet parents, lifestyle creators, foodies and content creators who know how to turn a beautiful moment into content people actually want to watch.

You’ll be hosting a Taste Test Table at home, with your dog as the star of the show.

We’re looking for creators who:
🐾 Have a dog who features naturally in their content
🐾 Create engaging Reels, TikToks or Stories
🐾 Have a mostly South African audience
🐾 Love pets, food, lifestyle or beautiful content moments
🐾 Can commit to posting within 7 days of receiving the press drop
🐾 Understand that this is a press drop only campaign with no payment attached

Selected creators will receive a beautifully curated tasting experience in exchange for a confirmed commitment to post.

Think: unboxing, first sniff, first bite, doggy verdict and main-character energy from your pup.

Want in?

Comment TASTE TEST and we’ll send you the details on how to apply.

22/05/2026

Comment 𝐂𝐫𝐢𝐜𝐮𝐭 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 if you meet the criteria and we’ll send you the details on how to apply. Note this is a trade exchange!

Most brands think a campaign flopped because of the creative.Wrong.Often, the content was never the real issue. The audi...
16/04/2026

Most brands think a campaign flopped because of the creative.

Wrong.

Often, the content was never the real issue. The audience was.

You can have a great creator, strong visuals and a solid hook, but if their followers are not the right fit for your product, the campaign was always going to struggle.

This is where brands get it wrong:
They choose creators based on vibes, follower count or broad demographics, instead of looking at actual audience intent.

The result?
Views that look good on paper, but do nothing for sales.

Better creator marketing starts with better targeting.

Because you do not always need bigger creators.
You need creators whose audiences actually look like your customers.

DM us "BRANDS" if you want help choosing creators more strategically.

𝗔𝗣𝗣𝗟𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 𝗔𝗥𝗘 𝗖𝗟𝗢𝗦𝗘𝗗 WINTER IS COMING ❄️🤍Calling all South African parenting creators with little ones in their winte...
08/04/2026

𝗔𝗣𝗣𝗟𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 𝗔𝗥𝗘 𝗖𝗟𝗢𝗦𝗘𝗗
WINTER IS COMING ❄️🤍

Calling all South African parenting creators with little ones in their winter sleep era 👶💤

We are looking for content creators to partner on an upcoming winter campaign featuring a 2.5 TOG swaddle and 2.5 TOG sleep suit range.

This campaign is all about:
✨ Brand awareness
✨ Educating parents on TOG and why 2.5 TOG is ideal for winter
✨ Driving online sales

We are looking for creators who fit one of the following:
• Parents with newborns to 5 months old
• Parents with babies/toddlers 12 months - 24 months+
• Parenting creators with warm, relatable, real-life family content
• Creators who are comfortable speaking to camera and sharing honest product experiences
• South African creators only

Requirements:
• Minimum 5 000 followers on Instagram
• Strong Instagram presence with good Story and Reel engagement
• Parenting/baby / family lifestyle content
• Public profile
• High quality content and clear visuals
• Baby/child must be in the correct age stage for the product

Please make sure your profile is current and easy to review.

Successful applicants will be contacted directly.

Outdoor and fitness lifestyle creators, this one’s for you 👣🌿☀️Male ♂ & Female ♀We are looking for South African creat...
08/04/2026

Outdoor and fitness lifestyle creators, this one’s for you 👣🌿☀️

Male ♂ & Female ♀

We are looking for South African creators with a minimum of 5 000 followers on Instagram and a strong outdoor and fitness content focus.

Requirements:
✨ Minimum 5 000 Instagram followers
✨ Strong lifestyle content with an outdoor and fitness focus
✨ Active TikTok account required
✨ No private accounts
✨ South African creators only

To apply, comment:
OUTDOORS 👇

Make sure your profiles are current, active and easy to review.

Not every influencer with a pretty feed or big following is the right fit for your brand.Follower count means very littl...
30/03/2026

Not every influencer with a pretty feed or big following is the right fit for your brand.

Follower count means very little without the right data behind it.

TIA helps brands choose smarter by looking beyond vanity metrics and auditing what actually matters.

DM “BRANDS” to work with us.

Want to be considered for future influencer campaigns through The Influencer Authority?We are growing our creator databa...
29/03/2026

Want to be considered for future influencer campaigns through The Influencer Authority?

We are growing our creator database and looking for influencers who are genuinely brand ready.

Minimum criteria:
2,000+ followers on Instagram or TikTok
70%+ South African following

Please note that all creators are audited before selection, so we can see your audience data, follower quality and audience location.

Serious creators only. Comment “DATABASE” to apply.

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