IAgency

Specialists in strategic influencer marketing.
🎯 Audience-led. 🤝 Creator-powered. 📊 Results-focused. Formerly The Influencer Authority

Influencer engagement management from start to finish. We will connect your brand with the *right* influencers and project manage your online influencer campaign from concept to successful completion. Get in touch with me to discuss how I can assist you.

03/09/2026

🐾 𝗖𝗔𝗣𝗘 𝗧𝗢𝗪𝗡 𝗗𝗘𝗘𝗣 𝗦𝗢𝗨𝗧𝗛 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦 — 𝗪𝗘’𝗥𝗘 𝗟𝗢𝗢𝗞𝗜𝗡𝗚 𝗙𝗢𝗥 𝗬𝗢𝗨!

Canine & Co is opening a brand-new store in 𝗡𝗼𝗼𝗿𝗱𝗵𝗼𝗲𝗸, and we’re looking for local creators and their four-legged sidekicks to help us celebrate the opening!

We’re specifically looking for creators based in𝗡𝗼𝗼𝗿𝗱𝗵𝗼𝗲𝗸 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘀𝘂𝗿𝗿𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗗𝗲𝗲𝗽 𝗦𝗼𝘂𝘁𝗵.

To be considered, you should:

🐶 Be a genuine dog parent
🐾 Be able to attend the opening with your dog, who must be comfortable, safely manageable and under your control in a busy environment with other dogs and people
📱 Have an active Instagram account with 3,000+ followers
🇿🇦 Have an audience that is at least 70% South African
📍 Ideally have a strong Cape Town / Deep South audience
🎥 Be confident creating engaging short-form video content

Selected creators will be invited to experience the new store, create content around the opening and help us introduce Canine & Co Noordhoek to local pet parents.

Interested?

Comment - Noordhoek for the application process.

𝗣𝗹𝗲𝗮𝘀𝗲 𝗼𝗻𝗹𝘆 𝗮𝗽𝗽𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 𝗮𝗯𝗼𝘃𝗲 𝗮𝗻𝗱 𝗮𝗿𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝘁𝘁𝗲𝗻𝗱 𝘁𝗵𝗲 𝗡𝗼𝗼𝗿𝗱𝗵𝗼𝗲𝗸 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻 on the 2nd October.

02/09/2026

𝗖𝗥𝗘𝗔𝗧𝗢𝗥 𝗖𝗔𝗟𝗟: 𝗙𝗢𝗢𝗧𝗚𝗘𝗔𝗥 𝘅 𝗦𝗞𝗘𝗖𝗛𝗘𝗥𝗦 👟

We’re looking for a select group of creators to take part in the upcoming 𝗬𝗢𝗨𝗥 𝗠𝗢𝗩𝗘. 𝗬𝗢𝗨𝗥 𝗦𝗧𝗬𝗟𝗘. campaign for Footgear x Skechers.

This is a 𝗽𝗮𝗶𝗱 campaign opportunity for creators who can deliver 𝗽𝗼𝗹𝗶𝘀𝗵𝗲𝗱, 𝗣𝗥𝗘𝗠𝗜𝗨𝗠 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 content with strong storytelling, personal style and an elevated, international feel.

We’re looking for:
✴️Male and female creators 𝗮𝗴𝗲𝗱 𝟮𝟰–𝟰𝟱
✴️Based in 𝗖𝗮𝗽𝗲 𝗧𝗼𝘄𝗻, 𝗝𝗼𝗵𝗮𝗻𝗻𝗲𝘀𝗯𝘂𝗿𝗴 or 𝗗𝘂𝗿𝗯𝗮𝗻
✴️Minimum 𝟭𝟬𝗞 Instagram followers
✴️Minimum 𝟮𝟬𝗞 TikTok followers
✴️𝗦𝘁𝗿𝗼𝗻𝗴 fashion, lifestyle or athleisure content
✴️Excellent video and photography 𝗾𝘂𝗮𝗹𝗶𝘁𝘆
✴️No competing footwear retailer, footwear, sneaker, sportswear or athleisure brand collaborations within the past 12 months
✴️Full availability across the October campaign production and approval period

If your content 𝗳𝗲𝗲𝗹𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱, 𝘀𝘁𝘆𝗹𝗶𝘀𝗵, 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 and 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹𝗹𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱, we’d love to hear from you.

Applications are now open. Apply by commenting 𝗙𝗼𝗼𝘁𝗴𝗲𝗮𝗿

Please note: Application does not guarantee selection. All creators are subject to Footgear and Skechers approval.

31/08/2026

CREATOR CALL: 𝐂𝐑𝐈𝐂𝐔𝐓 𝐒𝐎𝐔𝐓𝐇 𝐀𝐅𝐑𝐈𝐂𝐀 🇿🇦

We’re looking for 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐨𝐮𝐭𝐡 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 for an upcoming Cricut Small Business campaign.

This campaign is for established content creators who also have a small business, craft, side hustle or creative offering where a Cricut could add genuine value.

Selected creators will receive a 𝐭𝐫𝐚𝐝𝐞 𝐞𝐱𝐜𝐡𝐚𝐧𝐠𝐞 including a Cricut Joy 2, Mini Heat Press and consumables.

𝐁𝐞𝐟𝐨𝐫𝐞 𝐚𝐩𝐩𝐥𝐲𝐢𝐧𝐠, 𝐩𝐥𝐞𝐚𝐬𝐞 𝐦𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐲𝐨𝐮 𝐦𝐞𝐞𝐭 𝐀𝐋𝐋 𝐨𝐟 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐫𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:

• 𝟱,𝟬𝟬𝟬+ Instagram followers
• 𝟳𝟬%+ South African Instagram audience
• 𝟮%+ Instagram engagement rate
• Strong, consistent 𝐑𝐞𝐞𝐥𝐬 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞
• High-quality video content and a well-established Instagram presence
• A relevant small business, craft or creative offering
• Active on TikTok, although 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻
• Excellent attention to detail and the ability to 𝗿𝗲𝗮𝗱, 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗮𝗻𝗱 𝗳𝗼𝗹𝗹𝗼𝘄 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗯𝗿𝗶𝗲𝗳 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝘀

𝗣𝗹𝗲𝗮𝘀𝗲 𝗻𝗼𝘁𝗲: Cricut machines need to be used and demonstrated correctly. Creators will receive clear campaign and product guidelines, and 𝗿𝗲𝘀𝗵𝗼𝗼𝘁𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 𝗶𝘀 𝘂𝘀𝗲𝗱 𝗶𝗻𝗰𝗼𝗿𝗿𝗲𝗰𝘁𝗹𝘆 𝗼𝗿 𝘁𝗵𝗲 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱 𝗯𝗿𝗶𝗲𝗳 𝗵𝗮𝘀 𝗻𝗼𝘁 𝗯𝗲𝗲𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗱.

Deliverables will include an Instagram Collab Reel with , with TikTok content as a secondary campaign platform.

This is a 𝘁𝗿𝗮𝗱𝗲-𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, not a paid campaign. Please only apply if you meet the above criteria and are comfortable with the campaign requirements.

Think you're a good fit?

𝘾𝙤𝙢𝙢𝙚𝙣𝙩 “𝘾𝙍𝙄𝘾𝙐𝙏 𝙎𝙈𝘼𝙇𝙇 𝘽𝙐𝙎𝙄𝙉𝙀𝙎𝙎” 𝙗𝙚𝙡𝙤𝙬 𝙩𝙤 𝙖𝙥𝙥𝙡𝙮.

14/08/2026

A big following is only impressive if the right people are actually following.

That’s why we don’t select creators based on follower count, a pretty feed or gut feel alone.

At The Influencer Authority, we use industry-leading technology like indaHash to audit creators before we recommend them. We look at who their audience actually is, where they’re based, age and gender splits, audience quality, engagement patterns and whether there’s a genuine fit with the campaign.

Because a great creator can still be completely wrong for a specific brand.

The data gives us the facts. Our experience tells us what to do with them.

Finding influencers is easy. Finding the right influencers is the work.

29/07/2026

There’s nothing wrong with saying “no” to unsolicited requests for free products or services. But let’s not mistake poor outreach for an entire industry. Professional influencer marketing is strategic, measurable and accountable. It’s not about “free exposure”—it’s about using trusted creators as a modern media channel. I’d love to hear your thoughts. Have businesses misunderstood influencer marketing, or does the industry need to do a better job of educating brands?

10/07/2026

Calling all South African small business owners, crafters and creators 🇿🇦

Cricut South Africa is looking for creators who can show how a Cricut can support, grow or elevate their business, art or creative offering.

Selected creators will receive a trade exchange worth R7 000, including a Cricut Joy Xtra, consumables and a Mini Heat Press.

To apply, you should have:

• At least 5 000 followers on Instagram
• A growing audience on TikTok
• A small business, craft or creative offering where Cricut could add real value
• The ability to create content in your home language, with English captions or subtitles

Content deliverables will include a TikTok video and an Instagram Collab Reel with .

Applications are now open for the July campaign.

Apply via the link in bio or send us a DM for the application form.

09/07/2026

Brand safety should protect your brand from real risk.

Fraud. Fake engagement. Undisclosed conflicts. Audience mismatch. Content that genuinely damages trust.

But too often, “brand safety” becomes a blanket excuse to strip creators of the exact thing you hired them for: their voice.

The result?
Safe on paper. Weak in market.

At The Influencer Authority, we believe vetting should be smarter, not heavier. We use data, audience quality, sponsored content history and real fit signals to separate actual risk from internal discomfort.

Because the best creator partnerships are not the ones with the fewest opinions.
They are the ones with the right audience, the right alignment and the trust to perform.

Want smarter creator vetting? Let’s talk.

07/07/2026

🐾 CAPE TOWN DOG CREATORS – WE'RE LOOKING FOR YOU!

Canine & Co is opening a brand-new store at Lifestyle on Kloof, and we're looking for passionate dog parents to help us share the excitement.

Think you and your pup are the perfect fit?

We're looking for creators who:
🐶 Are dog pet parents
📍 Are based in Cape Town and can attend the store launch
✨ Have 3,000+ Instagram followers
✨ Have a growing TikTok presence
✨ Have 70%+ South African audience
✨ Create high-quality video content

Please note:
• Your account will be audited.
• Private accounts will not be considered.
• Attendance on Friday, 31 July is essential.

If selected, you'll create:
✨ Pre-event Stories to build excitement
✨ Live Stories from the launch
✨ A REEL showcasing the store, atmosphere and experience on the day

Think you've got what we're looking for?

Comment "KLOOF LIFESTYLE" below, and we'll send you the application link. 🐾

Please only apply if you meet all the campaign criteria.

02/06/2026

𝐂𝐀𝐋𝐋𝐈𝐍𝐆 𝐀𝐋𝐋 𝐅𝐎𝐎𝐃𝐈𝐄𝐒 + 𝐑𝐄𝐒𝐓𝐀𝐔𝐑𝐀𝐍𝐓 𝐑𝐄𝐕𝐈𝐄𝐖𝐄𝐑𝐒 𝐖𝐈𝐓𝐇 𝐃𝐎𝐆𝐒 𝐎𝐑 𝐂𝐀𝐓𝐒

We’re looking for 20 South African food-led creators to take part in an exclusive August press drop campaign.

This is for creators who know how to turn food, flavour, plating, reactions and honest reviews into content people actually want to watch, with your dog or cat as the official food critic.

Please read before applying:

🐶You MUST have a minimum of 1,000 followers on Instagram.

🐱Your account MUST be a foodie, food review or restaurant review account.

🐶You MUST have a dog or cat who can feature naturally in the content.

This is a press drop-only campaign. No payment is attached.
1 Instagram grid carousel OR 1 Instagram video
plus a couple of Instagram Stories tagging the brand.

This is a press drop only campaign. No payment is attached.

Mandatory reporting is required. You will need to upload your content links and insights via the reporting link provided.

𝑵𝒐𝒕 𝒂 𝒇𝒐𝒐𝒅 𝒂𝒄𝒄𝒐𝒖𝒏𝒕? 𝑷𝒍𝒆𝒂𝒔𝒆 𝒅𝒐𝒏’𝒕 𝒂𝒑𝒑𝒍𝒚 𝒇𝒐𝒓 𝒕𝒉𝒊𝒔 𝒐𝒏𝒆.

Foodies and restaurant reviewers with four-legged taste testers, this is for you.

To apply, email:
[email protected]

Subject line: TASTE TEST

27/05/2026

Results like this do not happen by accident.

They happen when the right creators, the right strategy and the right message come together with a clear commercial objective.

This campaign delivered:
✨103 sales
✨5 creators
✨18 pieces of content
✨An Instagram-led rollout
✨5.67x return achieved
✨466%+ ROI achieved

This is the difference between posting for visibility and building campaigns designed to perform.

For brands looking for smarter creator partnerships with measurable impact, we’d love to talk.

DM us “𝐁𝐑𝐀𝐍𝐃𝐒” to chat about your next campaign.

Address

Durbanville

Website

https://iagency.co.za/, https://iagency.co.za/brands/, https://iagency.co.za/creators/

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