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Specialists in strategic influencer marketing.
🎯 Audience-led. 🤝 Creator-powered. 📊 Results-focused. Formerly The Influencer Authority

Influencer engagement management from start to finish. We will connect your brand with the *right* influencers and project manage your online influencer campaign from concept to successful completion. Get in touch with me to discuss how I can assist you.

29/10/2026

🎄 CREATOR CALL-OUT | MI LIQUORS FESTIVE 2026 🥂

It’s Dezemba… and Mi Liquors is going BIG. 💸

We’re looking for South African content creators aged 25+ to join the Mi Liquors Festive 2026 Campaign, running from 18 November – 31 December 2026 with 10 000 followers on Instagram.

We’re looking for creators who can bring their own personality to festive content — think Dezemba, braais, year-end celebrations, family gatherings, friend groups and relatable festive chaos.

The collaboration includes:
🎥 1 x video posted to Instagram, Facebook
📲 Instagram Stories
🍾 Featured Mi Liquors campaign product
💰 Paid creator fee + product reimbursement

You must be:
• 25+
• Based in South Africa
• Have 10 000+ followers on Instagram
• Comfortable creating responsible alcohol-related content
• Available to create and post content during November
• Able to submit content for approval before going live

Previous Mi Liquors creators are welcome to apply again.

Interested?Comment Mi Liquors Festive

Applications are limited and all creators will be reviewed before selection.

No U/18 | Drink Responsibly

28/10/2026

☀️ DEZEMBA IS A VIBE!🌊💛

And we're looking for South African parenting creators to help us make a splash this summer!

Puddle Jumper is launching a fun summer campaign celebrating all things Dezemba while spreading an important message about children's water safety and choosing authentic Puddle Jumper products.

WHO ARE WE LOOKING FOR? 👀

💛 South African content creators
💛 5,000+ Instagram followers
💛 At least 70% South African audience
💛 Parents with young children aged approximately 2–6 years who meet the product's weight requirements
💛 Fun, creative storytellers who love sharing family adventures!

YES, IT'S A PAID COLLAB! 💸

Selected creators will receive a Puddle Jumper, a paid content creation fee and the opportunity to earn commission on sales!

WANT IN? 👇

Comment PUDDLE JUMPER below and we'll DM you the details on how to apply!

Let's keep Dezemba fun, authentic and water-safety aware! ☀️🌊

*Applications are subject to selection. T&Cs apply.*

26/10/2026

𝗖𝗔𝗣𝗘 𝗧𝗢𝗪𝗡 𝗖𝗥𝗘𝗔𝗧𝗢𝗥𝗦 + 𝗬𝗢𝗨𝗥 𝗗𝗢𝗚, 𝗪𝗘'𝗥𝗘 𝗟𝗢𝗢𝗞𝗜𝗡𝗚 𝗙𝗢𝗥 𝗬𝗢𝗨! ☀️🐾

Summer is calling, and ACANA is looking for Cape Town-based content creators and their four-legged besties to join the ACANA Summer Club! 🌴

We're bringing some serious summer vibes to Clifton 1st Beach, and we're looking for creators to be part of the fun!

WHO CAN APPLY?

🐾 Cape Town-based content creators who own a dog
🐾 A minimum of 5,000 Instagram followers
🐾 Pet, lifestyle and family creators who love creating engaging, authentic content
🐾 Creators who genuinely love dogs and would be excited to partner with ACANA

WHAT'S IN IT FOR YOU?

Selected creators will receive an exclusive ACANA Summer Kit packed with goodies for you and your furry bestie, and the opportunity to create fun, summer-inspired content for the brand! This is a paid campaign.

WANT IN? ☀️

Comment Summer Club and we'll send you the details on how t apply.

Know a Cape Town creator who loves their dog? Tag them below!

Limited spots available. Applications are subject to selection.

22/10/2026

🧡 CREATOR CALL-OUT | ERGOBABY SOUTH AFRICA!

We don't just carry baby. We Ergobaby!

Calling all South African moms, dads and doulas! 👶

We're looking for content creators to join our exciting November–December Ergobaby campaign, celebrating the science of comfort, the magic of connection and all the adventures that come with parenting!

From everyday cuddles to busy Dezemba adventures, we want to see what babywearing looks like in YOUR world!

WHO WE'RE LOOKING FOR:
🧡 Moms creating authentic parenting and lifestyle content
🧡 Dads who love sharing their parenting adventures
🧡 Doulas passionate about educating and supporting parents

TO QUALIFY:
✔️ 5,000+ Instagram followers
✔️ At least 70% South African audience
✔️ A baby or toddler suitable for the campaign (except doulas)
✔️ Available for content creation in November and December

🎁 What's in it for you?
A paid collaboration, an Ergobaby Omni Deluxe Mesh carrier and the opportunity to work with a globally loved babywearing brand!

READY TO ERGOBABY?

👇 Comment ERGOBABY below, and we'll slide into your DMs with the next steps!

Applications are subject to selection and brand approval.

07/10/2026

Influencer marketing should not be based on good vibes, gut feel and a nice-looking feed.
At iAgency, we use industry-leading influencer marketing tools to audit creators, analyse audience demographics, assess authenticity and evaluate whether there is a genuine fit between the creator, the brand and the campaign objective.
That means our recommendations are backed by data, research and real audience insights, not assumptions.
Because when brands are investing real budget, “they feel like a good fit” is not a strategy.
Data first. Strategy second. Creators third.
That’s how we build influencer campaigns with purpose. Comment Brands to chat to get s further about your influencer campaign needs.

28/09/2026

Creators, want to know how to become an agency favourite? 👀

Read the brief. Then read it again.

Fewer edits. Happier clients. More chance of getting rebooked.

25/09/2026

𝐏𝐀𝐈𝐃 𝐂𝐑𝐄𝐀𝐓𝐎𝐑 𝐎𝐏𝐏𝐎𝐑𝐓𝐔𝐍𝐈𝐓𝐘

⛔𝑵𝑶 𝑲𝑰𝑫𝑭𝑳𝑼𝑬𝑵𝑪𝑬𝑹𝑺

We’re looking for South African 𝗽𝗮𝗿𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 to take part in a collaborative Term 4 lunchbox campaign with B.Box, Kiddylicious, BEAR and Nākd.

𝐎𝐍𝐄 𝐋𝐔𝐍𝐂𝐇𝐁𝐎𝐗. 𝐄𝐕𝐄𝐑𝐘 𝐀𝐆𝐄 𝐒𝐎𝐑𝐓𝐄𝐃. 🥪🍎

We’re looking for creators with children in one or more of these age groups:

1️⃣TODDLER / PRESCHOOL
B.Box + Kiddylicious

2️⃣PRIMARY SCHOOL
B.Box + BEAR

3️⃣TWEEN / TEEN
B.Box + Nākd

Have children across multiple age groups? Even better. ✅

𝐂𝐑𝐄𝐀𝐓𝐎𝐑 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐌𝐄𝐍𝐓𝐒:
• Minimum 𝟱,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 on Instagram
• 𝗦𝘁𝗿𝗼𝗻𝗴 Reel views and reach
• A growing presence on TikTok
• page is optional
• Predominantly South African audience
• Strong, natural parenting and lifestyle content
• Able to work within campaign timelines and deadlines

DELIVERABLES:
• 1 x Instagram Reel featuring your real Term 4 lunchbox routine
• 3–5 x supporting Instagram Story frames
• Accept collaboration on the official brand-created campaign/giveaway post
• Reshare the giveaway post to Stories

Paid media, boosting, whitelisting and extended usage rights are not included and would be negotiated separately if required.

Want to apply?

Comment 𝗟𝗨𝗡𝗖𝗛𝗕𝗢𝗫 𝗙𝗔𝗧𝗜𝗚𝗨𝗘 below and we’ll send you the application details.

23/09/2026

🐾 CAPE TOWN PET CREATORS, WE’RE LOOKING FOR YOU!

Canine & Co is opening a brand-new store at Welgelegen Centre and we’re looking for Cape Town pet creators and their four-legged sidekicks to join us for the opening on Friday, 30 October.

To apply, you need to:

🐶 Be a genuine dog parent
📍 Be based in Cape Town, ideally in the Northern Suburbs or surrounding areas
📱 Have 3,000+ followers on Instagram
🇿🇦 Have an audience that is at least 70% South African
🎥 Be confident creating engaging short-form video content
🐾 Attend the opening with your dog, who must be comfortable, safely manageable and under your control in a busy environment with other dogs and people

This is a paid creator campaign and selected creators will be required to attend the store opening and create social content around the Canine & Co Welgelegen launch.

Think premium pet products, plenty of four-legged fun and a chance to introduce your community to the newest Canine & Co store. 🐶

Want in?

Comment WELGELEGEN below and we’ll send you the application link.

Please only apply if you meet the criteria above and are available to attend on 30 October.

23/09/2026

You already have a voice. Now it’s time to grow with purpose.

Building a personal brand is about more than creating content. It’s about knowing who you are, understanding your value and having the confidence to show up authentically.

Meet Sharon van Wyk, founder of The Influence Authority and mentor for content creators, aspiring influencers and personal brands. Sharon combines real-world experience with practical guidance to help you create with purpose, set your rates, work confidently with brands and build a personal brand that can grow sustainably.

Find your clarity. Build your confidence. Own your value.

Your mentor is just a click away!

https://www.mymentor.net.za/service-page/creating-content-with-sharon

10/09/2026

10% engagement sounds better than 4%, right?

Not necessarily.

Creator A has 2,500 followers and a 10% engagement rate.

Creator B has 25,000 followers and a 4% engagement rate.

But Creator B delivers 4x more actual engagements and, in this example, costs the brand just R5 per engagement vs R20.

That’s the bit creators don’t always see.

Brands aren’t only looking at your engagement percentage. They’re looking at actual reach, engagement volume, CPM, CPE, audience quality and whether those numbers can deliver the campaign objective.

Small creators can absolutely have highly engaged communities. But high engagement rate does not automatically equal high commercial value.

And that’s why influencer marketing isn’t about “giving someone a chance”.

It’s marketing.

Welcome to Beyond The Brief. The business side of influencer marketing creators don’t always get to see.

Influencer marketing is marketing first. Influencing second.

Would you have picked Creator A or Creator B before seeing the numbers?

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Durbanville

Website

https://iagency.co.za/, https://iagency.co.za/brands/, https://iagency.co.za/creators/

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