YOUKNOW

YOUKNOW Connecting local businesses to leading global technology

YOUKNOW Digital helps brands and agencies, across Africa, realize true Social ROI, and become Social Media Superheroes, through the effective use and implementation of the world's best Social Technology Platforms - spanning Social Analytics & Insights, Social Engagement & Customer Care, Social Influencer Marketing and on-domain Social Communities. YOUKNOW is the Sub-Saharan African partner to Bran

dwatch, GWI, Khoros, Hootsuite & Audiense, global leaders in Social Media Analytics, Engagement, Social CRM, Influencer Marketing & Gamified Communities. youKnow enables brands and agencies to leverage their Social & Digital environments to:
- use social media a the largest source of unsolicited consumer insights,
- reduce customer service costs,
- increase leads and sales,
- improve trust and loyalty,
- co-create products and service ideas,
- build engaging internal communities for knowledge-sharing and participation. We specialise in:
- Deep Social Analytics & Reporting,
- Social Engagement,
- Social CRM,
- Social Customer Care,
- Online Communities,
- Ideation,
- Gamified Knowledge Bases,
- simple Enterprise-level, Data Visualisation.

Our friends at Hootsuite have been hard at work updating the platform, and we’ve broken down the biggest game-changing f...
16/07/2026

Our friends at Hootsuite have been hard at work updating the platform, and we’ve broken down the biggest game-changing features in this carousel.

Swipe through to see what’s new and happening with Social OS.

Want to see it in action? Book a chat with our team, and we can run you through it 👇

https://ow.ly/2Otl50ZogF6

Put your second screen away; it's done enough...For social teams, management chaos is real. When your mentions are on X,...
14/07/2026

Put your second screen away; it's done enough...

For social teams, management chaos is real. When your mentions are on X, your comments are on Instagram, and your customer queries are on Facebook and LinkedIn, it's easy for things to slip through the cracks.

Brandwatch’s Social Media Management suite brings every single incoming message; comments, mentions, and DMs- across all your channels into one powerful, unified inbox.

Wanna see how it works? Book a chat with our local experts, and we'll give you a little peek 👇

https://ow.ly/OtgN50ZnlmB

Parliament (formerly Amplify) is Hootsuite's employee advocacy app sitting right inside the all-new Hootsuite Social OS....
09/07/2026

Parliament (formerly Amplify) is Hootsuite's employee advocacy app sitting right inside the all-new Hootsuite Social OS.

If you aren't familiar with it, it's one of the most effective ways to organically grow your brand in 2026. Parliament empowers your team to easily share approved, on-brand content directly to their own personal networks with just a few clicks.

- Extends your reach. Tap into new audiences without spending a single cent on ads.

- Boosts brand awareness. Get your message in front of more eyes through authentic voices.

- Builds instant credibility. People trust people much more than they trust corporate logos.

Ready to turn your employees into your most powerful marketers? Book a demo with the YOUKNOW team today, and let’s explore how Parliament can level up your social strategy. 👇

https://ow.ly/yciW50ZlC73

It sounds crazy, but it’s already happening. Don asked Gemini for a quick dinner recommendation, and because the AI had ...
02/07/2026

It sounds crazy, but it’s already happening. Don asked Gemini for a quick dinner recommendation, and because the AI had months of his personal fitness and nutrition data, it literally told him to skip the Nando's and go eat sushi instead.

In Episode 18 of , Kelvin Jonck and Don Packett break down how LLMs are acting as "omni-influencers". They aren't just summarising data anymore; they are actively steering real-world purchase decisions on a pull basis.

Is your brand positioned to win the AI recommendation? Find out below 👇

📺 YouTube: https://ow.ly/SwXg50Zf2Ug
🎵 Spotify: https://ow.ly/Aq9850Zf2Uj

We tracked the Brandwatch data, and the story it tells is incredible. Despite the tough final minutes, the timeline heav...
29/06/2026

We tracked the Brandwatch data, and the story it tells is incredible. Despite the tough final minutes, the timeline heavily backed Bafana's historic run.

We also saw some massive individual digital spikes, from Stephen Eustaquio's goal for Canada and how everyone reacted to South Africa's defeat.

Swipe through to see the full data breakdown ➡️

Wanna track your own sentiment and mentions? Chat to us now 👇

https://ow.ly/IREk50Zi6ZQ

We asked our Brandwatch expert Shaun Pearson to track Bafana's showdown with South Korea for us, and this is what we fou...
25/06/2026

We asked our Brandwatch expert Shaun Pearson to track Bafana's showdown with South Korea for us, and this is what we found.

Swipe through to explore how fan sentiment tracked under pressure and how our boys completely dominated the digital conversation.

Did you stay up to watch, or were you dreaming about the game like a lot of us? Let us know below! 👇

Wanna track your own metrics like this? Chat to our team, we'd be more than willing to help 👉 https://ow.ly/PEw350ZgN7a

If you treat all AI models like one giant brain, you're missing out. ChatGPT, Claude, and Gemini all have entirely diffe...
22/06/2026

If you treat all AI models like one giant brain, you're missing out. ChatGPT, Claude, and Gemini all have entirely different "personalities".

In Episode 18 of , Don and KJ break down how Gen AI models have become "omni-influencers", making active purchase decisions for your customers.

If you aren't optimising for their specific quirks, your brand is invisible.

Listen to the full chat to find out how to get the algorithms on your side 👇

📺 YouTube: https://ow.ly/H22650Zf2Uk
🎵 Spotify: https://ow.ly/iEbB50Zf2Ul

Following our collective heartbreak with Mexico, South Africa redeemed itself last night against Czechia.While it starte...
19/06/2026

Following our collective heartbreak with Mexico, South Africa redeemed itself last night against Czechia.

While it started with a mountain of scepticism, early negative sentiment was loud, but the team forced the timeline to adapt.

Hour by hour, net sentiment climbed as South Africa closed out the game with immense strength, capped off by an absolute milestone. Teboho Mokoena’s spectacular strike broke a 16-year World Cup goal drought for the nation and sparked a massive 26k mention explosion online, completely overshadowing the opposition's digital footprint.

The job isn't done yet. The post-match data shows conversation volume hasn't dropped; it has instantly pivoted toward a high-stakes, must-win finale against South Korea.

Swipe through to check out the full digital breakdown of last night's redemption arc. 📊⚽

Wanna grab your own data like this? Chat to us, and we'd be happy to help 👇

https://ow.ly/9Fm850Zez7F

Kelvin Jonck ran a quick check to show why blindly trusting AI output is a massive risk. We tested the top 5 models on a...
18/06/2026

Kelvin Jonck ran a quick check to show why blindly trusting AI output is a massive risk. We tested the top 5 models on a simple, local query. The result? One of the industry's favourite tools completely hallucinated the calendar, presenting misinformation as factual data.

Swipe through to see why tracking model differences is the only way to separate AI noise from the objective truth. ➡️

Or book a chat with us now, and we can show you how to run searches like this on your own 👇

https://ow.ly/Q7jQ50Ze5kn

Bafana Bafana's first match with Mexico in the   got us all talking, and the internet had a lot to say.Our YK experts ra...
12/06/2026

Bafana Bafana's first match with Mexico in the got us all talking, and the internet had a lot to say.

Our YK experts ran a Brandwatch analysis to see how nearly 2 billion people reacted in real-time. We were all there (in spirit), but the data tells the whole story.

Swipe through to see which players stole the spotlight and how the drama unfolded on the timeline.⚽

YOUKNOW are Brandwatch's team on the ground in Africa. Chat with us to see how we can help you understand what people are saying 👇

https://www.youknow.co.za/products/brandwatch?utm_source=Facebook&utm_medium=social&utm_campaign=fifa-brandwatch

Address

34 Oxford Street
Durbanville
7550

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Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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+27871600752

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