HKLM Group

HKLM Group A global branding agency creating impactful change through brands.

HKLM's Latest Brand Transformation: The Tengile MalaMala Collection LaunchWe are proud to announce our partnership in th...
31/03/2026

HKLM's Latest Brand Transformation: The Tengile MalaMala Collection Launch

We are proud to announce our partnership in the launch of the Tengile MalaMala Collection, a significant new chapter in the Sabi Sand's luxury safari landscape.

We undertook a complete brand refresh of the newly launched Tengile MalaMala Collection, encompassing a new logo, a comprehensive corporate identity, website development, and all content and photoshoots.

The Tengile MalaMala Collection brings together two iconic reserves, offering unparalleled privacy and exceptional wildlife viewing along 20km of the Sand River.

At the heart of the brand is the philosophy of Ntumbuluko, a Shangaan principle rooted in a deep respect for nature and a commitment to preserving the delicate balance of the ecosystem. This ethos guides both the guest experience and the partnership between private stewardship and the local community, ensuring that when people prosper, so too does the wilderness.

This project truly embodies how strategic branding can elevate a vision built on deep purpose and unique value.

Discover how we're creating impactful change through brands.

03/06/2025

New work for Valterra Platinum šŸ”„

As a new player in the PGM sector, Valterra Platinum responsibly unearths, processes, and markets essential metals that power innovation and progress. Combining decades of expertise, performance, and precision, their purpose is clear: unearthing value to better our world.

The logo we created reflects themes of earth, sediment, African vibrancy, agility, natural landscape, freedom, and extraction. Its colours are also inspired by natural landscapes and the distinctive hue of platinum. The name Valterra combines Val, for value, and Terra, which is the Latin word for earth, capturing how the brand creates value for people, society, and the environment through the extraction of minerals from the earth.

A big thank you to Anglo American Platinum for trusting HKLM Branding with another big project, and a HUGE thank you to our amazing orange team for their consistently exceptional work. MORE REVEALS TO COME!

Building an African brand requires more than just good intentions. It requires curiosity, context and care. SWIPE to see...
28/05/2025

Building an African brand requires more than just good intentions. It requires curiosity, context and care. SWIPE to see some common mistakes that brands make when entering the African market.

Africa isn’t waiting to be discovered, validated or to trend. Brand Africa is rising. Newsflash: Africa is a voice, a fo...
25/05/2025

Africa isn’t waiting to be discovered, validated or to trend.
Brand Africa is rising.
Newsflash: Africa is a voice, a force and a vibe.

HAPPY AFRICA DAY! šŸŒ

Mzansi's brands have undergone a significant evolution. From functional to fearless, utility to identity, and ā€œkeepin' i...
22/05/2025

Mzansi's brands have undergone a significant evolution. From functional to fearless, utility to identity, and ā€œkeepin' it localā€ to global icon. Disruptive design, voice, and purpose have helped them step into their unique flavour, and we’re lovin' it. Yes, that was a McDonald’s reference.

What do you think has been the most iconic logo change from a South African brand?

SPOTTED! šŸ™Œ HKLM’s co-founder, Gary Harwood, speaking on a panel at ’s Travel Indaba 2025, one of the largest tourism mar...
14/05/2025

SPOTTED! šŸ™Œ

HKLM’s co-founder, Gary Harwood, speaking on a panel at ’s Travel Indaba 2025, one of the largest tourism marketing events on the continent. The Business Opportunity Networking Day (BONDay) creates a platform for knowledge sharing on the latest global trends and insights within this sector.

With eco-tourism and luxury travel branding being among one of our specialities, and a portfolio that includes some of the world’s leading eco-tourism brands both locally and internationally, this was a valuable opportunity to share our journey and learning.

Under the Discover stream, the panel explored the untapped opportunities within Africa’s tourism sector with a focus on authentic immersion. Highlighting unknown destinations, unique experiences, and Africa’s cultural heritage. African travel has so many opportunities for those who seek them, and we’re here to bring them to life.

We asked ChatGPT to judge our team's coffee orders and this was the result. ā˜•šŸµThis is a judgement-free zone, obviously šŸ™ƒ...
12/05/2025

We asked ChatGPT to judge our team's coffee orders and this was the result. ā˜•šŸµ

This is a judgement-free zone, obviously šŸ™ƒšŸ’€ Happy Monday!

This past weekend, HKLM’s Head of Digital, Bongani Khumalo, joined an inspiring panel at the South African Trade & Consu...
09/05/2025

This past weekend, HKLM’s Head of Digital, Bongani Khumalo, joined an inspiring panel at the South African Trade & Consumer Expo, where the topic was ā€œMarketing, Media & PR for the Next Generationā€.

A huge thank you to Southafricatradeandconsumerexpo and the host, Jordan Kensington for creating a platform for future-focused conversation, we’re always proud to contribute to these important industry talks. Shoutout to Bongz for flying the orange flag high!

08/05/2025

HAPPY AFRICA MONTH! šŸŒšŸ”„

When it comes to branding for African eco-lodges and luxury destinations, how does one strike the balance between luxury and local without falling into the trap of "curated authenticity"? Take a listen to Gary Harwood’s answer.

Sean McCoy waved the orange flag high in Ethiopia last week with Ethiopian Investment Holdings, where he shared insights...
14/04/2025

Sean McCoy waved the orange flag high in Ethiopia last week with Ethiopian Investment Holdings, where he shared insights on our favourite topic–branding.

This collaborative workshop between HKLM and EIH explored the role of strategic branding in driving investment attractiveness and market growth. The discussion focused on capacity development, equipping executives in the EIH portfolio companies with a deeper understanding of branding and how to approach it strategically.

Ethiopian Investment Holdings

šŸ”„ Congratulations, Team Bond Fire! šŸ”„ As part of a company-wide team-building initiative, we challenged teams to come up ...
10/04/2025

šŸ”„ Congratulations, Team Bond Fire! šŸ”„

As part of a company-wide team-building initiative, we challenged teams to come up with a creative solution to help our CSI partner secure sustainable funding. It was a test of strategy, storytelling, and impact, and the results were nothing short of inspiring.

Team Bond Fire brought the heat with a bold and strategically led idea that wowed the judges, helping them secure a great prize! šŸ˜‹

This challenge wasn’t just about innovation, it was about collaboration. Watching teams come together across departments, ignite ideas, and rally around to showcase our company's purpose reminded us just how powerful creative energy can be when it’s shared.

Address

DQ6, Design Quarter Precinct 124 Leslie Avenue East
Fourways
2191

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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