Sonja Turner Independent Contractor / Consultant

27/07/2026

Visual merchandising is far more than a sales tool. It's one of the most powerful—and often most underrated—ways to build a brand.

A well-merchandised store doesn't just showcase products; it tells a story, creates an emotional connection, reinforces a brand's identity, and shapes how customers experience the business. Long before a conversation with a salesperson, the visual environment has already started influencing perceptions and purchasing decisions.

And this doesn't stop at the store entrance. E-commerce has its own form of visual merchandising. Product photography, category layouts, navigation, collections, landing pages, and the overall online shopping journey all influence how customers perceive a brand and whether they choose to buy.

Great visual merchandising—whether in-store or online—doesn't just drive sales today; it builds brands that customers remember and return to.

19/10/2023

https://smallbiztrends.com/2023/09/7-secrets-to-a-successful-pop-up-shop.html

What does it take to make your pop-up store successful? Here are pop-up shop tips to try when making your pop-up a smash hit.

19/10/2023

What Are Strengths? What Are Weaknesses?

This is a common question asked in interviews and you can’t talk about your strengths and weaknesses if you don’t know what those terms mean.

A strength is either something you’re good at or something you have going for you. It can be skills or traits, as long as they are beneficial and help you excel.

Weaknesses, on the other hand, are things that hold you back or slow you down. Again, these can be skills or traits. The main defining characteristic of a weakness is that it represents an area where you tend to struggle, and that the struggle hinders you in some way.

When answering the question at an interview - "What are your strengths and weaknesses", you need to make sure that the traits and skills you discuss are aligned with the job. If the strength or weakness isn’t relevant to the role, your answer is a miss.

From Evolution Recruitment page

19/10/2023

https://www.forbes.com/sites/starlasampaco/2023/09/27/how-to-establish-credibility-in-a-self-introduction/?utm_source=ForbesMainLinkedIn&utm_campaign=socialflowForbesMainLI&utm_medium=social&sh=c970cdf1d3af

If you want others to take you seriously and to recognize your value in professional settings, be intentional about how you speak about yourself.

19/10/2023

Need some help with Product/Range Development | Product Sourcing | Logistics? Look at the services that I offer.

I am a specialist in procurement, retail and operations. I have over 32 years of experience in retail management, operations, account management, wholesale supply and procurement for national and international brands and entities. I love what I do, and I am driven by my passion for product and people.

My core competencies include product sourcing, product range development, shipping, delivery, logistics, seasonal forecasting, office and staff management, internal and external sales, area sales and store management, customer service management.

https://www.linkedin.com/in/sonja-turner-9b721a210/

27/09/2023

A power statement is a way to briefly describe the value you can bring to an organization in a job interview, in your resume, or on LinkedIn.

13/09/2023

Love my Branding partners new Branding
https://www.facebook.com/redesigningza/

13/09/2023

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Business Plan Development
Market Research
Product Sourcing
Retail Space Research