08/06/2026
Most people use AI like a search engine.
Type a question. Hope for a good answer. Get something generic that needs so much editing it would have been faster to write it yourself.
That is not an AI problem. That is a briefing problem.
I spent time this week building what I call a 'Business Brief' inside Claude. One document that tells it who my audience is, what my tone sounds like, what I never want it to say, and what good looks like for my specific business.
Then I tested it.
I typed four lines. I got back a broadcast-ready two-minute script, in the right format, with the right data, in the right voice, for the right audience. Minimal editing required.
The difference between AI that frustrates you and AI that genuinely saves you time is not the tool. It is the briefing, the context.
This is Week 1 of my "From Confused to Confident with AI" journey.
I use AI in my business every day, but have not given myself credit for how much I already know because I have been learning and working in what feels like a very ad hoc fashion.
So I decided to get back to the basics and learn it from 'scratch' again and I am inviting you to join me on the journey.
I am learning AI in public because I think the honest, practical path is more useful to most business owners than a polished tutorial from someone who has forgotten what confusion feels like.
If you run a small or medium business and you are trying to figure out where AI actually fits for you, follow along. This is for you.