04/09/2026
๐ฆ๐ฝ๐ผ๐ฟ๐ ๐ถ๐ ๐บ๐ผ๐ฟ๐ฒ ๐๐ต๐ฎ๐ป ๐๐ต๐ฒ ๐ด๐ฎ๐บ๐ฒ
Itโs belonging.
Itโs culture.
Itโs viewership.
Itโs marketing.
And, at the heart of it all, itโs storytelling.
I took a peek into ๐๐ฎ๐ ๐ข๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐๐น๐๐ฒ๐ป๐ฐ๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ ๐๐ฒ๐๐๐ถ๐๐ฎ๐น ๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐ฆ๐๐บ๐บ๐ถ๐ ๐ฎ๐ฌ๐ฎ๐ฒ, where creators, agencies, broadcasters and people working on the ground in sport came together to unpack how the sports experience is changing.
From the growth of womenโs sport, to the evolving relationship between ๐ฏ๐ฟ๐ผ๐ฎ๐ฑ๐ฐ๐ฎ๐๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ๐, and how audiences are choosing to experience the game there was a bigger conversation happening.
Because whether youโre creating content, building a brand, marketing a product or working in sport...
๐๐ผ๐ ๐๐๐ถ๐น๐น ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐๐ฒ๐น๐น ๐ฎ ๐๐๐ผ๐ฟ๐..
๐ฅ Watch the recap ๐๐ก๐ก ๐ฉ๐๐ ๐ฌ๐๐ฎ ๐ฉ๐ค ๐ฉ๐๐ ๐๐ฃ๐, thereโs a conversation with people on the ground in sports that you don't want to miss.
Sport is culture. Sport is belonging. Sport is storytelling.