Innocomm

28/09/2026

And before you start adding "lekker" in the comments...hear us out. 👀

We're not talking about slang, we're talking about understanding.

Understanding the audience, the context, the culture, the nuances. Knowing when something feels authentic and when it feels like a brand trying very, very hard to be relatable.

Cultural relevance isn't about changing your brand into something it's not. It's about understanding the people you're trying to reach well enough to meet them where they are.

🗨️ So we're throwing this one to you: What's one thing brands often get wrong when trying to connect with South African audiences?

Let's hear it.

24/09/2026

It's in the languages we speak, the words we share, the expressions that need no explanation.

The humour, the rhythm, the stories and the ways we make ourselves understood.

Our heritage doesn't just shape who we are, it shapes how we communicate. And for communicators, that's something worth celebrating…and understanding.

Happy Heritage Day from all of us at Innocomm!

17/09/2026

There's more content than ever.

More platforms. More posts. More trends. More tools. More ways to get your brand in front of people.

❗But here's the thing, being seen isn't the same as being heard.

This September and October, we're making some noise about the things we think are worth talking about, from AI and creativity to PR, social media, culture and what it really means to be relevant.

Not noise for noise's sake. The kind that makes you stop. Think. Question. Talk.

So, let's start with a question: What deserves your attention?

28/08/2026

Dolly Parton changed the world. 💗

She showed women across the globe that it’s okay to be bold, it’s okay to sparkle and it’s okay to take up space in your own authentic way.

We can all be more like Dolly. These are our favourite Dolly quotes and lyrics.. with a virtual dress-up in her honour ☺️💗

11/08/2026

Heading to Electra Mining Africa 2026 this year? Visitors to WEG Africa's stand will have the opportunity to interact with a range of physical systems, digital showcases, and product demonstrations. Read all about it!

Experience WEG's products and solutions targeted at mining, including high-efficiency motors, substations, and battery energy storage systems.

07/07/2026

We spend a lot of time searching for the right people to partner with, in business and in life.

The strongest partnerships don't begin with finding the right person, but rather with understanding ourselves.

As individuals, self-awareness helps us recognise how we communicate and the value we bring to every interaction.

As organisations, the same principle applies. The clearer we are about who we are and how we communicate, the stronger the relationships we build with clients, partners and our own teams.

Collaboration starts with clarity.

- Inspired by Alvin Govender's reflections for The Social Card, launching soon.

30/06/2026

As AI reshapes communication, what should businesses prioritise most?

💬 Speed
🔍 Transparency
✅ Credibility
🤝 Authentic engagement

Tell us your choice in the comments and why.

23/06/2026

This is a question we've been thinking about lately. Many of the challenges assigned to marketing often originate elsewhere in the organisation.

What do you think? 🤔

16/06/2026

Celebrating the power, potential, and promise of South Africa’s youth. Happy Youth Day! 🇿🇦

15/06/2026

As AI reshapes how people discover information, the value of trusted, third-party credibility is rising fast!

Jacqueline Boulos Mayer, unpacks why earned media is no longer just a PR metric; it's fast becoming a strategic business asset. This is a key read for any brand looking to stay visible, credible, and relevant in an AI-driven world. ⬇️

If you work in PR and communications, the last few years have been hard to make sense of. We have watched the media landscape contract in ways that felt almost personal (especially if you have been part of it for as long as I have).