25/05/2026
Over the next couple of weeks I am going to use the word phytosanitary a lot. So let's start there.
A phytosanitary measure is a government rule designed to protect plants and plant-based agriculture from pests and diseases. It covers, for example, what plants and plant products can cross a border, what can move between provinces, and what conditions must be met before plant material can be sold or planted. These decisions must be science-based.
This is the framework behind decisions like which pests trigger cold treatment requirements on citrus exports, which plant material requires inspection at the border, and why a pest outbreak in one region of a country can or cannot restrict what reaches markets in another.
If you are reading this and thinking this does not apply to you because you are not a large exporter, keep following. That is exactly who this series is for. It is for everyone. Phytosanitary measures shape production decisions, input choices, and market access at every scale. Your size is irrelevant. If you work with plants or plant-based products in any part of the value chain, this regulatory framework affects you. You should be empowered with the knowledge of where it comes from and what its basis is.
If any of this is unfamiliar or if you are unsure whether it applies to your operation, that is precisely why I am sharing it. Follow along on my SPS for everyone, explained simply. One topic per video. As the weeks progress I will add more technical detail. But I am starting off with some key terms and phrases.