16/09/2026
Let’s see what happens when we build a brand from scratch… and actually measure the journey. 👀
I’ve recently taken on the digital presence for ipitootie, a new online store, and we’re starting from zero. I’ve set up the Instagram, TikTok and pages and we’re about to start building the audience, creating awareness and, most importantly, getting people to buy.
And yes… before anyone asks: there’s no LinkedIn page yet. 😂
But this isn’t just about making the pages look good or chasing likes. I want to watch the data.
Over the next 6 months, I want to track: How much the brand grows, Brand visibility and reach, Engagement and audience growth, website traffic and customer interest. Most importantly… sales and revenue
At the end of the six months, I want the business owner to be able to look back and say:
“This is how much we sold. This is how much revenue we generated. This is how much the brand grew.”
And I want my own data to tell the story too. So, I’m inviting you to come along for the journey. Let's see whether mamas and papas will embrace the brand. 👶🏽Let's see whether we can take it beyond South Africa. 🌍
Let's see what the content does. Let's see what the audience does.
And ultimately…let's see what the numbers say.
This is the part of digital marketing I enjoy most: not just posting, but building, testing, measuring and learning from the results.
Six months. One new brand. Let's see what happens. https://ipitootie.com/
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Bath time is cute… until you're wondering if the water is actually too hot.
Currently listed at R119 sale / R169 regular. Do not miss out on the launch special. Keep your eyes on the page.
