Innovative Matters Ltd

02/12/2017

Hi all, you can now find our book in bookstores! and this morning we are signing books at Thrupps until 1.30PM! Come and have a cup of coffee with us!

14/11/2017

We just redesigned our website! Check it out on www.mattersltd.com and give us your feedback :-))

13/10/2017

Yesterday MATTERS was at Tshimologong Precinct in Braamfontein, a super nice and collaborative place for young entrepreneurs to grow their business :-))

05/10/2017

Dear MATTERS' friends,

Amandine and I are very happy to announce the publication of our book "Embracing paradoxes in South African family businesses". The book is an exploration of the South African family businesses with 40 live testimonies.
Available now for R230 and in main South African bookshops in November!!!

25/04/2017

MATTERS wrote a new article on the use of semiotics to decode consumer trends.

"It’s useful to analyse and predict consumer trends. It’s even more useful to thoroughly decode them to ultimately make them more tangible, hands-on and predictable so that they become real springboards for brand growth .

What does "decoding a trend" mean exactly?

It means putting the trends in perspective with culture...."

Read more on our blog:
https://www.mattersltd.com/single-post/2017/04/25/DECODING-CONSUMER-TRENDS-TO-BETTER-PREDICT-THE-FUTURE

14/02/2017

GRONEFELD, The new codes of expressing the family identity in a business - Case study

Watch maker since 1912, Gronefeld has entered a new era under the management of the two brothers Bart and Tim. Proud of their family identity, they professionally showcase their familiness in a new way and subtely mix an important entrepreneuship spirit with a strong heritage. With their new approach and communication, they change the way family businesses are perceived.

Two brothers, why is it new?

Read more on MATTERS' blog: http://www.mattersltd.com/single-post/2017/02/14/GRONEFELD-The-new-codes-of-expressing-the-family-identity-in-a-business---Case-study

05/02/2017

When brands react to politics. An analysis of some brands reactions to Trump's election on MATTERS blog.

http://www.mattersltd.com/single-post/2017/02/04/WHEN-BRANDS-REACT-TO-POLITICAL-ISSUES-HOW-DOES-IT-IMPACT-THEIR-MARKETING-STRATEGY

Brands are cultural entities and some of them can’t miss the opportunity to claim their political convictions in a context of highly controversial policital ele...