22/05/2026
For this Facebook boosted post, you do not want to target “everyone.”
You want emotionally aligned decision-makers, skilled trade supporters, CSI managers, and people already connected to community upliftment, education, and construction.
PRIMARY TARGET AUDIENCE (BEST ROI)
1. Corporate CSI & ESG Decision Makers
These are your highest-value leads.
Job Titles / Interests:
CSR Manager
CSI Manager
ESG Manager
HR Manager
Transformation Manager
Skills Development Facilitator (SDF)
BBBEE Consultant
Procurement Manager
Training Manager
Learning & Development
Industries:
Construction
Manufacturing
Retail
Hardware
Property Development
Logistics
Engineering
Mining
Infrastructure
---
SECONDARY TARGET
2. Hardware, Tools & Building Suppliers
You are not only looking for cash.
You are looking for materials, tools, timber, PPE, and sponsorships.
Target Businesses:
Hardware stores
Timber suppliers
PPE suppliers
Tool suppliers
Construction wholesalers
Interests:
Builders Warehouse
Cashbuild
BUCO
Makro
Leroy Merlin
DeWalt
Bosch Power Tools
Construction
Carpentry
Woodworking
---
THIRD TARGET
3. Community & Faith-Based Donors
This audience responds emotionally and shares organically.
Interests:
Youth empowerment
Charity
Skills development
Non-profit organisations
Community upliftment
Education
South African youth
Entrepreneurship
---
GEOGRAPHIC TARGETING
Priority Areas:
KwaZulu-Natal
Durban
Tongaat
Umhlanga
Ballito
Johannesburg
Pretoria
Then expand nationally once engagement improves.
---
AGE TARGETING
Best:
30–60
This range contains:
Decision-makers
Business owners
Parents
Executives
Philanthropists
---
BOOST OBJECTIVE
DO NOT choose:
Engagement only
BEST OPTIONS:
1. Messages (WhatsApp)
2. Leads
3. Website clicks (if landing page exists)
WhatsApp objective will likely give the strongest conversion for this campaign.
---
RECOMMENDED AD COPY
104 FUTURE ARTISANS NEED YOUR HELP 🇿🇦
104 unemployed youth from disadvantaged communities have already completed the first phase of their Carpentry Artisan training.
Now they need the final tools, timber, PPE and workshop resources to qualify as certified artisans.
Without these resources, their journey may stop before qualification.
We are calling on:
✔ Businesses
✔ CSI Partners
✔ Hardware Suppliers
✔ Tool Suppliers
✔ Philanthropists
✔ Community Leaders
To help us complete this life-changing mission.
💰 Total support required: R160,931
Section 18A Tax Certificates available.
📍 Tongaat, KwaZulu-Natal
📞 084 852 5304
📧 [email protected]
A trade in the hands of youth becomes food on the table of generations.
