Unorthodox Group

09/09/2026

As we approach the end of the greatest rivalry tour, we look back at some of our favourite moments. What an honour to have created & curated some of these with Coral Communications

26/08/2026

27/03/2026

Brand yourself like an athlete

The world has always been about branding yourself for success, it just didn’t have a name. Networking & being seen with the right people in the right spaces is all part of branding. How you present yourself, how clearly you articulate yourself is all part of it. The most successful people have done this and yielded the greatest of results. People have received promotions, got offered brand endorsement deals & sat on boards because of branding. Defining who you are, your values, your goals & a long term plan for your life should be first and foremost before anything else. Having this blueprint makes you have a laser sharp focus with what you want to achieve and most importantly makes sure that you can filter what doesn’t so you don’t waste your time. Over the past few years we have worked on the most amazing athlete brands, but this personal branding can be tweaked for every & any industry.

25/03/2026

🚨🚨🚨 IMPORTANT ANNOUNCEMENT, brand yourself like an athlete

The world has always been about branding yourself for success, it just didn’t have a name. Networking & being seen with the right people in the right spaces is all part of branding. How you present yourself, how clearly you articulate yourself is all part of it. The most successful people have done this and yielded the greatest of results. People have received promotions, got offered brand endorsement deals & sat on boards because of branding. Defining who you are, your values, your goals & a long term plan for your life should be first and foremost before anything else. Having this blueprint makes you have a laser sharp focus with what you want to achieve and most importantly makes sure that you can filter what doesn’t so you don’t waste your time. Over the past few years we have worked on the most amazing athlete brands, but this personal branding can be tweaked for every & any industry.

*this is an AI generated image

21/05/2025

Unorthodox Group facilitates sponsorship between Babalwa Latsha and Nike

It is with great pleasure that we finally announce the official partnership between Nike and our national rugby team player, Babalwa Latsha. As we countdown to the Women’s Rugby World Cup 2025 to be held in England from 22 August 2025 till 27 September 2025, where Babalwa Latsha will form part of the squad representing South Africa, Nike solidifies its stance as being a supporter of women’s sport.

10/12/2024

Ending off the year with a bang! The IberCup has been a powerhouse in youth football since its inception in 2010, drawing over 170 countries annually. The South African debut will feature 196 teams, including 24 girls’ teams, competing across age categories from U8 to U19. Among the elite participants are international giants such as Benfica (Portugal), Paris Saint-Germain (France), RCD Espanyol (Spain), Skierolo (Polland), and PSV Eindhoven (Netherlands), alongside local powerhouses Kaizer Chiefs,Mamelodi Sundowns, TS Galaxy and SuperSport United.

27/11/2024

On Sunday 24th November we formed part of the team that put together the ! What a remarkable night as we commemorated 30 years of democracy and took the audience on a nostalgic journey of sport and the arts over the years!

30/10/2024

The focus on PR today has shifted to digital platforms, where news spreads faster and reaches wider audiences. Social media has become an indispensable tool for PR professionals, allowing brands to engage directly with their audience and respond in real-time. Whether it’s a tweet, an Instagram post, or a LinkedIn article, digital platforms offer brands new ways to connect, build relationships, and manage their reputation.

25/10/2024

On October 23rd at the Hollywoodbets headquarters we officially announced our partnership with ! Our client is the latest ambassador to join the purple family. We look forward to this exciting partnership.

16/10/2024

Can you believe it’s been 10 years? We’ve come such a long way, and we couldn’t have done it without you. Let’s take a moment to reflect on this incredible journey together and celebrate how far we’ve come!