28/06/2024
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๐ซ๐จ๐ฆ-๐๐ก๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ๐ฉ๐ฅ๐๐๐
Amazon will launch a Temu, Shein, and AliExpress competitor featuring low-price items shipped directly from China. Amazonโs main quest remains Prime, but it has accepted a new side quest.
Amazon will launch a separate section inside the Amazon app and website for low-priced, slow-shipping items. They will ship from warehouses in China directly to shoppers in the U.S., giving up fast delivery for significantly lower prices. On Wednesday, Amazon hosted select sellers in Shenzhen in an invite-only event to present the idea of a new marketplace model. Subsequently, a few sellers leaked the presentation materials. According to the presentation, the new marketplace will offer unbranded fashion, home goods, and daily necessities at under $20 and lighter than one pound.
Meanwhile, Temu, Shein, and AliExpress have bet โ correctly โ that a segment of customers are willing to pay less and wait longer to receive certain shipments. Estimates put the combined global sales of Temu, Shein, and AliExpress at nearly $200 billion this year. The supply chain integration at the source has allowed them to offer reliability, consistency, and speed unseen on early attempts by eBay, Wish, and AliExpress, where items would take weeks to deliver and sometimes would fail to show up. A year ago, Amazon said Temu didnโt meet its standards and was thus excluded from the fair pricing policy, but today, Temu has forced its hand.
Source: Marketplace Pulse
