Phiri Consulting

28/08/2026

Ask the right questions when selecting who to work with

27/08/2026

This is what happens when your messaging is vague.
You attract the wrong customers

26/08/2026

A customer asking for a discount isn't always a pricing problem.
I remember how easy it is to look at that message and immediately think:
"Maybe we're too expensive."
So you reduce the price.
The customer agrees.
You get the sale.
It feels like a win.

But then it happens again.
And again.
And suddenly you're spending a lot of your time trying to convince people why your price is justified.
That's when I think there's a better question to ask:
What did the customer actually understand about the value of what we offer?
Because if two businesses appear to offer the same thing, customers naturally look for something easy to compare.
Often, that's price.

But when your positioning clearly communicates:
Who you help.
What problem you solve.
Why that problem matters.
And what changes after working with you…
the conversation becomes very different.

You're no longer simply saying:
"Here's our service."
You're saying:
"Here's the problem we understand, and here's the outcome we help you achieve."
That's a much stronger position to sell from.

So the next time someone says:
"You're too expensive."
Don't immediately reach for the discount.
Ask yourself:
"Have we made the value obvious enough?"
I unpack this thinking and the bigger customer-positioning problem in my latest YouTube video.
🎥 Why Your Business Keeps Attracting the WRONG Customers
Watch the full breakdown here: https://lnkd.in/dygvpAk3

Sometimes the answer isn't to lower your price.
It's to improve the way your market understands your value.

26/08/2026

CONNECT WITH PHIRI CONSULTING💼 LinkedIn (Kenneth Daliso Phiri): ...

25/08/2026

Customer says:

“You're too expensive.”

Your first reaction might be:

“Maybe I should lower the price.”

Wait.

Ask yourself:

Have I made the value obvious?

Because if customers can't see the difference between you and everyone else…

they'll compare the easiest thing:

💰 PRICE.

Don't always compete by becoming cheaper.

Sometimes you need to become clearer.

24/08/2026

More customers?

Or more of the RIGHT customers? 👀

Because if your marketing keeps attracting customers who:

💬 negotiate everything
⏰ consume your time
🔄 need endless revisions
💰 produce weak margins

then more sales might actually make the business harder to run.

Don't just grow your customer list.

Grow the right customer base.

24/08/2026

Watch the full breakdown on YouTube and find out if you are attracting the best customers for your business

CONNECT WITH PHIRI CONSULTING💼 LinkedIn (Kenneth Daliso Phiri): ...

22/08/2026

You have a pricing problem

22/08/2026

Price wars will get you bankrupt

21/08/2026

4 Profitability questions to ask about your customers