FINE Group Global

Name: FINE Group Global
Address: North Block, Le Val, 45 Jan Smuts Avenue, Westcliff, Johannesburg, ZA
Telephone: +27(0)11 2215400

Home
South Africa
Johannesburg
FINE Group Global

Call Directions Website Contact the business

We are a Strategic Marketing Communications Consultancy. Beyond Africa, we know how to unlock value for the world’s top brands.

CHANGE
FINE has a deep understanding of the power brands have to affect change both inside and outside organisations. We develop strategies that help shift mindsets and behaviours for healthier organisations and consumers. GLOBAL
FINE has extensive experience in translating global strategies into the African context and taking African learnings to the globe. HEALTHCARE
FINE works across the healthcare value-chain and has over 25 years' experience operating in clinical and regulated environments. We know how to make complex, regulated content, simple and engaging for the target markets we serve. FOR GOOD
Fine believes in helping to strengthen the voice of organisations who are working for good. We are honoured to work with not-for-profit and public entities to help raise their profile and bring their vision for change to life.

08/10/2026

Meet Jess!

With a background in finance and analytics, Jess has always enjoyed making sense of complex information and is equally drawn to strategic thinking, storytelling and finding creative ways to communicate ideas.

She’s excited to bring that mix of analytical thinking and creativity to the team, learn from the people around her and contribute to meaningful work.

Welcome to the Fine family.

17/09/2026

This week, Mandi Fine joined SA Heart’s Check My Beat activation at Bara Taxi Rank, where cardiovascular screening, health education, technology and music came together to make an important health conversation more accessible to the people it was designed to reach.

And the conversation travelled well beyond the taxi rank.

From SABC News and The Star to Good Things Guy and more, it’s been encouraging to see Check My Beat and its message of prevention and early screening reaching audiences across South Africa.

A few highlights from the day and from the coverage it inspired.

Watch the SABC News interview: https://www.youtube.com/watch?v=jsuwkad4Z1I

Read about the initiative here: https://thestar.co.za/2026-09-15-heart-health-campaign-targets-taxi-drivers-during-sas-awareness-month/

19/08/2026

They say laughter is the best medicine. At Cannes Lions 2026, it also proved to be a powerful way into some of the toughest conversations.

In the second of Mandi Fine’s reflections from Cannes, she looks at a theme that came through again and again in the work: the power of humour to make difficult, sensitive or uncomfortable subjects easier to engage with.

Relax Your Tight End, created by Fallon Minneapolis for Novartis, won the Grand Prix in Pharma, the category Mandi judged this year.

Why did humour work? Because it made an uncomfortable health conversation easier to enter. It gave people permission to engage with the subject without taking away from its importance.

Watch the case study here: https://www.youtube.com/watch?v=CV7KcrlJwk8

05/08/2026

This is the first post in a series sharing Mandi Fine's reflections from serving on the 2026 Cannes Lions Pharma Jury.

One of the key themes she identified this year speaks to how cultural rituals were showcased by brands to help them embed connection and emotion. One such example is Mntana Ka Gogo, created by Ogilvy South Africa for Vaseline. Awarded a Silver Lion, the campaign didn't invent a new behaviour, it recognised a cultural ritual that had existed for generations and elevated it into a powerful brand story. It's a reminder that the strongest ideas often begin with people.

See how the idea came to life: https://www.youtube.com/watch?v=q1QNAOA2Q64

22/07/2026

This week we welcomed clients, partners and friends of Fine to the big screen for an exclusive Cannes Lions debrief, where Mandi Fine shared her reflections and first-hand insights from serving on this year's Pharma Lions Jury.

Drawing on the work, discussions and debates that shaped the festival, Mandi unpacked the ideas redefining creativity today, from brands stepping beyond advertising to solve real-world problems, to campaigns that challenged convention and reshaped how we think about business, healthcare and the societies we live in.

A huge thank you to everyone who joined us, contributed to the discussion and continues to believe in the power of creativity to move people, business and the world forward.

15/07/2026

Some ideas stay with you long after you've heard them.

In this post, we explore the key ideas from Megan Nethercote's latest article, the genius of the "AND", which reflects on why the organisations that stand the test of time reject "either/or" thinking and embrace paradox instead.

Read Megan's full article via the link: https://www.linkedin.com/posts/megan-nethercote-strategist-95155934_exploring-the-paradoxes-of-human-nature-activity-7483078961594376192-0pND?utm_source=share&utm_medium=member_desktop&rcm=ACoAABVuu2gBTie5b6_nnsrfOS2_pNiqeazgGXg

08/07/2026

Youth Month may be over, but the conversation can't end there.

In her latest thought leadership piece, Fine's Chief Relationship Officer, Rizwana Bawa, reflects on youth unemployment, South Africa's skills shortage and the opportunity gap that connects them.

Swipe through for three thoughts from Riz on what needs to change if we are to unlock the talent South Africa already has.

Read the full article here: https://www.linkedin.com/pulse/when-inequality-wastes-generation-rizwana-bawa-global-strategist-0arpf

22/06/2026

Nine years after becoming the first South African Pharma Lions juror, Mandi returned to LIONS | The Home of Creativity with the same sense of awe, curiosity and passion for the work that can change lives.

Her reflections capture not only the scale and significance of the festival but also the trends shaping the future of healthcare communications, from AI-powered innovation to new ways of building trust and connection with patients. Her experiences are offering us a front-row seat to the ideas shaping our industry.

We are grateful for the insights Mandi will bring back to our team, our clients and the broader communications community.We look forward to sharing some of Mandi’s key reflections from Cannes Lions 2026 in the upcoming days.

09/06/2026

The countdown to 2026 has officially begun!!

Last week, our CEO Mandi Fine joined South Africa’s creative community at the South African Creativity Showcase, hosted by the and .co , to celebrate the work representing our country on the global stage. It was exciting to note how competitive South African creativity is.

As our judges prepare to leave for Cannes, we wish our fellow South Africans who have entered the Awards all the best as they showcase our country’s talent.

02/06/2026

Too often, brands and creative partners are seen as operating in separate worlds, with different priorities, pressures and definitions of success.

But the most meaningful work happens when both sides come together around a shared vision.

That is why we are happy to share that Mandi Fine and City of Cape Town’s Dr Natacha Berkowitz will serve on the Grand Jury for the Lisbon International Health Awards this year.

The festival’s 2026 theme, “Joining Forces”, celebrates exactly this kind of collaboration, with agency and client leaders judging side by side, creatives evaluating effectiveness and clients evaluating creative excellence.

Fine for Good has worked closely with Dr Berkowitz on the Good For You Healthy Food Guidelines for the City of Cape Town, showing that the best ideas are not built in isolation. They are built together.

Address

North Block, Le Val, 45 Jan Smuts Avenue, Westcliff
Johannesburg

Telephone

+27(0)11 2215400

Website

http://finegroupglobal.com/, https://www.fineforgood.com/

Alerts

Be the first to know and let us send you an email when FINE Group Global posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to FINE Group Global:

Want your business to be the top-listed business in Johannesburg?