FINE Group Global

FINE Group Global We are a Strategic Marketing Communications Consultancy. Beyond Africa, we know how to unlock value for the world’s top brands.

CHANGE
FINE has a deep understanding of the power brands have to affect change both inside and outside organisations. We develop strategies that help shift mindsets and behaviours for healthier organisations and consumers. GLOBAL
FINE has extensive experience in translating global strategies into the African context and taking African learnings to the globe. HEALTHCARE
FINE works across the health

care value-chain and has over 25 years' experience operating in clinical and regulated environments. We know how to make complex, regulated content, simple and engaging for the target markets we serve. FOR GOOD
Fine believes in helping to strengthen the voice of organisations who are working for good. We are honoured to work with not-for-profit and public entities to help raise their profile and bring their vision for change to life.

Read more on LinkedIn.
01/05/2026

Read more on LinkedIn.

We’re incredibly proud to share that our CEO, Mandi Fine, will be serving on the awarding jury for the Pharma Lions at C...
16/04/2026

We’re incredibly proud to share that our CEO, Mandi Fine, will be serving on the awarding jury for the Pharma Lions at Cannes Lions 2026.

With over 26 years of experience in African healthcare communication, Mandi brings both deep expertise and a strong sense of responsibility to this role.

A significant honour and a moment that reflects Mandi’s and FINE’s expertise and credibility in healthcare communication and strategy.

Cannes Lions International Festival of Creativity fine

The year is flying by, and at Fine we know how important it is to pause and reflect on the work we’ve done in the past q...
17/03/2026

The year is flying by, and at Fine we know how important it is to pause and reflect on the work we’ve done in the past quarter. Even though we work as a team, it’s so easy to get lost in the day-to-day, so this was a great opportunity to learn from others’ lessons. We were then inspired by a tour of Victoria Yards - a space of entrepreneurship, innovation and creativity.

As part of a strategic process to keep ourselves dynamic and honest in a changing AI world, The FINE team have taken a ...
27/02/2026

As part of a strategic process to keep ourselves dynamic and honest in a changing AI world, The FINE team have taken a strategic approach to upskilling and learning. This includes building guardrails and frameworks in a constant effort to remain responsible and intentional in this evolving new world. Thank you and

The has launched its Good For You Healthy Food Guidelines, a workplace health initiative aimed at reducing diet-related...
18/02/2026

The has launched its Good For You Healthy Food Guidelines, a workplace health initiative aimed at reducing diet-related diseases and supporting employee wellbeing. Fine was delighted to support City of Cape Town and witness strategy come to life.

The team stepped out yesterday to the Flux Trends event. It was powerful to zoom out and get a macro view of how AI is r...
12/02/2026

The team stepped out yesterday to the Flux Trends event. It was powerful to zoom out and get a macro view of how AI is reshaping industries, work and the world around us. As we head into the dark forest of AI - we at Fine should be contemplating how we build more authentic human and heartfelt communication

Meet the personalities that make the Fine system work🤩
10/02/2026

Meet the personalities that make the Fine system work🤩

Learning from each other, bonding over big ideas, and celebrating a few birthdays along the way🎂 strategy has never tast...
21/01/2026

Learning from each other, bonding over big ideas, and celebrating a few birthdays along the way🎂 strategy has never tasted this good! Thank you for hosting another successful cooking session

We are so excited to welcome Sli back to the team as part of our Graduate Programme. Having completed her PDBA, we look ...
16/01/2026

We are so excited to welcome Sli back to the team as part of our Graduate Programme. Having completed her PDBA, we look forward to exposing her to the art of strategic thinking as she continues to grow and develop.🎉

"In a system where being visible can be dangerous, that signal of presence proved to be powerful.” Rizwana Bawa on The W...
18/12/2025

"In a system where being visible can be dangerous, that signal of presence proved to be powerful.” Rizwana Bawa on The Wits Reproductive Health and HIV Institut​e (Wits RHI - Why strategy matters long after campaigns end.

Fine for Good was briefed by Wits RHI to develop a brand campaign that would create spaces of belonging for transgender individuals within South Africa’s primary healthcare system. Fine for Good developed a brand campaign that would create spaces of belonging for transgender individuals within South Africa’s primary healthcare system.

Read more here: https://www.linkedin.com/pulse/why-strategy-matters-long-after-campaigns-end-finegroupconsulting-7mgie/?trackingId=JuDm6s4BS5%2BLt1olqT5r%2BQ%3D%3D

As we wrap up the year, here are some messages of Hope to inspire us during the festive season. Captured at our last Hop...
17/12/2025

As we wrap up the year, here are some messages of Hope to inspire us during the festive season.

Captured at our last Hope is a Verb convening session, these words remind us that hope lives in action.

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North Block, Le Val, 45 Jan Smuts Avenue, Westcliff
Johannesburg

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+27(0)11 2215400

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