SJN The Agency’s focus and success ranges from regional to global music marketing, as well as in growi

We offer a niche service, connecting people emotionally through rhythm. It started off with a creative (Director Sarah Jane Nicholson) passionate executive with 5 years of experience in Management, Marketing, Consumer Insight and Brand Positioning - specialising in brand communication. A results-driven, competitive decision-maker with an excellent track record and an expansive international netwo

rk across the entertainment & media industries. A globally-minded leader responsible for developing South Africa’s Double Platinum selling local artist: Locnville. Mentored by Johnny Wright, American music manager & Owner of Wright Entertainment Group. The team consists of progressive-thinkers: interested in innovative and engaging ways to develop new brands, restructure existing brands for growth and bringing new products to market. SJN-Agency provides human resource, experience, expertise, infrastructure, administration, and above all a passion, enthusiasm and dedicated commitment to Music, Artists, Brands and Labels they work with. They specialise in fostering strategic brand ‘band’ relationships, pairing like minded communities and turning unique & powerful ideas into an experiential reality.

08/06/2026

Day 1 NYC

Flip this was a packed year! Looking back - I have to do this in 2 posts… here’s Jan - June…1. Cheers to everyone who ma...
30/12/2025

Flip this was a packed year! Looking back - I have to do this in 2 posts… here’s Jan - June…

1. Cheers to everyone who made what we have achieved this year possible. More on the & pages for those updates in depth!

2. We took ARMC on the road with to Durban & Kenya for . Spoke on a great panel with (check out her work- super impressive)

3. Hosted an artist management workshop with curated by .holmes.3990! also hosted his very own one focused on distro and all he had learnt working with 💕

4. launched album at .life with &

5. Traveled the world with my boy. Who said mums can’t travel and work!!??

6. More impact, more sessions with young South African music execs!

7. Dream wedding dress thanks to my best .sells.realestate for holding my hand 💕

8. Married my best friend at in Cape Town

9. Fun was had… a night to remember forever!!

10. We bought a house. ARMC HQ in ZA!

11. Our German / Austrian family + friends came to celebrate in CT with us!

12. Went back to EU… with Mini in tow

13. Queens of .iskeceli in Ibiza for

14. Work hard (together). Play hard (together) ❤️

15. team did it again!! So proud of this team.

16. Being back in SA meant more time with friends from school days .sells.realestate - moments to cherish.

17. Took Mini on a road trip. Just us two!

18. First rose out of our new garden ❤️

Flip - this took ages… hopefully I get around to the next half of 2025 before 26 comes hehe.

Love,
SJN

Address

Johannesburg

Website

Alerts

Be the first to know and let us send you an email when SJN posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share