24/07/2026
After 26 years, Breinstorm Brand Architects has become BBA Liminal.
Same people, same passion. A new name, an updated identity, and a sharper sense of purpose.
Liminal means the in-between. Anthropologists call it "betwixt and between": the stretch in any rite of passage after the old role has fallen away and before the new one has arrived. Our clients and partners know the feeling. A founder steps aside. A funding cycle turns, or the political landscape shifts around them. Work that once felt certain has to be reimagined. It's our job to know the way through the in-between.
It’s the kind of space we’ve thrived in since 2000. With museums, festivals, awards, foundations, utility authorities, climate funds; and with companies carrying the same kind of weight of purpose.
There are branding and design agencies, cultural and policy advisories, and development communications firms. Our work spans all three and thrives in the gaps between them.
So what do we do? Brand and communications strategy, positioning and narrative; and the award-winning design and platforms that carry it. We convene multi-stakeholder partnerships and hold them together.
We build the internal capacity that allows an organisation to carry the work themselves. We make introductions between people who ought to have met years ago.
Our new home is at https://bbaliminal.co. We would love to know what you make of it.
