03/05/2023
We're urgently recruiting for the following role:
Digital Marketing Coordinator/Specialist CTC Market Related
Qualifying Candidates must please apply via email: [email protected] 011 0396685
Company overview
Our client is an intelligent solutions company with strong, industry-specific expertise and core capabilities in data management, GIS, analytics, and software development.
They specialise in delivering integrated, online knowledge solutions, batch, and real-time data quality solutions, and a broad range of geospatial and analytic projects to a range of property, auto, business to consumer, government, retail, and financial services clients.
They hire exceptional people and provide them with an environment where they can excel. Their non-corporate culture encourages flexibility, collaboration, and innovation.
They pride themselves on their core values of ‘Encourage Participation’, ‘Respond to changing needs’ and ‘Win together’ which are reflected in each development, project, product, or service they undertake to deliver.
Role objective
Support the formulation of digital marketing strategy and implementation to ensure the effectiveness of the results aligned to business requirements. Maintain our current B2B customer base & help to implement strategies to pe*****te B2C with a consumer focus. Influencing targeted consumers or businesses to choose LS products and services in order to achieve specific measurable business and marketing objectives
Key performance Areas
Execute effective digital marketing and social media strategies in support of and in response to the business’ overall objectives while ensuring effectiveness of results:
With an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaigns
Working with agency strategy, development and creative teams to ensure all strategy and messaging align with integrated digital marketing campaigns
Provide support, input and influence in all digital marketing activities, based on relevant insights generated, and with the aim of improving digital marketing activities
Develop strong relationships with key internal stakeholders across the business within Property and Auto businesses
Keeping abreast of digital marketing and social media trends, with a firm understanding of user experience principle, and influence stakeholder perception of digital marketing value to the business
Co-ordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off digital marketing plan
Participate in conversations and provide insights/recommendations when reviewing data presented by reporting platforms
Qualifications:
Essential: marketing Diploma/Degree with particular focus on digital marketing
Advance Diploma/ Degree is an advantage
Experience:
3- 5 years of digital marketing roles that include client-facing roles, digital project implementation
Working knowledge of best practices and workflows for digital marketing channels (web, social, mobile, media, etc.) and digital content
Technical Skills:
Data Interpretation, Marketing Strategy understanding as it relates to the components of the marketing mix
Analytical thinking ability to enable the application of client insights, market/competitors
Communications skills and understanding including all communications mix elements (ATL/BTL)
Understanding of branding & brand building principles and techniques as drivers of marketing strategies
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Implementation of marketing plans in support of the marketing and business strategies
Development of marketing presentations as required that are in support of marketing strategies, objectives, ability to professionally use powe point, word and excel
Non Technical Skills:
Well-developed strategic-thinking skills, with the ability to independently as well as in a collaborative environment
Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
Be a champion for best practices across digital channels and media formats
The ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
Ability to understand and apply knowledge of customer insights
Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
Creative evaluation skills - ability to judge creativity in the context of briefs and be innovative
Exceptional communication and project management skills; ability to present effectively and influence cross-functional teams, as well as the ability to deliver creative briefs
Drive to collaborate and make the best work possible - you must welcome input from team members of all levels and backgrounds
Influencing stakeholders to obtain buy-in for concepts and ideas
Sharing information in different ways to increase stakeholders understanding brainstorming ways of improving a product or situation working with group to identify alternative solutions to a problem, interacting with diverse people and building partnerships, customer focus, decision making and initiating action
Well-developed strategic-thinking skills, with the ability to independently as well as in a collaborative environment
Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
Be a champion for best practices across digital channels and media formats
The ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
Ability to understand and apply knowledge of customer insights
Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
Creative evaluation skills - ability to judge creativity in the context of briefs and be innovative
Exceptional communication and project management skills; ability to present effectively and influence cross-functional teams, as well as the ability to deliver creative briefs
Drive to collaborate and make the best work possible - you must welcome input from team members of all levels and backgrounds
Influencing stakeholders to obtain buy-in for concepts and ideas
Sharing information in different ways to increase stakeholders understanding brainstorming ways of improving a product or situation working with group to identify alternative solutions to a problem, interacting with diverse people and building partnerships, customer focus, decision making and initiating action
