15/01/2026
Role play isn’t just something you do in the bedroom. In fact, you may get more practice doing it at work.
For most people, role play is scary as sh*t and they avoid it at all costs. Sometimes they find themselves having fallen into a role play through what they thought was a casual colleague conversation, and then stop themselves mid-sentence as the fear kicks in. That, oddly enough, is still more successful than scheduling such sessions.
Sales teams have used role play forever, but the strategy seems to be falling away, along with performance management and other useful leadership approaches that once allowed businesses to hit targets.
There are tons of benefits to role playing, including considering situations before they happen, coming up with responses before you need them, practising those responses, building agility in conversation, and doing the scary stuff in a safe place before it gets real.
Role plays are also not limited to sales. You can hold them anywhere in the business. As long as one individual communicates with another, inside or outside the business, role play can be used to support improved communication across the board.
Even in coaching sessions, we sometimes break into a role play. It gets the coachee uncomfortable in a training environment rather than out there in the real world. They get to mess up, consider where they went wrong, and try again. They also raise their self-awareness so they can make shifts before it matters. The result is fewer surprises in real life because they have already been here.
Role plays are important. We did them as kids, we do them with our kids, so why drop them as adults? We’re all just kids anyway, playing this game called life.