DEZ Advisory Services

04/08/2025

Everyone’s looking for the perfect strategy.

Agile? Cut costs? Go lean? Centralise?
Every option has worked… for someone.

But the truth is, smart companies don’t win because they pick the perfect method.
They win because they commit to one—and follow through.

We’ve seen success in rigid, top-down systems.
We’ve seen it in totally decentralised ones.
Not because they were “right”—but because they were consistent.

The real problem?
Jumping from one big idea to the next.
Always searching. Never sticking.

Whether you’re scaling a business, getting fit, or saving money—
Consistency wins. Not perfection.

Pick a path.
Then show up for it.
Every. Single. Day.

30/07/2025

Two Nigerian guys. One bold idea. A system that works for everyone.

Ladi Delano and Jide Odunsi saw the gap:
Drivers in Africa were working hard—but had no credit, no financing, no way forward.

So they started Moove.

Instead of asking for payslips or bank history, they used platform data—trips, ratings, earnings—to build a new credit model.
Drive well? Get financed. Simple.

Now Moove operates in Africa, India, Brazil, the UK—and more.
They’ve raised over $260 million. Valued at $750 million. On the road to profitability.

And more importantly—thousands of drivers now own their vehicles, build credit, and access new opportunities.

This is what it looks like when business puts inclusion at the centre.
Not handouts. Just smart systems that work for people.

At DEZ Advisory, this is the kind of thinking we believe in:

Profit can serve purpose

Data can unlock fairness

Big change starts with real local problems

24/07/2025

A leader’s job hasn’t changed.
But the tools have.

In the past, CEOs made decisions based on experience, gut feel, and PowerPoint decks.

Now?
You have the power of AI to simulate outcomes, test assumptions, and surface blind spots—in seconds.

But most CEOs aren’t using AI to decide better.
They’re using it simply for writing faster.

We just released a new playbook:
🧠 “A CEO’s Guide to Using AI to Improve Decision-Making.”
It unpacks:

✅ What top leaders are doing differently
✅ What questions CEOs should be asking
✅ The 6 types of decisions AI can help with
✅ The African AI landscape you can’t afford to ignore

If you’re ready to future-proof your decisions today, this ebook is for you.

We would love your feedback once you have read it - did it offer you any useful insights?

Download PDF:

14/07/2025

Most teams don’t fail because they’re lazy — they fail because they’re not aligned.

Marketing is chasing one goal, ops another, and leadership is lost in the noise.

Before you blame performance on people, check the system.
When priorities sync and structure is clear, the whole team moves forward together. That’s when real results kick in.

08/07/2025

Strategy is not just big words in a boardroom. It’s the tough calls, clear choices, and bold moves that set winners apart. If you lead people, lead with strategy — your business depends on it. Want to build one that works? Send me a message.

30/06/2025

18/06/2025

13/06/2025

Ever feel like you’re doing everything—but getting nowhere?

Emails. Meetings. More meetings.

But the things that actually grow your business?
Still waiting.

Your strategy session got pushed.
Your customer insights got ignored.
That one big idea? Still a draft.

You’re not busy—you’re distracted.

At DEZ, we help leaders shift focus.
From chasing everything… to doing what actually matters.

Because when everything feels urgent, nothing truly gets done.

06/06/2025

“Using AI is cheating.”

That’s like saying driving a car is cheating because people used horses first.
Sounds ridiculous, right?

When cars came out, some folks refused to trust them. They said it was lazy. Unfair.
Now we can’t live without them.

Same with AI.

But here’s the thing — copying and pasting straight from ChatGPT without thinking?
That’s not using AI.
That’s outsourcing your brain.

Someone once did that with our report.
Tossed it into ChatGPT. Sent the response back without reading it.
The feedback made no sense. Total mess.

AI is a tool, not a shortcut.
Use it to improve your work, not to skip the thinking part.

Because if you’re not in the driver’s seat, you’re just along for the ride.

30/05/2025

To every CEO in Africa feeling overwhelmed right now — you're not alone.

The rules of business keep changing.
Markets shift. Politics shift. Talent shifts.
And somehow, you're meant to stay in control.

The game has changed. And it’s still changing.

But the leaders who make it through?
They focus on just three things:

Resilience – Systems that can handle shocks.

Clarity – Knowing what matters most.

Speed – Moving fast before you're forced to.

We made a simple CEO Checklist to help.
It’s not a fancy strategy doc. It’s a lifeline.

👇 Comment EVOLVE and we’ll send it to you.

28/05/2025