09/06/2026
THE TCK RETAIL QUIZ
1๏ธโฃ Question 1: Where should your highest-demand "anchor" items (like milk and bread) be placed?
Correct Answer: B) At the very back of the store to draw shoppers through other aisles.
The Retail Science: This is the classic "Anchor & Pull" strategy. By placing daily essentials at the back, you force shoppers to walk past your high-margin, impulse-buy items (like snacks, sauces, or promotional displays). If essentials are at the front, customers pop in, buy them, and leave immediately without growing their basket size.
2๏ธโฃ Question 2: What is the primary purpose of the "Decompression Zone"?Correct Answer:
B) To give shoppers physical space to adjust to your storeโs lighting and atmosphere.
The Retail Science: Psychologically, shoppers need a few paces to transition from the busy outside world (or car park) into your store's environment. In this 3-to-5-metre zone, they are pacing down and orienting themselves. If you place promotional stock or shopping trolleys here, shoppers will literally walk right past them without noticing. High-impact displays should always start after this zone.
3๏ธโฃ Question 3: Which shelving technique is proven to increase sales for premium products?
Correct Answer: A) Placing them at "Eye Level" (roughly 1.5 metres high) where adults look first.
The Retail Science: In the shopfitting industry, we say "Eye level is buy level." Premium, high-margin brands are always placed on the third and fourth shelves from the bottom because they get the highest natural visual tracking. Bottom shelves are generally reserved for bulk items, generic store brands, or kid-targeted products (placed at a childโs eye level).
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