29/09/2020
Strategy is not a static exercise.
Everyday, leaders of successful organizations are challenged to choose between competing priorities, all of which have varying implications for the sustainability of the organization. So what principles should guide leaders in making the right choices?
Firstly, focus on mission. A successful business or non-profit venture must begin with a mission statement that articulates what good it seeks to do in the world and how it intends to pursue those objectives. For organizations that seek to maximize impact, mission must drive strategic choices.
