27/07/2020
Fusionista Restaurant has expanded its business and now offers Spa treatments.
How to build and effective advertising strategy?
First and foremost, the business needs to define the goals for the specific ad. The first goal to consider is brand awareness. Fusionista Palace is a restaurant that expanded to now offer spa treatments. So the goal would be to let people know of this new business that they offer.
The goals need to be SMART. S-Specific M-Measurable A-Achievable R-Relevant T-Timebound.
Specific- The ad will be created to reach existing and new customers to our website, by boosting the post, and through the call to action button which will be put in place.
Measurable--In order to measure our progress, we will go to the promote button on our page, and then manage. On this page, you get to see the people that you reached, the clicks you recieved, your audience's age, gender and location.
Achievable-- Facebook can help to determine whether or not your goal will be achievable by guiding you through your budget, and how many people you would reach with the budget put in place.
Relevant-- The ad is relevant because this is a very stressful time that we are in, and a little pampering would not hurt. The correct procedures will be used so that everyone stays safe.
Time bound-- the ad will take place during this lockdown, as they need to unwind and have some personal time and zone out of everything happening in the world right now.
Ad objective: The ad objective used would be the boost a post. Using this ad objective, additional engagement is ensured.
Call to action-- The call to action button that will be used would be a learn more button. This button will make the customers of fusionista Palace get to know more about the spa treatments side of the business, and attract new customers who are looking for massages during this time, and who are interested.
The button will lead the target audience to the page of the fusionista spa treatments, where the prices, and the types of treatments there are will be listed.
