27/08/2026
LADYBRAND CONTINUES THE SANTA SHOEBOX TRADITION
Correspondent
Bringing Christmas joy to children, one shoebox at a time for many years, the people of Ladybrand have embraced the spirit of giving through the Santa Shoebox Project — a tradition that continues to bring smiles, excitement and a little Christmas magic to children who need it most.
Since 2023, Hannah Rego has been the local Santa Shoebox coordinator, taking over the project from Margaret Hofmeyer and the Rotary Anns, who had dedicated many years to making Santa Shoebox a part of the Ladybrand community. “I feel very privileged to have been able to continue the work that Margaret and the Rotary Anns did for so many years,” says Hannah. “It is something that I believe is incredibly important, because it reminds us that a small act of kindness can mean so much to a child.”
Santa Shoebox gives individuals, families, schools, churches and businesses the opportunity to prepare a personalised Christmas shoebox for a child. Each box is filled with carefully selected gifts and essential items, including toiletries, clothing, school supplies, a toy and something sweet. While the contents of a shoebox may seem simple, the excitement of receiving a gift that has been lovingly packed especially for you can be incredibly meaningful.
MORE THAN 400 CHILDREN ARE WAITING The need in our local communities is very real. Every year, more than 400 children apply for Santa Shoeboxes from Ladybrand, Clocolan, Ficksburg, Tweespruit and Marquard. Behind every application is a child who would love to experience the excitement of receiving a Christmas gift chosen especially for them. And Ladybrand has certainly shown its generosity. Local businesses have played an important role in supporting the project over the past few years. Green Bean Accountants, House of Tots and OVK are among the local businesses that have made donations and helped support the Santa Shoebox initiative in Ladybrand. But it isn’t only businesses that make the project possible. Every individual who pledges a box, every person who donates an item, every business that contributes and every volunteer who gives their time becomes part of something much bigger.
As the 2026 Santa Shoebox season approaches, Hannah is once again calling on the Ladybrand community to get involved. “Christmas is about giving, but it is also about showing someone that they matter,” says Hannah. “I would love to see our community continue the wonderful tradition that Margaret and the Rotary Anns started and make this year’s Santa Shoebox campaign our biggest and most successful one yet.”
HOW YOU CAN HELP? Pledge a Santa Shoebox and pack a special Christmas gift for a child. Businesses and organisations can support the project through donations or sponsorship. Individuals and families can get involved by donating or volunteering. Santa Shoeboxes can be dropped off at Wenden Sports Centre on 30 or 31 October 2026. For more information or to get involved, contact Hannah Rego on 078 331 1195.
Santa Shoebox pledging opens on 1 September 2026. One shoebox may seem like a small gift, but to a child waiting to see what Santa has brought, it can mean the world. Ladybrand, Clocolan, Ficksburg, Tweespruit and Marquard — let’s come together once again and show our children the true meaning of Christmas. Let’s share the joy of giving.
For more information about Santa Shoebox and how you can get involved, visit www.santashoebox.co.za.